marketing coordinator resume example with 6+ years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105(555) 432-1000, resumesample@example.com
Summary
Accomplished Marketing professional with demonstrated success in developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager proficient in building teams and motivating personnel to new levels of performance.
Skills
Social media
Oral and written communication
Adobe PhotoShop
Branding
Copywriting abilities
Marketing strategy
Documentation and reporting
Customer demographics understanding
Graphic design proficiency
Market research
On air television and video experience
Experience
01/2019 to CurrentMarketing CoordinatorPeople's United Bank | Middletown, CT,
Directed market planning and research to identify new business opportunities.
Updated web pages and social media profiles with engaging and current content.
Balanced organizational objectives against customer satisfaction and profit demand to create optimal pricing strategies.
Oversaw marketing for product launches, including public relations, direct mail pieces, trade shows, sales training and e-mail campaign.
Organized development and implementation of diverse marketing campaign collateral, including videos, social media posts and blogs.
Partnered cross-functionally to define business goals, social and digital marketing strategies and KPIs in support of business objectives.
Supported senior leadership during executive decision-making process by generating daily reports to recommend corrective actions and improvements.
Interacted with all necessary partners throughout the company, including the art department, upper management and sales.
Produced fresh content to supplement existing promotional and campaign inventory.
Conducted research and development on existing and emerging products to highlight benefits and attract retention.
Leveraged email, print and social campaign strategies to strengthen brand awareness with target consumers.
Developed key relationships with vendors, including printers and shipping agents, ensuring proper advertising execution.
Created daily social media posts to create robust brand presence for Invicta Stores Facebook and Instagram.
Composed well-written copy that maintained compliance with corporate and legal guidelines.
Proofread marketing collateral to remedy mistakes in spelling, grammar and syntax.
Official Brand Ambassador for ShopHQ home shopping network.
Spearheaded market strategy and identified business development opportunities.
Maximized branding initiatives by preparing marketing packages and advertising collateral to secure prospects and increase sales.
Developed and implemented digital marketing plans incorporating SEO, social media platforms and video campaigns.
01/2016 to 01/2019Assistant Store ManagerLvmh | Arlington, TX,
Led teams in planning, implementation and execution of merchandising and operating initiatives.
Conducted 90 performance reviews to organize training and development for staff.
Promoted and supported strong relationships with local community organizations in surrounding area.
Handled scheduling for two store shifts across 7-day work weeks to ensure proper staffing at all times.
Collaborated with department heads to identify opportunities, develop timely solutions and create action plans.
Processed credit and debit card payments and returned proper change for cash purchases.
Completed frequent walk-throughs and directed team members to correct any issues impacting store appearance or professionalism.
Implemented merchandising plans to drive profitability, collaborating with visual merchandising team to develop strategy.
Mentored team on effective upselling and cross-selling techniques.
Performed daily activities in timely manner, including managing housekeeping and inventory needs of store.
Coached and developed store associates through formal and informal interactions.
Achieved or exceeded business plans on consistent basis by engaging employees in key processes.
Recruited, interviewed and hired individuals demonstrating passion, dedication and added value to team.
Collaborated with staff to maximize customer satisfaction, streamline procedures and improve bottom-line profitability.
Interviewed and vetted job applicants to make effective hiring decisions and fill vacancies with strong team members.
Established, enforced and updated policies keeping business agile and responsive to changing market conditions.
07/2015 to 01/2016Assistant Store ManagerLvmh | Bal Harbour, FL,
Assessed, optimized and elevated operations to target current and expected demands.
Interviewed and vetted job applicants to make effective hiring decisions and fill vacancies with strong team members.
Collaborated with staff to maximize customer satisfaction, streamline procedures and improve bottom-line profitability.
Set schedules and delegated assignments based on team member strengths to optimize floor coverage and service levels.
Assisted in overall day-to-day operations of store including continuous development of effective store associates to achieve desired sales and results.
Developed and implemented promotional strategies to drive business success and maintain budgetary guidelines.
Encouraged professional growth and talent development in associates to increase performance in all areas.
Coached and developed store associates through formal and informal interactions.
Achieved or exceeded business plans on consistent basis by engaging employees in key processes.
Replenished merchandise, welcomed customers, responded to questions and maintained overall presentation of store.
Conducted analysis to address productivity and employee needs which resulted in improved employee morale.
07/2014 to 07/2015Lead Sales AssociatePetco | Burtonsville, MD,
Implemented improved methods to assist with marketing campaigns performance.
Achieved or surpassed company-defined sales quotas for twelve consecutive months.
Trained and developed new team members and Sales Associates.
Coached other employees in effective customer service and successful selling techniques.
Trained newly hired employees by explaining job responsibilities and overseeing task prioritization.
Identified new customer opportunities through careful study of advertising markets.
Participated in incentive programs and contests designed to support achievement of production goals.
Explained to clients how specific types of advertising helped promote customer products or services in most effective possible manner.
Education and Training
Expected in 12/2019 to to Bachelor of Arts | Political Science And GovernmentFlorida Atlantic University, Boca Raton, FLGPA:
Expected in 01/2017 to to Associate of Arts | Palm Beach State College, Lake Worth, FLGPA:
Expected in 05/2014 to to High School Diploma | Terre Haute South Vigo High School, Terre Haute, INGPA:
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