Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - - -
Career Focus
A well-rounded Internet Marketing Specialist with strong backgrounds in content marketing, SEO, and social media.
Summary of Skills

  • Online and offline SEO
  • Real estate SEO
  • Content marketing
  • Social media management
  • Google analytics
  • CRM's
  • Wordpress 

  • Facebook advertising
  • Pinterest advertising
  • Landing page optimization
  • Lead generation
  • Lead tracking
  • Google Webmasters
  • Creating viral content
Achieved natural page rank for company on first page of Google for several competitive keyword combinations.

Professional Experience
2016 to Current
Marketing Coordinator M/I Homes Columbus, OH,
  • Worked with company's PPC specialist and helped manage ad spend
  • Created SEO content for company's blog
  • Built backlinks for company's websites and content to rank on first page for competitive keywords
  • Attended and helped coordinate marketing events for company
  • Managed and supported appointment setters for company
  • Configured and managed Hot Prospector CRM for company Managed leads through Podio CRM for company
  • Managed company's social media accounts
  • Developed and carried out marketing campaigns to Realtors
  • Worked in Constant Contact & Aweber autoresponders for company Managed and updated company's website through Wordpress
  • Helped architect new websites and website rebuilds for company
  • Weekly monitored company's KPI's
  • Helped train callers through scripts and weekly trainings
  • Passed leads to acquisition agents
  • Followed up with leads in Podio CRM
  • Constantly collaborated with company's CEO & COO to map out new company profit centers
  • Worked in Optimized Press to add new members to membership site
  • Used SEM Rush to do keyword research and competitor analysis
  • Created tracking numbers to track lead sources through Callrail
  • Worked in Dropbox to store, organize, and download property campaigns Created marketing content for company
  • Used Buffer to schedule posts to company's social media accounts
  • Worked with company Videographer to help develop testimonial and marketing videos
  • Used Screencastomatic to create training videos for outsourced VA's.
06/2014 to 11/2015
Lead Marketer & SEO Mohegan Sun Uncasville, CT,
  • Researched short tail and long tail keywords in company's vertical to facilitate the creation of different types of content
  • Created SEO friendly content for company's blog and web site
  • Created viral content that was shareable and likeable
  • Created hybrid pieces of content that were both SEO friendly and viral
  • Managed all company social media platforms, such as Twitter, Facebook, Pinterest, and LinkedIn
  • Developed and carried out company's online and offline SEO strategy
  • Used Google webmasters and Google analytics to monitor the number of visitors to website and unique landing pages
  • Created ads and geo-targeting for Facebook and Pinterest advertising
  • Built URL's with tracking to monitor the efficiency of ads each URL corresponded to
  • Advertised on content discovery platforms to increase number of unique monthly visitors to website and blog
  • Worked with lead web developer on several projects to optimize websites entry points, landing pages, user flow, administration panels, and features
  • Created and sent newsletters for company
  • Created email marketing campaigns for company
  • Contacted registered users generated through the website and turned registrations into leads
  • Tracked leads and nursed them through the sales funnel.
03/2008 to 10/2014
Internet Marketing Specialist The Wisdom Of Conrad, LLC City, STATE,
  • Created digital information products to sell online
  • Used tools like Micro Niche Finder to perform keyword research and generate reports
  • Used copywriting skills to write sales letters and PPC ads
  • Designed ecommerce web sites through award winning Html editor X-site Pro
  • Designed keyword optimized blogs through Wordpress Themes to drive traffic to web sites
  • Created membership sites through Optimize Press and Wishlist to achieve consistent revenue through monthly subscriptions
  • Hosted and maintained websites on Hostmonster
  • Developed SEO strategy to achieve natural page rank in the search engines for competitive keywords
  • Used SEM to drive leads and buyers to ecommerce websites
  • Integrated social media platforms and increased social media ROI
  • Developed unique email marketing campaigns for different types of leads
  • Integrated autoresponders into websites and blogs to send drip emails
  • Published niche targeted books to Kindle Direct Publishing and sold them as upsells.
Expected in 2007
Ph.D: Bible Studies
Grace Bible College and Seminary - ,
Bible Studies
Expected in
Central Arizona College - ,
Business Application Specialist
Professional Affiliations
CHARM Prison Ministries
Facebook ads, Pinterest ads, Podio, Wordpress, seo, keyword research, copywriting, email marketing, Google analytics, Google webmasters, Html, css, company newsletters, autoresponders, hot prospector, social media, dev ops, collaboration with programmers and software developers

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School Attended

  • Grace Bible College and Seminary
  • Central Arizona College

Job Titles Held:

  • Marketing Coordinator
  • Lead Marketer & SEO
  • Internet Marketing Specialist


  • Ph.D

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