Deadline-driven and a skilled Graphic Designer focused on overseeing projects from concept through final delivery. Successfully creates brand messages, strategies and key graphic productions. Resourceful and hardworking with vendor sourcing expertise and empowering leadership skills illustrated over years of industry success. Specializing in all media platforms. Highly artistic, always on-task and fluent in Adobe and Canva. Consistently creating skilled, clear and brand-specific designs.
Accomplishments
Collaborated with different teams in the development of websites, commercials, billboards, and promotions.
Used Microsoft Excel to develop consumer interest tracking.
Customer Follow-up - Ensured that customers were satisfied with company products and services by doing purchase follow-up calls.
Product Promotion - Up-sold products and motivated customers to upgrade current product plans.
Skills
Marketing collateral
Client Promotions
Strategic event planning
Branding
Time management
Digital marketing
Advertising solution development
Website graphics
Illustration
Digital design
Visual design
Branding strategies
Adobe Creative Suite
Sales expertise
Work History
12/2019 to Current
Marketing CoordinatorTd Garden – Franklin, WI,
Lead Coordinator of Sponsorship Events, Vendor Events, Home Shows, Networking events, and Company Parties
Increased Customer Traffic with Marketing and Advertisement Campaigns through Billboards, Commercials, Regional Mailers, and a launch of Two New Location.
Worked with or Partner Businesses on Advertising Solutions and Development of our Business-To-Business Advertisements. Such as; Magazines, Online Running Banners, Press Releases, Blog Spots, Social Media Partnerships, Networking Tables, Flyers, and Email Ads. Etc.
Continued to work with our marketing partners in monitoring consumer data while making adjustments to marketing campaigns, resulting in about a 233% increase in sales from my start date in 2018 to 2020. (Closing out, 2018 with 357 in company sales; 2019, with 576 in company sales; and 2020, with 1190 in company sales.)
Management, Design, and Planning of all Email campaign blasts and newsletters with a regional distribution of 3,900 Email Contacts resulting in 3,357 Monthly Email Subscribers.
Responsible for the Delaware Franchise Website design, as well as coordination and management Domain ownerships.
Designed, Managed, and Launched all Franchise Campaigns and Promotions.
Assisted our Corporate Monitored, Marketing Department in the Management of all Social Media Platforms; Facebook, Instagram, Pinterest, and Twitter.
Overall Visual Design of the Delaware Regions Franchise Locations; Store Layouts, Floor Plans, Product Display, and Promotional Floor Sets.
Production and Retrieval of all Design Elements, Physical Prints, and Digital Imagery
Weekly Sales of High-End Products Requiring Packaging and Upselling Customers.
In charge of Re-Branding and establishing Marketing Strategy Development
08/2018 to Current
Marketing AssistantKao – West Chester, OH,
Created engaging content for Pinterest, Facebook and Instagram.
Supported our marketing partners, while creating, deploying and optimizing campaigns for promotions and sales
Set up, completed and tracked customer surveys for local and regional campaigns in; Delaware, Philadelphia, New Jersey, and Maryland.
Developed consumer-tailored print marketing materials for targeted distribution.
Assisted Marketing partners in monitoring consumer data while making adjustments to marketing campaigns, resulting in about a 61.35% increase in sales from 2018 to 2019. Closing out, 2018 with 357 sales and 2019, with 576 sales .
Kept organized tracking documents detailing assignments, in-progress work and completed project milestones.
Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement, and sales.
Supported workflow between staff, coordinating documents, planning and creative material distribution.
Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
08/2017 to Current
Lead Graphic DesignerUniversal Health Services – Youngstown, OH,
Developed creative design for print materials, brochures, banners and signs.
Designed website layouts, templates, buttons, carousels, and an overall unique branded looks.
Built and developed brands by designing cohesive looks between elements such as logos and letterheads.
Increasing Sales of Clients Gross Annual Income through Marketing and Advertisements by a Quarter Million Per Year, with a projected gross revenue of 1 Million Dollars in 2021.
Created broad range of work using various design techniques and applications such as Adobe, Canva, Indesign, Formsite, Square Space, WIX, and More.
Met with customers to collect data for desired looks and present mockups while collecting information for adjustments.
Put together videos for social media, advertising, and informational purposes.
Developed display, marketing, and packaging materials to support product branding strategies.
Worked with clients to gather and define requirements, establish scopes and managing project milestones.
Coordinated, created and scheduled content, designs and periodic updates to company websites, social media, and mailers.
Researched trends and projected changes in clients desired industry to capitalize on emerging opportunities.
Applied knowledge of production to create high-quality images.
Designed creative digital displays used in on-line advertising for local businesses.
Completed final touches and formatting for projects such as images sizes, DPI, and Pixels.
Applied creative expertise to present marketing concepts.
Also Specializing in redesign and attractive Image Manipulation
Education
Expected in
Certification: Social Media Managment University of Delaware - Newark, DE GPA:
Expected in 03/2015
: Cosmetology Paul Mitchell The School - Delware - Newark, DE GPA:
Expected in 06/2013
High School Diploma: Delaware Military Academy - Wilmington, DE GPA:
Member of National Honor Society of High School Scholars
Maintained Honor Roll all 4 Years
Professional development completed in NJROTC
Elected Captain of the Cheerleading Team
Awarded Alpha Platoon Spirit Award Senior Year
Elected Alpha Platoon Scribe for Inspections
Promoted and ranked to a Naval Chief
Additional Information
Planned events, including trade-shows and vendor fairs, for clients and partners to attend.
Developed creative sales tools, including presentations, trend reports, and product datasheets.
Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
Worked with marketing teams to create, deploy, and optimize effective campaigns for clients.
Contributed expertise to multiple committees to enhance out reach and branding strategies.
Tracked and reported on marketing campaign responses.
Led design department of Aerus of Wilmington and Rehoboth.
Coordinated creation and deployment of videos, social media posts, and other marketing collateral.
Composed daily posts for social media and helped build social media interactions while boosting social presence for brand awareness, promotional updates, product features, and company updates on platforms such as Twitter, Facebook, and Instagram.
Communicated closely with all applicable parties within company upper management and sales team.
Developed fresh, crisp content to diversify current promotional options.
Revitalized web content and social media profiles with new and interesting content.
Boosted brand awareness with target customer demographics with social, print and email campaigns. Masterminded highly successful digital strategies for
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