Marketing Specialist Resume Example
Experienced marketing professional with a focus on crafting engaging content and brand messaging.
Vanessa brings creative spirit, high energy, and excitement for adventure to every project. She recently kicked a long commute to care for aging family and reconnect with her desire for a healthy work-life balance. Now she's ready to bring her professional wheelhouse closer to home!
Vanessa is passionate about good coffee, plant-based food, and loves bully breeds. You can find her exploring Richmond's outdoors or gardening at home.
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- Maintained responsibilities held under Marketing & Business Development Specialist.
- Additionally, responsible for event planning of all tradeshows to include exhibit design, execution and logistics.
- Architectural photography of commercial and residential outdoor structures.
- Developed innovative branded marketing collateral and campaigns to include; video, blog, social media posts and Case Studies for residential and commercial projects.
- Designed and developed marketing graphics that educated customers, increased brand awareness and helped to position Company as leader in the field.
- Managed consistent application of brand standards for Trex Pergola, Brown Jordan Structures and Structreworks Fabrication for all collateral.
- Worked with a team on development of new products from prototyping to launch including; public relations, direct mail pieces, trade shows, sales training and e-mail campaigns.
- Assisted in website development, maintenance and improvements to drive traffic and generate new revenue opportunities on three branded sites including Structureworksfab.com, TrexPergola.com and BrownJordanStructures.com.
- Cultivated strategy for outbound lead contacts using Pardot and Salesforce.
- Managed social media platforms to increase engagement.
- On camera talent in company produced videos for website, Youtube and social media.
- Delivered fast, friendly and knowledgeable service for clients on routine questions and customer care.
- Ensure delivery of excellent customer service through fast and accurate processing.
- Communicate and coordinate with VCU Police and other administrative departments to resolve issues and hazards within parking facilities.
- Deliver high level of service and support to cultivate impactful relationships with customers paving way for future business opportunities.
- Perform various clerical and secretarial duties.
- Coordinate training of new employees in accordance with state standards, policies and procedures.
- Investigate disturbances occurring on university campus for written incident and consumer complaint reports.
- Perform foot and vehicle patrol to ensure safety and compliance.
- Coordinate with local law enforcement agencies to increase public safety and prevent crime.
- Assist parking subscribers with vehicle malfunctions.
- Issue citations to violators of university regulation and policy.
- Keep records of state vehicle fleet.
Cum Laude
Magna Cum Laude
InDesign, Photoshop, Lightroom, Illustrator, Spark, Pardot, Salesforce, Olark, Trello
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Resume Overview
School Attended
- Virginia Commonwealth University
Job Titles Held:
- Marketing Specialist
- Marketing & Business Development Specialist
- Customer Service Representative
- Enforcement Officer
Degrees
- Virginia Commonwealth University -
City
06/2008 Bachelor of Science : Criminal Justice
Virginia Commonwealth University - City, State 12/2010 Master of Science : Criminal Justice
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