marketing coordinator resume example with 4+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • H: (555) 432-1000
  • C:
  • Date of Birth:
  • India:
  • :
  • single:
  • :
Professional Summary

Seasoned Marketing Coordinator knowledgeable about Marketing & Sales Excellent attention to detail and remarkable critical thinking skills. Proficient in developing and overseeing projects with focus on quality and efficiency. Successful marketing leader with proven accomplishments in driving market growth and firm profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivates personnel to maximize performance. Dynamic and well-educated Marketing Coordinator offering excellent skills in client relations and proposal project management. Highly developed research skills coupled with writing and design creativity. Consistently tasked to high-dollar project pursuits. Develop and optimize marketing campaigns to strengthen promotional strategies and achieve sales target. Well-versed in overseeing marketing collateral creation over six-year career in field. Highly organized and conscientious Marketing and Sales experience with excellent communication and leadership skills. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas. MBA degree and proven expertise in marketing campaign design and implementation. High-level marketing knowledge and collaborative skills leading to optimum results. Dedicated and enthusiastic about working with dynamic creative team and offering expertise writing collateral and project documentation. Knowledgeable in Marketing Research & strategy and Integrated Marketing Communications. Offering successful career history comprising more than 6 years. Innovative and proactive Area Manager offering 5+ years of experience converting sales leads and effectively managing multiple territories. Proficient in monitoring trends and capitalizing on emerging opportunities. Expert in Pharmaceuticals & Financial product sales and Automobile Marketing promotions with excellent eye for detail and ability to exceed goals for maximum profit. Known for innovative campaigns and accurate research.

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Collaborated with team of Tata Motors- Small Commercial Vehicle(Passenger) in the development and Implementation of Marketing campaigns.
  • Documented and resolved Marketing campaign efficiency which led to sales profit
  • Supervised team of Tata Motors-SCV( Passengers) staff members.
  • Was amongst 18 candidates at national level selected for TATA SCIP III (2011)
  • Designed and implemented tracker for Marketing initiatives.
  • Was among the Top 10 AFSM’s who qualified for the Meet the CEO challenge contest (ICICI Prudential)
  • Awarded as Best FSC Health and Best FSC Banca in RnR held for Q1 2008 (ICICI Prudential)
  • Marketing collateral
  • Client Promotions
  • Marketing
  • Budgeting
  • Market Strategy
  • Strategic Planning
  • Trade shows and events
  • Online marketing strategies
  • Advertising solution development
  • Campaign management
  • Digital marketing
  • Sales expertise
  • Market Analysis
Work History
Marketing Coordinator, 07/2011 - 11/2011
Hargray Communications Reidsville, GA,
  • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Supervised marketing for product launches, including public relations tasks, direct mail pieces, trade shows, sales training and e-mail blasts.
  • Leveraged different market research strategies to investigate new products and enhance campaign planning.
  • Produced new business leads with Advertisements and Sales Promotional initiatives.
  • Developed innovative and targeted collateral to support overall branding objectives.
  • Built brand awareness and generated leads while managing internal
  • And external marketing campaigns and programs.
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
  • Authored crisp and interesting marketing copy to engage target consumers and drive sales.
  • Built new materials libraries with fresh imagery, copy and graphics to enhance marketing campaigns.
  • Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
  • Planned and coordinated attendees for trade shows at Bangalore, including logistics and shipment of materials.
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
  • Liaised with Dealers to manage and deliver marketing and communications plans.
  • Boosted brand awareness with target customer demographics with social, print and email campaigns.
  • Worked with marketing teams to create, deploy and optimize effective campaigns for TATA MOTORS.
  • Planned and carried out successful marketing events and trade show appearances as Marketing Coordinator (South)-person marketing team.
  • Coordinated resources to craft marketing plans for various projects including product launches and events.
  • Tracked and reported on marketing campaign responses.
  • Developed fresh, crisp content to diversify current promotional options.
  • Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
  • Planned and executed events and marketing programs.
  • Communicated closely with all applicable parties within company, including art department, upper management and sales team.
  • Planned events, including trade shows and vendor fairs, for clients and partners to attend.
  • Partnered cross-functionally to identify marketing opportunities to support brand objectives.
  • Planned marketing initiatives and leveraged referral network to promote business development.
  • Proofread marketing documentation to check for spelling, grammar and syntax errors.
  • Compiled product, market and customer data to forecast accurate sales and profit projections.
  • Effective Activity Planning and Implementation
  • MIS Coordination
  • Advertisement: Includes Media Advertisement, Paper Advertisement & on-air Advertisement
  • Effectiveness of Advertisement
  • Monthly Activity plan & Weekly Activity Reports
  • Efficacy of Activities
  • Cover the Trade marketing Activities across the 4 Southern States (Andhra Pradesh, Karnataka, Kerala and Tamil Nadu)
  • Dealing with Creative Agencies, Consultants, Dealers and other group employees into Sales & Marketing
  • Involved in Planning, Execution and monitoring of all the Marketing activities.
  • Post the Activity Execution get involved in “Effective Analysis” which facilitates future plan of action.
