- Montgomery Street, San Francisco, CA 94105
- (555) 432-1000
- resumesample@example.com
To display my passion for innovative marketing and creative execution by demonstrating my solid experience in both the marketing, entertainment and advertising industries. My number one goal is to conceptualize and develop effective marketing strategies that align with company objectives and connect authentically to the core consumer.
Conceptualized and launched the #WERUNCOMPTON marketing campaign, a campaign that focused on getting inner city youth and Compton residents moving, active and health conscious The event involved the Mayor, and world class professional athletes.
Recipient of the Nike Pre-Season Camp Consumer Decides Award in 2011.
Host for Nike's Largest Consumer Events, World Basketball Festival, San Francisco Womens Marathon, DC Women's Marathon, Nike Training Club.
Launched the first ever Nike University program a 12 week marketing, sales and design program for inner city youth from Compton CA.
Teaming up with Shiekh shoes top Nike sales partner.
Nike – City, STATE,
- In-store Training & education: Create and conduct dynamic educational clinics/marketing events covering Nike Footwear, Apparel and Equipment.
- Marketing Events & Consumer Interaction: Provide support to Nike North America and territory sponsored consumer events such as Expos, Sport Marketing events, Sporting events, etc.
- Maintain connection with Nike consumer via on-floor selling opportunities and supportive grassroots events, while utilizing local market knowledge to facilitate relevant consumer focus group meetings as part of product feedback process.
- Create key brand marketing moments for core consumer such as Sneaker Show and tell, Nike University, Nike+, NTC etc.
- Lead host for North America and territory key consumer activations and event including San Francisco Marathon, DC marathon, All- Star weekend, World Basketball Festival and Nike+.
- Communication.
NIKE – City, STATE,
- Account Management: Build and maintain the business relationship with accounts/retailers. Develop the tactical business plan manage the account growth. Develop and execute the proper product assortment plan.
Optimist LA (AD AGENCY) – City, STATE,
- Worked closely with agency and brand managers to identify key influencer in the West territory.
- Face of all-star weekend, interviewing top Nike athletes and helping to launch various brand activations.
- Acquired talent for brand during All Star Weekend, top basketball players, DJ's and influencer's from the West territory.
STAR INC – City, STATE,
- Overseeing daily operations of the program.
- Managed day-to-day budget for the after school program.
- Responsible for all staff scheduling and trainings.
- Implementing rules expectations, policies and procedures for the program.
- Led all Grassroots Advertising and marketing such as back to school movement for the school district of San Pedro.
NRG (AD AGENCY) – City, STATE,
- NRG/OPTIMIST LA RESPONSIBILITY · Directly engaged with 1000 + NSW consumer through Nike ID at Nike energy door, the Montalban.
- Managed inventory and merchandising of NSW footwear and apparel.
- Assisted in the managements of VIP guest during Nike key sports moments such as World Cup, under the hood with Manny Pacquiao.
Cal State University of Long Beach - Long Beach, CA
- Avid Sports Fan and Sneaker Collector
- Shopping
- Watching Old Westerns
- Cooking
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School Attended
- Cal State University of Long Beach
Job Titles Held:
- NIKE EKIN
- NIKE SALES STRETCH RESPONSIBILITY
- FACE OF NIKE VAULT RESPONSIBILITY
- PROGRAM DIRECTOR RESPONSIBILITY
- NSW MONTALBAN CORE STAFF
Degrees
- BA
- MBA
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