Experienced marketing coordinator professional who consistently delivers high-quality and results-focused marketing content. In-depth knowledge of events marketing with expertise in strategic partnership support and interdepartmental project management.
Skills
Project Management
Cross Functional Teamwork
Critical Thinking
Risk Management
Communication
Partnerships Support
Strategic marketing
E-mail and direct mail marketing campaigns
Special events planning
Work History
December 2016-CurrentMarketing & Partnerships Coordinator | Public School | New York, New York
Create and manage project plans for marketing events and activations
Identify and cultivate strategic brand partnerships
Establish gifting program to increase brand reach through "influencer" endorsement
Work to drive brand awareness and engagement across all social platforms, including email campaigns
Create marketing content by planning and executing lookbook, e-commerce, and editorial photo shoots
Coordinate runway show preparation with show producer, creative directors, stylists, and casting director
Develop weekly marketing presentations to convey to creative directors how the business is being promoted, and pitch new ideas for low-cost brand growth
January 2016-December 2016Creative Project Coordinator | DKNY | New York, New York
Worked closely with the Creative Directors – Maxwell Osborne & Dao-Yi Chow – to complete projects across multiple departments: public relations, marketing, collection development, and runway show preparation
Worked with PR teams to coordinate special events related to the creative directors or design team
Was solely responsible for all runway show preparation and coordination with creative directors, stylists, show producers, casting director, and design team
May 2015-January 2016Executive Assistant to the Creative Directors | DKNY | New York, New York
Provided high-level executive support to the Creative Directors – Maxwell Osborne & Dao-Yi Chow
Not only assisted them at DKNY, but also at their private label, Public School
Served as their representative and main point of contact for all affiliated teams and executives at both businesses
Maintained schedules across 6 calendars and 2 businesses
Assisted with team building initiatives and overall support for maintenance of office culture and employee morale
Created expense reports, budgets and filing systems
January 2015-May 2015Assistant to the SVPs of Design & Merchandising | Rebecca Minkoff | New York, New York
Assisted 2 SVPs across all categories: ready to wear, shoes, handbags, and jewelry
Managed external contacts for both SVPs and kept track of periodic communication needed for priority contacts
Managed the SVPs complex and frequently changing travel arrangements and coordinated the pre-planning of trips
Created expense reports, budgets and filing systems
Coordinated all preparation for the Fall 2015 runway show: liaised with stylist Giovanna Battaglia, oversaw the design and execution of custom made hats, and ran overall collection coordination
May 2013-August 2013Concept Art Research Intern | Fossil, Inc. | Dallas, Texas
Assisted
development of products
and
ad campaigns
with the Senior Concept Art Director and team
Researched competing brands and target demographics to detect current trends
January 2012-May 2012Visual Display Intern | Anthropologie | Pittsburgh, Pennsylvania
Conceptualized and installed large-scale seasonal displays
Supported sales generation through visual and
display emphasis
Communicated design process and vision with entire store
team
Education
2014Bachelor of Humanities and Art: Decision Science & ArtCarnegie Mellon University, Pittsburgh, Pennsylvania
Student of the BXA Intercollege Degree Program
Minor in Industrial Design
Founding member of Sigma Tau Delta, International EnglishHonor Society
Member of Kappa Alpha Theta Sorority
Graduated with BXA Intercollege honors
2010High School Diploma: The Hockaday School, Dallas, Texas
