National Marketing Coordinator resume example with 16+ years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK Home: (555) 432-1000 - Cell: - resumesample@example.com - -
Summary
Accomplished, senior marketing professional with broad medical marketing experience, encompassing strategic planning, qualitative & quantitative research, interactive marketing, creative development, media planning & buying, database/direct-marketing, public relations, sales promotion and visual merchandising, with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Focused on achieving continuous, improved business performance. Exceptional communicator focused on exceeding company expectations and delivering elite customer service. Proven developer and leader of results-driven teams toward the goal of operational & marketing excellence.
Highlights
Business Operations
Product Positioning & Branding
Web & Print Content Development
Development of Training Materials
Sales Collateral & Support
Project Management
Public & Media Relations
Creative Team Leadership
Research & Analysis
Documentation
Conflict Resolution
Data Management
Budgeting/Financial Processes
Communications
Staff Training/Development
Customer Service Marketing Microsoft Office Suite (Excel, PowerPoint, Word); Advanced MD; PeopleSoft Applications
New customer acquisition
Brand development
Multi-media marketing
CRM understanding
Trade shows
Account management
Brand recognition optimization
Knowledge of market trends
Direct mail campaigns
SalesForce
Interactive marketing
Strategic media placement
Special events planning
Articulate public speaker
Skilled negotiator
Accomplishments
Increased annual sales through strategic marketing campaigns.
Hired, trained and managed a team of successful product managers within the Mid-West and Southeast.
Launched aggressive growth plans that helped increase customer base.
Developed highly effective sales training strategies as Regional Sales Manager.
Managed a successful sales team who consistently exceeded sales goals by 110% each month.
Handled the highest volume centers in assigned territory.
Assisted in the growth of the Low T Center brand from 15 centers to 45 locations in 10 states within 2 years.
Assisted in the growth of the HerKare brand from 1 center to 6 locations in 12 months.
Experience
05/2013 to 05/2015
NATIONAL MARKETING COORDINATOR Community Health System – Warren, IN,
Manage corporate marketing and communication functions, overseeing a $3.6m budget.
Direct brand management, public relations, media relations, corporate positioning, advertising, sales collateral and trade show marketing materials.
Selected accomplishments: DEVELOPED AND LAUNCHED INTEGRATED, MULTI-CHANNEL PRINT, CATALOG, WEB, BILLBOARD AND DIRECT MARKETING CAMPAIGNS THAT CONTINUE TO PROPEL REVENUE.
LED MARKET LAUNCH FOR OVER 25 LOW T CENTER LOCATIONS NATIONWIDE & THE 1ST TWO HERKARE LOCATIONS.
IDENTIFIED OPPORTUNITIES, RESEARCHED NEW MARKETING OPPORTUNITIES, COLLABORATED WITH THE GRAPHIC DESIGN TEAM AND CREATED CAMPAIGNS FOR NATIONAL MARKETING INITIATIVES.
Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies.Planned and negotiated media buys, including TV, radio, print and digital.Managed the complete redesign and launch of the company’s website in [Number] months.Managed both inbound and outbound marketing campaigns to generate new business and to support partner and sales teams.Coordinated pre-show and post-show activities at trade shows.
06/2014 to Current
Regional Director of Marketing and SalesLow T Center & HerKare – City, STATE,
Led sales calls with team members to establish sales and customer retention goals.
Negotiated and closed contracts with Fortune 500 companies, including [Company Name], [Company Name] and [Company Name].
Hired and trained all sales staff for new store location.
Generated monthly and annual sales reports.
Created and directed sales team training and development programs.
Managed a regional sales staff of [number] members.
Contributed to relevant blogs, conferences and events both off-line and online to increase brand awareness.
Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies.
Planned and negotiated media buys, including TV, radio, print and digital.
Designed and created marketing collateral for sales meetings, trade shows and company executives.Implemented and evolved high-impact strategies to target new business opportunities and new markets.
Managed both inbound and outbound marketing campaigns to generate new business and to support partner and sales teams.
Managed the in-house advertising program consisting of print and media collateral pieces.
Managed all social media programs, including Internet forums, blogs, social networking applications and message boards.
Presented on current promotions to the public at events and tradeshows.
Coordinated monthly and quarterly marketing and community events, such as [Example].
Conceptualized and wrote project briefs to jump start the work of outside vendors and internal stakeholders.
Coordinated pre-show and post-show activities at trade shows.Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
Evaluated return-on-investment and profit-loss projections.
Compiled comprehensive lists describing product and service offerings.
Collaborated with advertising and promotion managers to promote products and services.
