I am a motivated, results driven medical sales professional, currently employed as a Medical Liaison Officer with Western Diagnostic Pathology. I have achieved 159% increase in sales in my territory YTD, with an overall revenue growth of 18.5% over the last two years. I have over six years of experience in marketing, including campaign management, sponsorship, business development and event delivery across pathology health services and the arts sector. My goal is to successfully transfer these skills into the .... industry. Medical Liaison with over three years of successful experience in medical sales and pathology health services. Recognized consistently for performance excellence and contributions to success in the pathology industry. Strengths in client relationship management and [Skill] backed by training in [Area of study].
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· Promoted new and existing pathology services to General Practitioners to engage commitment, drive revenue and increase growth across territory
· Built and cultivated positive relationships with medical practitioners, practice management, and practice staff across a territory of 50+ medical centres
· Developed and executed a 90-day territory business plan which led to growth in every quarter
· Identified business development opportunities and engaged in discussions and negotiations to secure new business
· Represented WDP at conferences, forums, industry events and educational programs
· Well versed in usage of Salesforce CRM
· Liaised with WDP related GP clients and practices to identify service gaps, create mitigation strategies and rectify issued through appropriate channels
· Developed and implemented marketing strategies to increase market share of non-hospital patients
· Grew regional and metro Doctor referrals through educational forums
· Training and mentoring of new MLO representatives due to strong sales results and positive team feedback
· 159% YTD increase in sales across territory
· 85% YTD increase in prenatal genetic portfolio, resulting in $225,000+ additional revenue generated
· 28% YTD increase in histology portfolio, resulting in $720,000+ additional revenue generated
· Overall revenue growth of 18.5% across territory over the last two year
· Managed North territories while vacant, as well as the complimentary South territory when required
· #1 MLO out of 4
· Built and maintained positive relationships with practice management and commercial clients in the mining and industrial sectors
· Represented PathWest at conferences, industry events and educational programs
· Liaised with PathWest supply chains to maintain service relationships to medical centres and health departments
· Worked in conjunction with the Department Of Health to distribute campaign marketing material
· Utilized the ULTRA hospital CRM
· Successfully engaged 50+ GPs from the Great Southern region for a continuous education program focussed on the changes to the National Cervical Screening Program
· Accreditation as an Education Activity Representative through the Royal Australian College of General Practitioners
· Extensive experience in high throughput diagnostic laboratory
· Optimised and implemented new robotic technology, procedures and protocols
· Data analysis and results interpretation
· Quality assurance and quality control
· Managed and trained new technical staff
· Utilized the ULTRA hospital CRM
· Selected candidate to optimise and implement a new high efficiency, high throughput sequencing method into routine use
· Selected to act in continuous higher duties positions including a team management role
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