Marketing professional with over six years of progressive experience in digital marketing, product and project management .
Accomplished at website operations, digital platform management and collaborating effectively with stakeholders, vendors and
clients.
Experience
Marketing Technology Manager, 08/2016 - Current Simmons Bank – Burleson, TX,
Developed a deep understanding of key software platforms including call source tracking, lead tracking, property
management, revenue management, floor plan pricing and availability used to support marketing execution
Implemented and managed marketing software systems for a 210 property portfolio
Managed BMC marketing software integration including Vaultware, LeaseHawk, Lead2Lease, LeaseStar,Rent Cafe and LRS
including set-up, contracts, troubleshooting and upgrade support
Monitored marketing software platforms to ensure upgrades, enhancements or other changes are noted and a consistent level
of performance is maintained across participating properties
Provided training and support to on-site teams on new features, processes, etc as required
Manage day-to-day vendor relationships and provided support for product enhancements and issues
Assisted in analyzing lead management data, including traffic and ad source performance
Collaborated with vendors to optimize necessary reports to analyze results, and coordinate analysis and review
Implemented conversion optimization testing, dynamic phone number tracking, tag management resulting in greater
conversion rates.
Managed BMC marketing website kickoff calls between the Bozzuto-Preferred website development teams and the website
design firms
Used Basecamp to coordinated and communicated with key stakeholders on daily website updates, required deliverables, and
project documentations
Documented all website projects progress and post-call follow ups
Successfully gathered resources from stakeholders, aligned development team and designers, and pushed all website projects
past the finish line
Assisted with Quality Assurance testing for all existing and newly developed websites
Served as day-to-day technical liaison between the on-site teams and multiple website hosts
Provided the marketing and on-site teams with software support: Google Analytics, Google Tag Manager, GoDaddy, RentCafe,
Lead2Lease, Yardi, including set-up, troubleshooting and upgrade support
Provided weekly updates to Marketing staff on ongoing web development projects.
Sales and Marketing Specialist, 07/2013 - 05/2014 Department Of Defense – Elmendorf Air Force Base, AK,
Worked with the Management team to initiate creative strategies to build positive buzz about the apartment community;
partnered with nearby businesses, attended local events, and made connections/contacts in the neighborhood
Developed social media initiatives to connect and engage residents; post announcements, photos, updates, and event
information
Generated new leases and maintained a closing ratio of 30%
Deliver timely and remarkable customer service to community residents.
Helped the department manager execute a business plan to achieve department service and volume goals
Trained all new hired associates
Coordinated daily operations and morning staff meetings, addressed and resolved customer complaints
Worked on Department scheduling, price change estimators and monthly sales reports
Consistently exceeded 300 follow-up calls monthly,earning recognition as one of the top 10 reps (out of 200) based on call
volume
Awarded "Manager of the Quarter" (2013) for sales, service and relationship-building excellence
Collaborated with the department manager to ensure the customer receives the best quality, value and selection of
merchandise
coached and developed employees to deliver outstanding service
Drove an increase of five percent in sales while managing the department for three months
Assisted the department manager in ensuring accurate inventory management and achieve shrinkage goals.
International Export Supervisor, 05/2008 - 08/2011 Capital Export Inc – City, STATE,
Managed and handled all export &import shipments for many companies including the World Bank, IMF and many other
companies
Maintained extensive written, verbal and electronic communication with United States and overseas agents to provide product
and delivery information
Resolved collection problems and account discrepancies
Prepared daily quotes for export and import moves for agents all over the globe.
Education and Training
Bachelor of Business Administration: International business Marketing, Finance, Expected in May 2009 - James Madison University - , GPA: International business Marketing, Finance
Bachelor of Science: Economics, Expected in August 2005 - Mohammed V University of Rabat - , GPA: Economics
Certifications
Advanced
Web Analytics and Reporting: Advanced
Feed Integrations: Advanced
Project Management: Advanced
Product Management: Advanced
Lead Management: Advanced
Microsoft Office: Advanced
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