Seasoned Marketing Professional knowledgeable about project and account management and the creative development and production process. Proficient in overseeing projects with focus on quality and efficiency. Adept at working with colleagues and customers of all backgrounds. Multifaceted and self-motivated with superior work ethic, meticulous attention to detail and xxcellent organizational skills.
Oversee marketing and training department partnership to proactively plan content for the monthly sales training, annual sales meeting and bi-annual sales plan of action meetings. Work cross-functionally with internal stakeholders to understand the marketing material and meeting tchotchkes needs. Order and manage logistics of material shipments for onsite or virtual meetings; Coordinate distribution of materials for meetings as well as follow up sales drop shipments of items.
Manage company's conference exhibit participation; research for appropriate annual conferences. Work cross-functionally with internal teams through review and payment process as well as external vendor management for exhibit contract processing, booth logistics, attendee registration and accommodations. Coordinate with internal leadership and external vendor to schedule and manage onsite one-on-one meetings with industry key opinion leaders.
Manage external warehouse vendor expectations; communicate logistics for incoming and outgoing marketing materials. Oversee online rep ordering portal; manage resolution of any portal ordering issues.
Manage print bid process and vendor selection based priorities, timing and cost-efficiencies; oversee print production process through proofing, field distribution and warehouse delivery to the online portal set up.
Manage a co-promote partnership with external marketing director for sales materials; oversee materials through our internal review process, digital asset update, field training schedule, and deployment to field team.
Support marketing director with annual budget management; tracking invoices against budget allocation to keep department spend within budget; flag issues or potential spend over allotted budget. Manage PO request process for all marketing department contracts.
Supported agency account managers with the submission and management of account requests into the creative process to effectively manage the client expectation in regards to their timeline and budget parameters.
Developed internal process and database to effectively traffic projects through the creative process at agency. Managed the scheduling of creative tasks and deadlines for all agency projects through the project database from the start to finish. Oversaw the work loads of the creative team to ensure client projects were completed on time and as indicated in creative brief.
Defined and communicated project goals, deadlines and intent to creative team based on customer requirements received from account management and creative brief. Proofed all creative work for accurate layout as indicated in directions prior to returning to account manager for client review.
Worked cross-functionally with internal print production manger to communicate client print needs of creative projects. Managed details from account manger to print production of client print and distribution needs.
Supported account management and accounting team with client billing; insured all materials were noted in job docket as well as completed in project management system and submitted in for client billing processing.
Managed client relationships; met with clients to discuss and identify their advertising requirements and manage their expectations for the creative development of their project. Maintained regular contact with client, providing updates and facilitating the creative output to client.
Collaborated internally with finance, agency principles and print production for client estimates; communicated job cost and timing estimate to set client expectations.
Worked cross-functionally with traffic and print production manager to devise a production schedule to meet project deadlines.
Briefed creative manager and design colleagues on project content, imagery, specs and timeline expectations. Proofed client work for accuracy prior to client review. Presented creative proofs to clients for approval and managed modification requests and final client deliverables. Coordinated final files from design to print production for processing.
Project managed the creative development and distribution of 2,000+ pieces annually to support sales initiatives and achieve company strategic goals for member enrollment in programs.
Managed annual direct mail campaigns to reach 14 million+ members and increased product awareness and program enrollment numbers.
Secured competitive vendor estimates and ensured most appropriate contract was aligned with project deadline and budget demands.
Coordinated print specs, art files, and pre-press proofing on printed collateral to provide high quality output on collateral.
Assisted senior level management with annual budget planning, tracking, billing and invoice reconciliation to achieve forecasted budget allocation for the department.
Managed team during two consecutive restructuring phases through a temporary leadership role and provided support to upper management to continue work and project completions.
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