Collaborated with marketing and communications teams on standardization, design and production of marketing materials.
Analyzed performance of all marketing programs to identify the best opportunities for optimization.
Created sales strategies to promote advertising offerings and motivate larger deals.
Managed new product and content releases.
Wrote creative and engaging briefs for internal and external agencies.
Worked effectively in a heavily cross-functional, fast paced environment.
Developed innovative product solutions grounded in clear understanding of customer needs.
10/2011 to 07/2012
Fixed Asset CoordinatorCraven County Schools/Havelock High School – City, STATE,
ASSISTED THE ACCOUNTING DEPARTMENT IN GENERATING PAYROLL ON A WEEKLY BASIS FOR DIFFERENT STAFF MEMBERS.
MAINTAINED A CHECK ON THE EQUIPMENT USED IN THE OFFICE AND FACILITATED REPAIR OR REPLACEMENT AS PER REQUIREMENT.
FACILITATED THE COMPLETION OF GENERAL FORMALITIES RELATED TO THE PATIENTS, SUCH AS INSURANCE AND MEDICAL REPORTS GENERATIONS.
EXECUTED AND MAINTAINED DATA FOR ACCOUNTABILITY AND CONTROL OF THE SCHOOL SYSTEM'S CAPITAL ASSETS.
ENSURED RECORDED DOCUMENTATION OF ALL SCHOOL EQUIPMENT.
COMPLETED NEW ENROLLMENT OF STUDENTS, TRANSCRIPTS, GRADES, ATTENDANCE WAIVERS AND DISCIPLINARY REPORTS.
DEVELOPED AND EXECUTE FIXED ASSET INVENTORY SYSTEM GEARED TOWARD PROVIDING SYSTEM-WIDE ACCOUNTING OF ALL NON-EXPENDABLE PROPERTY.
INITIATED ADDITIONAL SOLUTIONS IN THE AREAS OF SALES REPORTING, DISTRIBUTION AND PRODUCT UPGRADES THAT LED TO SYSTEM IMPROVEMENTS AND STREAMLINED PROCESSES.
05/2009 to 10/2011
Asset Protection/Loss Prevention SpecialistMarine Corps Community Services – City, STATE,
INVESTIGATED, OBSERVED AND INITIATED WAYS TO CURTAIL MERCHANDISE THEFT.
PARTNERED CROSS-DEPARTMENTALLY TO DEVELOP AND IMPLEMENT PROGRAMS DESIGNED TO REDUCE LOSS.
APPLIED WRITTEN AND ORAL COMMUNICATION SKILLS TO EFFICIENTLY PREPARE CASE PAPERWORK, CONDUCT THOROUGH INTERVIEWS, DESCRIBE EVENTS TO SUPERVISOR, AND DELIVER ACCURATE TESTIMONY AT COURT PROCEEDINGS.
ENSURED MARINE CORPS COMPLIANCE OF REPORTS, HANDOUTS, TRAINING MATERIALS, INTERVIEWS AND OTHER PROCESSES.
ASSISTED WITH COMPLIANCE AND CASH AUDITS OF 40 MCCS FACILITIES.
01/2004 to 05/2009
Staff trainer, bar lead, leadHooters – City, STATE,
MANAGED DAILY FLOOR OPERATIONS OF THE BUSINESS AND ITS WAIT STAFF.
DELIVERED EXCEPTIONAL CUSTOMER SERVICE THROUGH POSITIVE INTERACTIONS AND PROMPT ISSUE RESOLUTION.
DIRECTED THE COMPREHENSIVE TRAINING OF ALL NEW STAFF MEMBERS.
COLLABORATED WITH MANAGEMENT TO DISCUSS OVERALL PRODUCTIVITY AND OPERATING PROCEDURES.
EXECUTED SCHEDULING, INVENTORY, ORDERING AND DISTRIBUTION.
MANAGED TOTAL CASH AND CHARGE RECEIPTS; PERFORMED HEAVY BANK RECONCILIATIONS AND CASH FLOW STATEMENTS.
Education
Expected in 2013
MAOM: Ashford University - Clinton, IA GPA: GPA: 3.55
Expected in 2012
BA: Business Leadership Ashford University - Clinton, IA GPA: GPA: 3.61 Dean's List Business Leadership GPA: 3.61 Dean's List
Expected in 2005
AA: General Studies Pensacola Junior College - Pensacola, FL GPA: General Studies
Skills
Sales Software: Salesforce.com, CRM
Public Relations Software: PRNewswire
Desktop Publishing Software: Photoshop, Illustrator, HTML
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