Resourceful Marketing Professional with 5 years of experience developing and implementing marketing and advertising campaigns.
Competitive and strategic planning
Budgeting and forecasting
Market Research and Analysis
Direct Response Marketing
Budgeting and Allocation
Media Planner, 09/2015 to Current Triad Retail Media – Saint Petersburg, Florida, United States
Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes.
Development of thoughtful, strategic media plans for advertiser proposals based on thorough knowledge of publisher products, strategies and initiatives and a deep understanding of the inventory
Lead on launch of new publisher to understand taxonomy and navigation of website in order to generate the most effective media plans for clients.
Lead on providing resources and teachings to sales and account management for new publisher for their understanding of website when communicating to clients.
Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
Accurate, strategic, creative and timely responses that meet the advertiser objectives
Ability to provide rational of and logic behind plan placements to help Sales sell concepts and inventory through
Manage and Implement proper media inventory, rate cards and yield management
Work in collaboration with Campaign Management to ensure the campaigns are executed as planned
Account Manager, 07/2013 to 09/2015 Catalina Marketing Corporation – Saint Petersburg, Florida, United States
Managed over 390 manufacture brands/accounts to grow product loyalty.
Engaged with sales on media campaign design best practices to ensure executional feasibility to meet client objectives.
Utilized internal proprietary systems to identify household groups that match clients objectives, recommending alternative search criteria to help optimize campaign performance.
Maintained understanding of all media campaign management tools in order to serve as internal consultant on system and targeting capabilities that align with specific media campaign objectives.
Partnered with creative team to develop creative campaign elements needed for sales presentations, strategic opportunities, and client meetings.
Monitored campaign performance; recommends and executes necessary in flight adjustments across multi-media deliveries.
Served as liaison with Sales and client regarding media execution problems and/or issues and resolution.
Communicates and collaborates with various internal departments in regards to troubleshooting issues, media campaign budgets and other requests specific to campaign execution.
Created and distributes reports to project and monitor media campaign performance in coordination with the clients; budgets.
Product Support Analyst, 07/2011 to 07/2013 Catalina Marketing Corporation – Saint Petersburg, Florida, United States
Project Management: Tested and successfully rolled out new software and product to over 40 retail clients to improve how programs were delivered and implement real-time data collection.
Troubleshot program issues for both external/internal customers.
o Managed computer system, printers, software, databases. Repaired software and hardware issues
o Reload PCs from scratch with proper configurations.
Setup testing PCs in order to help identify/re-create issues for resolution.
Maintain/Analyze backlogs of data.
Executed Program Testing prior to live environment.
Developed change/update files to execute on a remote PC at retailer for databases, point of sale, printers.
Developed a SAS plug-in tool to provide easier access to program information for internal customers.
Senior Customer Service Analyst, 02/2006 to 07/2011 Catalina Marketing Corporation – Saint Petersburg, Florida, United States
Project: Involved in ensure successful installation of color printers within 8,000 stores in mass-drug retailer.
Accurately documented, researched and resolved customer service issues.
Conducted performance reviews for all off-shore Customer Service Representatives to reduce resolution time and improve customer satisfaction rates.
Improved call center functionality and service capacity by resolving customer complaints efficiently and quickly.
Effectively managed a high-volume of inbound and outbound customer calls.
Developed all process controls and metrics for daily management of the Call Center.
Bachelor of Arts: Business Administration, Current University of the People (Online Accredited) - Tampa, FL
High School Diploma: 2006 Northeast High School - Saint Petersburg, FL