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Marketing Specialist Resume Example

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MARKETING SPECIALIST
Summary

Experienced marketing professional with a focus on crafting engaging content and brand messaging.

Vanessa brings creative spirit, high energy, and excitement for adventure to every project. She recently kicked a long commute to care for aging family and reconnect with her desire for a healthy work-life balance. Now she's ready to bring her professional wheelhouse closer to home!

Vanessa is passionate about good coffee, plant-based food, and loves bully breeds. You can find her exploring Richmond's outdoors or gardening at home.

Skills
  • Consultative sales
  • Business development
  • Project management
  • Graphic design
  • Social media management
  • Marketing strategy
  • Customer relations
  • E-mail marketing
  • Rebranding
  • Product launch
  • Trade show and event planning
  • Architectural photography
  • Content creation
Experience
Marketing Specialist / Structureworks Fabrication - Fredericksburg, VA01/2018 - 12/2019
  • Maintained responsibilities held under Marketing & Business Development Specialist.
  • Additionally, responsible for event planning of all tradeshows to include exhibit design, execution and logistics.
  • Architectural photography of commercial and residential outdoor structures.
Marketing & Business Development Specialist / Structureworks Fabrication - Fredericksburg, VA01/2015 - 01/2018
  • Developed innovative branded marketing collateral and campaigns to include; video, blog, social media posts and Case Studies for residential and commercial projects.
  • Designed and developed marketing graphics that educated customers, increased brand awareness and helped to position Company as leader in the field.
  • Managed consistent application of brand standards for Trex Pergola, Brown Jordan Structures and Structreworks Fabrication for all collateral.
  • Worked with a team on development of new products from prototyping to launch including; public relations, direct mail pieces, trade shows, sales training and e-mail campaigns.
  • Assisted in website development, maintenance and improvements to drive traffic and generate new revenue opportunities on three branded sites including Structureworksfab.com, TrexPergola.com and BrownJordanStructures.com.
  • Cultivated strategy for outbound lead contacts using Pardot and Salesforce.
  • Managed social media platforms to increase engagement.
  • On camera talent in company produced videos for website, Youtube and social media.
  • Delivered fast, friendly and knowledgeable service for clients on routine questions and customer care.
Customer Service Representative / Virginia Commonwealth University - Richmond, VA06/2013 - 01/2015
  • Ensure delivery of excellent customer service through fast and accurate processing.
  • Communicate and coordinate with VCU Police and other administrative departments to resolve issues and hazards within parking facilities.
  • Deliver high level of service and support to cultivate impactful relationships with customers paving way for future business opportunities.
  • Perform various clerical and secretarial duties.
Enforcement Officer / Virginia Commonwealth University - Richmond, VA07/2008 - 06/2013
  • Coordinate training of new employees in accordance with state standards, policies and procedures.
  • Investigate disturbances occurring on university campus for written incident and consumer complaint reports.
  • Perform foot and vehicle patrol to ensure safety and compliance.
  • Coordinate with local law enforcement agencies to increase public safety and prevent crime.
  • Assist parking subscribers with vehicle malfunctions.
  • Issue citations to violators of university regulation and policy.
  • Keep records of state vehicle fleet.
Education
Virginia Commonwealth University - Richmond, VA06/2008Bachelor of Science: Criminal Justice

Cum Laude

Virginia Commonwealth University - Richmond, VA12/2010Master of Science: Criminal Justice

Magna Cum Laude

Software

InDesign, Photoshop, Lightroom, Illustrator, Spark, Pardot, Salesforce, Olark, Trello

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Resume Overview

Companies Worked For:

  • Structureworks Fabrication
  • Virginia Commonwealth University

School Attended

  • Virginia Commonwealth University

Job Titles Held:

  • Marketing Specialist
  • Marketing & Business Development Specialist
  • Customer Service Representative
  • Enforcement Officer

Degrees

  • Virginia Commonwealth University - Richmond, VA 06/2008 Bachelor of Science : Criminal Justice
    Virginia Commonwealth University - Richmond, VA 12/2010 Master of Science : Criminal Justice

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