Marketing Manager Consultant At Leading Global Provider Of Content And Technology Solutions. resume example with 15+ years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105(555) 432-1000, resumesample@example.com
Professional Summary
Achievement-driven integrated marketing communications professional with outstanding qualifications in all phases of public and private sector communications. Skillful developer of strategic communications programs that continually surpass expectations. In-depth program management experience from conception to implementation through strong leadership skills. At ease with budget limitations, deadlines, and high pressure situations. Strong ability to influence thinking, forge strategic alliances, and build consensus.
Accomplishments
Launched new website for New Jersey Economic Development Authority, which increased web traffic by 75% within nine months.
Received award for innovative multi-media campaign, "State of New Jersey," from New Jersey Advertising Club (2009).
Originated and developed Coca-Colastore.com, an e-commerce site for the leading global brand to appeal to enthusiast of the Coca-Cola.
The brand continues to embrace the site as it is an essential marketing tool that has help to sustain the 90% in brand awareness in the US, Canada, UK, France, Germany and Australia.
Core Qualifications
Integrated Marketing Communications
Corporate Branding
Strategic and Tactical Planning
Project Management
Social Media
Writing/Editing
Website Enhancement
Ad Agency Management
Experience
03/2013 to CurrentMarketing Manager Consultant at leading global provider of content and technology solutions.Mastercard | Saint Louis, MO,
Developed and managed strategic marketing communications plan during a significant period of change for the organization.
Manage the development, distribution, and maintenance of all print and electronic collateral including, but not limited to, newsletters, social media, brochures, and LexisNexis.com/Store website.
Create and manage multiple marketing campaigns simultaneously through all phases, from concept through delivery.
Increased online sales by 10% within eight months through effective digital marketing (e-newsletters, social media, PPC and banner ads).
Supervise a team of 3-4 in the production of marketing elements and assure projects remains on schedule, within budget and are handled prudently.
Ensure that marketing campaigns meet LexisNexis branding criteria.
Generate the work plan and report the measurements to ensure the vision of projects are met based on the goals of the project.
03/2007 to 06/2010Marketing Officer for a State agency that finances businesses to retain and grow jobs and revitalizeNew Jersey Economic Development Authority | City, STATE,
Collaborated with leadership in Governor's Office and Business Development, Public Affairs, Human Resources, and IT departments to develop overarching communication strategy that encouraged businesses to seek the assistance of the State of New Jersey for financing needs.
Strategy increased sales leads by 15% and included: targeted advertising; direct mail; online communications; portal with specialized content for key stakeholders; and placements in key trade media.
Put communications vehicles in place to create momentum and awareness as well as to test the effectiveness of communications activities, which increased engagement over 20%.
Created internal communications strategies to enhance employee understanding of organization's plan to drive growth. Included, videos, town hall meeting, and redesigned intranet.
Managed the direction of direct mail, brochures, product sheets, newsletters, and electronic communications regarding state initiatives and division activities.
Shaped and delivered presentation to senior management on new marketing initiatives to support business development.
Conceived and defined new website that increased brand awareness and drove web site traffic up by 75%.
Increased booth traffic at trade shows 30% through unified image and messaging on exhibits, products, websites, and marketing collateral.
Co-managed $2M department budget.
Managed 2 direct reports.
Supervised full-service ad agency.
02/2005 to 03/2007Internal Communications Manager for ad sales division that provides advertising to advertisers.Comcast Spotlight | City, STATE,
Designed and executed senior leadership communications that increased positive employee comments by 45%; included speeches, employee messages, and multi-media presentations for internal and external audiences.
Developed internal communications strategy that increased morale and productivity across the more than 3,000-employee organization.
Included corporate presentations, key messages, media relations, quarterly e-newsletter, and regular electronic and in-person executive communications.
Directed special communication projects, including executive video messages, financial updates, product launches, and corporate announcements.
Launched engaging e-newsletter highlighting business unit functions, best practices, and top-performing employees, which increased employee readership by 35%.
Partnered with Comcast Cable on company-wide initiatives to ensure consistency in messaging and delivery.
Managed relationship with public relations firm.
01/2002 to 01/2003Marketing ConsultantPatterson Belknap,Webb & Tyler LLP | City, STATE,
for a law firm of over 200 attorneys that offer a full range of services across more than 20 practice groups in both litigation and commercial.
Created communications strategy that increased attendance at firm-sponsored continuing education classes by 18%.
Produced individual marketing plans for partners that increased client referrals between 25% -38%.
Monitored outbound promotional materials for compliance with firm brand standards.
08/2000 to 08/2001Marketing Communications Managerto the oldest banking association and payments company in the US.The Clearing House | City, STATE,
Oversaw quality of advertisements, marketing collateral, web content, and other communications to ensure appropriate corporate identity for bank association.
Coordinated media interviews for senior level executives and provided training.
Guided graphic artists, printers, advertising agencies and public relations firms to produce high quality marketing collateral.
Created and monitored consistency of logo usage, writing style, and corporate messages, which increased firm's recognition among target audience by 41%.
Education
Expected in 2013Master of Science | Integrated Marketing CommunicationsWest Virginia University, Morgantown, WVGPA:
Expected in 1990Bachelor of Arts | Print JournalismNorth Carolina A & T State University, Greensboro, NCGPA:
Skills
Microsoft Office, Knowledge of WordPress, SalesForce, InDesign, SharePoint and ExactTarget.
Community Leadership
United Way of Greater Augusta, Fishersville, VA - Board Member
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Resume Overview
School Attended
West Virginia University
North Carolina A & T State University
Job Titles Held:
Marketing Manager Consultant at leading global provider of content and technology solutions.
Marketing Officer for a State agency that finances businesses to retain and grow jobs and revitalize
Internal Communications Manager for ad sales division that provides advertising to advertisers.
Marketing Consultant
Marketing Communications Managerto the oldest banking association and payments company in the US.