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Marketing Coordinator Resume Example

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MARKETING COORDINATOR
Summary
To excel in a position that entails the use of my promotional, advertising, sales and communication skills in which I will be able to exercise the knowledge I have gained from my past experiences.
Highlights
Computer literate; Microsoft Office; Knowledge of Donovan; exposure to Nielsen Ratings system; Katz order system; Pickle report system; Marketron; Media Monitors Other: Experienced in handling monetary transactions. Familiar with PR research tools and search engines and have highly intensive research skills. Data entry experience; detail oriented; strong organizational skills; customer service background; excellent verbal and written skills; deadline oriented. Google AdWords Certified. Knowledge of Salesforce, Adforce and AE Portal, SAP
Experience
Marketing Coordinator
 Farouk Systems Inc － Houston, TX
  • Responsible for delivery and promotional planning and execution of all products of Farouk brands; CHI, BioSilk, Miss Universe, Farouk Royal Treatment.
  • Work to increase the profitability of existing products and assist in the development of specific product launches.
  • Specify market requirements for current and future products by conducting market research.
  • Work with graphics, marketing manager and sales teams to define and implement the promotional market strategy by providing marketing and advertising support for brand awareness through in-store signage, magazines, event brochures and banners and other avenues of branding collateral.
  • Serve as on-site marketing representative at channel specific marketing meetings, photo shoots, events, corporate trips, and industry trade shows.
  • Strategic planning of annual marketing plan.
  • Direct the production of sales and marketing promotions and materials, including catalogs, posters, flyers and sell sheets by writing and proof reading copy, and liaising with graphics.
  • Arrange for the effective distribution of sales and marketing materials with customer service and customers.
  • Monitor industry and competitor activity.
  • Review monthly reports on SKU movements and sales effectiveness of promotional activities.
  • Build brand and product presentations for corporate review and sales presentations.
Account Strategist
January 2014 Hearst Media Services - The Houston Chronicle － Houston, TX
  • Work with large local advertisers to diversify their media campaigns on both a local & national level.
  • Maintain and stay updated with client relations and account management of large local and national accounts.
  • Required to build and maintain strong business development skills.
  • Maintain effective working relationships with cross functional teams including creative, agencies, clients & fulfillment groups.
  • Utilize media such as Print, Direct Mail, Digital, SEO, SEM and Social Media in strategic campaigns to expand targeted reach.
  • Be able to suggest media solutions to clients and upsell if possible.
  • Google Adwords Certified.
  • Revise creative and suggest changes.
Assistant Director of Admissions
January 2011 to January 2014 The Art Institute of Houston － Houston, TX
  • Responsible for recruiting qualified applicants for admissions to the school in accordance with state and federal accreditation and company policies and regulations, consistent with the highest ethical standards.
  • Responsible for a high quantity of prospect phone contacts to secure appointments and interview activity, and conduct follow-up activity with unresolved interviewees and future class applicants.
  • Responsible for accurately and completely explaining educational programs, expected outcomes, student services, and financial consideration to students and parents.
  • Participate in appropriate recruitment and enrollment activities including; open houses, regional presentations, training sessions, orientation programs and career days.
National Sales Coordinator
January 2008 to January 2011 Univision Radio － McAllen, TX
  • Help achieve set revenue goals.
  • Review all sales orders received directly from agencies and re-input into stations traffic systems.
  • Help grow existing accounts by providing different promotional campaigns.
  • Maintain excellent relationships with existing clients and meet with clients to discuss promotions and events.
  • Develop proposals to meet client needs, pitch proposals and negotiate rates and event packages.
  • Coordinate and execute on-air National promotions and National on-site promotions and events.
  • Work closely with National reps and promotions department to coordinate all elements for promotions, events and creative needed.
  • Develop excellent recaps for events/promotions.
  • Coordinate ad copy and write - up ad copy when needed.
  • Review produced spots.
  • Enter production and copy on a daily basis to make sure on-air spots run.
Education
Bachelor of Arts : Communication - Journalism Public Relations/Advertising The University of Texas Communication - Journalism Public Relations/Advertising
Pan American, Edinburg, TX (2007)
Languages
Fluent in Spanish
Skills
account management, photo, advertising, ad copy, banners, branding, brochures, business development, catalogs, CHI, Computer literate, client, clients, client relations, customer service, Data entry, delivery, detail oriented, Direct Mail, financial, functional, graphics, marketing plan, market research, marketing, market, marketing materials, materials, meetings, Microsoft Office, Monitors, search engines, strong organizational skills, policies, posters, presentations, PR, proof reading, proposals, recruiting, recruitment, research, sales, SAP, Fluent in Spanish, strategy, strategic, Strategic planning, phone, trade shows, written skills
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Resume Overview

Companies Worked For:

  • Farouk Systems Inc
  • Hearst Media Services - The Houston Chronicle
  • The Art Institute of Houston
  • Univision Radio

School Attended

  • The University of Texas

Job Titles Held:

  • Marketing Coordinator
  • Account Strategist
  • Assistant Director of Admissions
  • National Sales Coordinator

Degrees

  • Bachelor of Arts : Communication - Journalism Public Relations/Advertising
    Pan American, Edinburg, TX (2007)

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