Marketing Promotions Manager Resume Example

• Managed all promotional projects/programs for assigned brands from start to completion by directing, coordinating and tracking all aspects of timelines and deliverables
• Managed day-to-day agency relationships to ensure processes and timelines are being followed appropriately
• Reviewed, prepared and tracked all materials/projects for internal Medical/Regulatory/Legal approval
• Supported brand managers in strategic and tactical planning to ensure consistent messaging across all channels
• Coordinated planning and execution of TV/print/digital media schedules
• Reviewed and approved agency and vendor estimates to ensure hours/rates were appropriate and ensured projects tracked to budget; includes managing rounds of review and OOP costs
• Held monthly meetings with Budget Manager to review line items on budget to ensure account placement and billing were accurate
• Managed brand participation in professional trade shows/conferences, including graphics production, materials management, and sponsorship opportunities
• Coordinated marketing material shipments to the field sales teams
• Managed inventory of promotional materials and availability for ordering
• Managed printing with contracted vendor and ensured costs were appropriate; negotiated when necessary
• Acted as back-up for PR and Social project execution
• Directed agency through digital media changes and added-value opportunities
• Directed graphic opportunities with Trade NAMs including brand messaging and usage
• Created and managed consumer sample plan

• Managed all promotional projects/programs for assigned brands from start to completion by directing, coordinating and tracking all aspects of timelines and deliverables
• Managed day-to-day agency relationships to ensure processes and timelines are being followed appropriately
• Reviewed, prepared and tracked all materials/projects for internal Medical/Regulatory/Legal approval
• Supported brand managers in strategic and tactical planning to ensure consistent messaging across all channels
• Coordinated planning and execution of TV/print/digital media schedules
• Reviewed and approved agency and vendor estimates to ensure hours/rates were appropriate and ensured projects tracked to budget; includes managing rounds of review and OOP costs
• Monthly meetings with Budget Manager to review line items on budget to ensure account placement and billing were accurate
• Managed brand participation in professional trade shows/conferences, including graphics production, materials management, and sponsorship opportunities
• Coordinated marketing material shipments to the field sales teams
• Managed inventory of promotional materials and availability for ordering
• Managed printing with contracted vendor and ensured costs were appropriate; negotiated when necessary

• Supported brand managers in strategic and tactical planning for all promotional and marketing activities for assigned Global/US brands
• Ensured all activities for assigned brands support the global brand position, messaging, and campaigns
• Evaluated and provided input to brand managers and advertising agencies on strategy, design, and copy of promotional plans/tactics
• Assisted with managing objectives and outcomes for TV commercials, including overseeing the shoot on location
• Managed the execution and production of advertising and promotional material for support of brand objectives by reviewing for content and grammatical accuracy, visual appeal, and adherence to effective advertising principals and corporate policy
• Managed the Promotional Review Committee process to gain approvals for production/distribution of promotional materials/tactics
• Coordinated planning and implementation of print/online media schedules for assigned brands
• Managed brand participation in trade shows/conferences, including graphics production, materials management, and sponsorship opportunities
• Assisted in managing new materials shipments to the field sales team
• Ensured availability of promotional/educational tools for sales force by managing inventory on the ordering website
• Managed the strategic plan for an additional assigned brand while managing a contract employee to execute the tactical projects for the brand
• Managed on-boarding trainings for new employees/contractors

•Managed all details and timelines on assigned projects for the egRetail division, from the design phase through construction and installation

•Scheduled and conducted team and project meetings

•Managed internal and external communications/documentation on all projects

•Created and managed the design portfolio and marketing initiatives such as Marketing CDs, calendars, and website

•Coordinated and managed yearly tradeshow booth, including marketing materials, booth installation/dismantle, and event planning

•Managed new lead calls/emails, assisted in gathering new leads, and acted as Sales Executive on assigned accounts ($400k in sales in 2008)

•Proofed and edited proposals and design packages to be sent to clients

•Updated client and project information for internal software

•Managed the shipping and production schedule with project managers and shop managers

•Coordinated transportation and installations for all projects

•Assisted credit department with collecting on past-due invoices

•Reviewed and approved projects for closing and billing

• Created and managed marketing materials for entire portfolio of 400 properties nationwide
• Transformed CAD drawings into company-standard site plans in Adobe Illustrator for new acquisitions and developments, and updated these accordingly with site changes
• Used Quark to create leasing slicks for all properties, and updated these accordingly with site changes
• Assisted in the creation of rebranded marketing materials
• Updated all property information on the corporate website
• Worked alongside many departments, such as Accounting, Capital Markets and Leasing, on projects and quarterly updates
• Prepared graphics for marketing materials to be used at regional/national trade shows; assisted with building, organizing and operating the company booth at a national trade show once a year