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Marketing Promotions Manager Resume Example

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MARKETING PROMOTIONS MANAGER
Summary

Experienced marketing professional with proven track record in project management and maintaining strong agency partnerships. Adept at managing intense demands of multiple brands and customers.

Experience
Marketing Promotions Manager
July 2014 to Current
Eberstein Witherite Llp - Dallas , TX
  • Manage all promotional projects/programs for assigned brands from start to completion by directing, coordinating and tracking all aspects of timelines and deliverables
  • Manage day-to-day agency relationships to ensure processes and timelines are being followed appropriately
  • Review, prepare and track all materials/projects for internal Medical/Regulatory/Legal approval
  • Support brand managers in strategic and tactical planning to ensure consistent messaging across all channels
  • Coordinate planning and execution of TV/print/digital media schedules
  • Review and approve agency and vendor estimates to ensure hours/rates are appropriate and ensure projects track to budget; includes managing rounds of review and OOP costs
  • Meet monthly with Budget Manager to review line items on budget to ensure account placement and billing are accurate
  • Manage brand participation in professional trade shows/conferences, including graphics production, materials management, and sponsorship opportunities
  • Coordinate marketing material shipments to the field sales teams
  • Manage inventory of promotional materials and availability for ordering
  • Manage printing with contracted vendor and ensure costs are appropriate; negotiate when necessary
  • Ensure brand team is trained on current processes for Medical/Regulatory/Legal and in-house design studio
  • Manage all brand logos and product images to ensure consistent use in all areas

Integrated Marketing Manager
November 2013 to July 2014
Labcorp - Valdosta , GA
  • Managed all promotional projects/programs for assigned brands from start to completion by directing, coordinating and tracking all aspects of timelines and deliverables
  • Managed day-to-day agency relationships to ensure processes and timelines are being followed appropriately
  • Reviewed, prepared and tracked all materials/projects for internal Medical/Regulatory/Legal approval
  • Supported brand managers in strategic and tactical planning to ensure consistent messaging across all channels
  • Coordinated planning and execution of TV/print/digital media schedules
  • Reviewed and approved agency and vendor estimates to ensure hours/rates were appropriate and ensured projects tracked to budget; includes managing rounds of review and OOP costs
  • Held monthly meetings with Budget Manager to review line items on budget to ensure account placement and billing were accurate
  • Managed brand participation in professional trade shows/conferences, including graphics production, materials management, and sponsorship opportunities
  • Coordinated marketing material shipments to the field sales teams
  • Managed inventory of promotional materials and availability for ordering
  • Managed printing with contracted vendor and ensured costs were appropriate; negotiated when necessary
  • Acted as back-up for PR and Social project execution
  • Directed agency through digital media changes and added-value opportunities
  • Directed graphic opportunities with Trade NAMs including brand messaging and usage
  • Created and managed consumer sample plan

Marketing Promotions Manager
March 2013 to November 2013
Eberstein Witherite Llp - Atlanta , GA
  • Managed all promotional projects/programs for assigned brands from start to completion by directing, coordinating and tracking all aspects of timelines and deliverables
  • Managed day-to-day agency relationships to ensure processes and timelines are being followed appropriately
  • Reviewed, prepared and tracked all materials/projects for internal Medical/Regulatory/Legal approval
  • Supported brand managers in strategic and tactical planning to ensure consistent messaging across all channels
  • Coordinated planning and execution of TV/print/digital media schedules
  • Reviewed and approved agency and vendor estimates to ensure hours/rates were appropriate and ensured projects tracked to budget; includes managing rounds of review and OOP costs
  • Monthly meetings with Budget Manager to review line items on budget to ensure account placement and billing were accurate
  • Managed brand participation in professional trade shows/conferences, including graphics production, materials management, and sponsorship opportunities
  • Coordinated marketing material shipments to the field sales teams
  • Managed inventory of promotional materials and availability for ordering
  • Managed printing with contracted vendor and ensured costs were appropriate; negotiated when necessary

Global Marketing Communications Associate II
January 2010 to March 2013
Alcon Laboratories, Inc - City , STATE
  • Supported brand managers in strategic and tactical planning for all promotional and marketing activities for assigned Global/US brands
  • Ensured all activities for assigned brands support the global brand position, messaging, and campaigns
  • Evaluated and provided input to brand managers and advertising agencies on strategy, design, and copy of promotional plans/tactics
  • Assisted with managing objectives and outcomes for TV commercials, including overseeing the shoot on location
  • Managed the execution and production of advertising and promotional material for support of brand objectives by reviewing for content and grammatical accuracy, visual appeal, and adherence to effective advertising principals and corporate policy
  • Managed the Promotional Review Committee process to gain approvals for production/distribution of promotional materials/tactics
  • Coordinated planning and implementation of print/online media schedules for assigned brands
  • Managed brand participation in trade shows/conferences, including graphics production, materials management, and sponsorship opportunities
  • Assisted in managing new materials shipments to the field sales team
  • Ensured availability of promotional/educational tools for sales force by managing inventory on the ordering website
  • Managed the strategic plan for an additional assigned brand while managing a contract employee to execute the tactical projects for the brand
  • Managed on-boarding trainings for new employees/contractors

Account Manager, Sales and Marketing
April 2007 to September 2009
Global Experience Specialists - City , STATE

•Managed all details and timelines on assigned projects for the egRetail division, from the design phase through construction and installation

•Scheduled and conducted team and project meetings

•Managed internal and external communications/documentation on all projects

•Created and managed the design portfolio and marketing initiatives such as Marketing CDs, calendars, and website

•Coordinated and managed yearly tradeshow booth, including marketing materials, booth installation/dismantle, and event planning

•Managed new lead calls/emails, assisted in gathering new leads, and acted as Sales Executive on assigned accounts ($400k in sales in 2008)

•Proofed and edited proposals and design packages to be sent to clients

•Updated client and project information for internal software

•Managed the shipping and production schedule with project managers and shop managers

•Coordinated transportation and installations for all projects

•Assisted credit department with collecting on past-due invoices

•Reviewed and approved projects for closing and billing


Production Designer, Corporate Marketing
April 2005 to April 2007
Regency Centers - City , STATE
  • Created and managed marketing materials for entire portfolio of 400 properties nationwide
  • Transformed CAD drawings into company-standard site plans in Adobe Illustrator for new acquisitions and developments, and updated these accordingly with site changes
  • Used Quark to create leasing slicks for all properties, and updated these accordingly with site changes
  • Assisted in the creation of rebranded marketing materials
  • Updated all property information on the corporate website
  • Worked alongside many departments, such as Accounting, Capital Markets and Leasing, on projects and quarterly updates
  • Prepared graphics for marketing materials to be used at regional/national trade shows; assisted with building, organizing and operating the company booth at a national trade show once a year

Education
Bachelor of Business Administration : Marketing, 2004Midwestern State University
Accomplishments

Delta Mu Delta-Business National Honor Society

Skills

Project Management

Proficient in MS Office Suite

Copy/graphics assessment and editing

Trade Show/Convention planning and set-up

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How this resume score could be improved?

Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:

73Average
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Resume Overview

School Attended

  • Midwestern State University

Job Titles Held:

  • Marketing Promotions Manager
  • Integrated Marketing Manager
  • Global Marketing Communications Associate II
  • Account Manager, Sales and Marketing
  • Production Designer, Corporate Marketing

Degrees

  • Bachelor of Business Administration : Marketing , 2004

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