Communications or marketing director for a university, firm or corporation
Adobe Creative Suite, Microsoft Office, Content Management Systems, Macintosh and PC Systems, Google Docs, SPSS, and Prezi
Superb writing, editing and AP Style skills
Marketing Coordinator November 2013 to CurrentLovett Companies － Houston, TX
Develop and execute marketing strategies for Lovett Homes, InTown Homes and Lovett Commercial to support key stakeholders' goals and objectives Oversee all forms of marketing including, but not limited to traditional marketing, digital marketing, SEO, social media and website development Work closely with the President/CEO and Vice President to fulfill corporate goals for Lovett Homes, InTown Homes and Lovett Commercial Develop and monitor marketing budget for Lovett Homes and InTown Homes Supervise 15 sales associates to ensure marketing initiatives are fulfilled Act as media liaison between media and the corporate office Develop presentations for the President/CEO and Vice President Create and analyze monthly Sales and Marketing Report to increase employee and marketing efficiency Supervise the outsourcing of all marketing material and signage to office overseas Developed Sales and Marketing handbook for Lovett Homes and InTown Homes Supervised the rebranding project of InTown Homes and Lovett Homes Redesigned websites for InTown Homes and Lovett Homes Developed and implemented iPad guest registration program to ensure accurate reporting Redesigned customer service survey to monitor employee efficiency.
Marketing Director December 2012 to October 2013The Finger Companies － Houston, TX
Oversaw all forms of marketing, including but not limited to traditional advertising, internet advertising, SEO and social media for the Finger Companies, the Finger Companies' Property Management, the Finger Companies Construction/Development and 37 apartment communities across the nation Worked closely with the President/CEO, Vice President of Property Management and Vice President of Development to develop and orchestrate marketing strategies for the Finger Companies and 37 apartment communities across the nation Supervised five regional supervisors and 33 apartment managers in traditional, online and social media marketing Developed and implemented project to convert existing property websites to new mobile- and user-friendly websites Implemented and managed new social media campaign for the Finger Companies and 37 apartment communities to develop brand awareness, increase resident retention and boost property traffic Implemented and managed new online reputation campaign for existing apartment communities to increase resident retention and boost traffic Monitored and improved Search Engine Optimization for 37 apartment communities and the Finger Companies' corporate websites Designed and wrote content for new and existing websites using content management system Designed and monitored effectiveness of marketing material for the Finger Companies' corporate office and 37 apartment communities Created a new corporate-wide brochure to save costs at the corporate and property level Wrote and edited press releases and project proposals Ordered and designed signage for existing and upcoming apartment communities.
Communications Specialist April 2012 to January 2013Texas A&M College of Veterinary Medicine － College Station, TX
Worked closely with Public Relations Director to ensure the public relations needs of the college are met Wrote, edited and submitted press releases through distribution system to promote college Wrote, edited and uploaded weekly "Pet Talk" article Wrote and edited articles for bi-yearly magazine Handled media and interview requests for the college Arranged bi-monthly interviews for professors and veterinarians at local CBS affiliate Managed all social media for the college Uploaded all content to the website using content management system Managed advertisement for the college Planned fundraising and outreach events Taught Crisis Communications course.
Teaching Assistant August 2011 to May 2012Baylor University － Waco, TX
Taught two "Editing" courses and two "Writing for Media Markets" courses Taught students PhotoShop and InDesign softwares Assisted students with major class projects Graded assignments and quizzes Designed, edited and proofread all pages and articles of the Journal of the American Studies Association of Texas as the Assistant Editor.
Copy Desk Chief August 2010 to June 2011Baylor University － Waco, TX
Edited, rewrote and proofread all pages for Baylor's award-winning daily newspaper for the Baylor and Waco community Supervised Copy Editors, multiple editors and reporters Spell checked and uploaded pages to printer, Killeen Daily Herald, and ensuring deadlines were met Handled printing and advertising decisions Assisted with headlines, cutlines and page design.
Master of Arts : Journalism Public Relations Curriculum and Instruction, May 2012Baylor University － Waco, TXGPA: Awarded Baylor's Journalism Graduate Student Scholarship and Frank Bulkhalter Scholarship
Member of the Kappa Tau Alpha Journalism Honor SocietyJournalism Public Relations Curriculum and Instruction Published Thesis "Creating a Foundation for Media Literacy Education: A Content Analysis of Higher Education Syllabi" Awarded Baylor's Journalism Graduate Student Scholarship and Frank Bulkhalter Scholarship
Member of the Kappa Tau Alpha Journalism Honor Society
Bachelor of Arts : Mass Communications Print Journalism English, May 2010Sam Houston State University － Huntsville, TXGPA: Recognized on the Sam Houston State's Dean's List in Fall of 2007, 2008 and 2009
Member of the Golden Key International Honour SocietyMass Communications Print Journalism English Recognized on the Sam Houston State's Dean's List in Fall of 2007, 2008 and 2009
Member of the Golden Key International Honour Society