  • It gives an opportunity to develop multi functional skills by being part of the different levels of each activity.
Associate Financial Service Manager, 06/2007 - 05/2009
Lennar Corp., Bluffton, SC,
  • Improved sales processes to streamline customer acquisition and onboarding strategies.
  • Pushed revenue to new levels with more than 110% in yearly sales.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Organized promotional events and interacted with community to increase sales volume.
  • Resolved customer issues quickly and managed over 10,000 accounts to increase sales and lead generation.
  • Managed order lead time to enhance business development and maintain sustainability and customer satisfaction.
  • Drove sales conversion rates more than 100% through effective .
  • Grew retail sales volume in ICICI -MG Road Branch by 110% through strategic planning and product promotion.
  • Identified opportunities for growth within Branch customer Database and collaborated with Branch staff to reach sales goal.
  • Increased regional market share [Number]% within [Number] months.
  • Accomplished sales goals and boosted revenue by 110% through product knowledge and customer relationship management.
  • Targeted new markets and increased sales 110% through proactive sales and negotiation techniques.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Handled all customer relations issues pleasantly, enabling quick resolution and client satisfaction.
  • Monitored metrics and marketing investments to assess performance and implement continuous improvements.
  • Worked closely with underwriting team for smooth customer onboarding
  • Collected data on competitors' pricing and promotions through primary and secondary research techniques.
  • Prepared sales presentations for clients showing success and credibility of ICICI Prulife products.
  • Represented ICICI Prulife company at industry events to promote our Financial, Investment and Health products.
  • Exceeded revenue objectives of per quarter.
  • Recognized and interpreted market trends in sales for Unit Linked Insurance plans.
  • Created, updated and followed up on prospect customer.
  • Collaborated cross-functionally with branch teams to maintain consistent message and experience.
  • Increased monthly gross sales from $[Number] to $[Number] and exceeded goals for sales, revenue and profit margins.
  • Capitalized on customer up-sell opportunities resulting in increased revenues.
  • Created lists of potential customers based on regional markets and assigned sales tasks to team of branch employees.
  • Built deep relationships with Bank Management team, Bank team and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
  • Maintained up-to-date knowledge of competitor products and pricing in market served.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
  • Drove business success by maintaining and applying current knowledge of sales, promotions and policies regarding payments, exchanges and security practices.
  • Attracted new clientele and developed customer relationships by hosting product-focused events.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
  • Developed and executed sales presentations as well as both internal and external product training workshops.
  • Maintained up-to-date knowledge of Financial Investment, Tax Savings and Health Insurance and performed competitor analysis.
  • Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.
  • Led solution selling strategy initiatives to maximize sales of Health Insurance Products.
  • Held one-on-one meetings with Branch Staffs to identify selling hurdles and offered insight, including [Area of expertise] into how best to remedy such issues.
  • Closed average of [Number] sales calls each quarter.
  • Created Daily, Weekly and Monthly reports by tracking daily sales.
  • Marketed Term Insurance, Unit Linked Insurance & Health Insurance to targeted audience at trade shows and events.
  • Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs.
  • Built relationships with customers and community to establish long-term business growth.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
  • Forged and nurtured impactful relationships with customers to cultivate loyalty, and boosting customer satisfaction ratings.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
  • Hired, supervised and coached employees on sales strategies to optimize performance.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Sold products by developing relationships with network of [Type] professionals.
  • Owned all aspects of sales planning, development, and team and sales management for ICICI Branch.
  • Trained new sales representatives on sales strategies and processes to reduce process gaps.
  • As an AFSM was responsible for offering customers the right advice to plan their protection, investment, and long-term financial saving goals
  • Responsible for the Channel sales (Bancassurance) and Health Insurance sales
  • Train and manage the relationship with bank staff, support bank staff in acquiring new customers, and achieving business targets.
  • Identify and acquire new customers and achieve business targets by leads provided by the bank
  • Targeted upsell for ICICI Wealth Management customers
  • Acquiring high net worth customers and customer relationship management
    Service walk-in customers, upsell suitable products suited to their risk profile.
  • Handling the walk-in customer and creating awareness about investments and other financial products like Life insurance, Health insurance, and mutual funds
  • Promoting and cross selling banking products like Mutual Funds, IPOs, Loans, Gold, Fixed Deposits, Recurring Deposits and Credit cards
  • Providing the right advice to the customer for Financial planning & Tax planning
  • Educating customers to understand capital markets and investments as a part of performing customer risk profiling and investment analysis
  • Generating leads from the Bank and converting into prospects
  • Identifying and networking with prospective clients, generating business from the existing accounts and achieving profitability and increased sales growth
  • Providing premium banking services to the high net worth customers including HNIs and NRIs
  • Organizing and participating in direct campaigns and direct lead generation
  • Joint sales call for partnership distributions or third-party distributions channels
Area Sales Manager, 04/2004 - 10/2006
Cipla Pvt.Ltd City, STATE,
  • Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
  • Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
  • Partnered with sales team members and leveraged strong negotiation skills to close tough deals with lucrative clients.
  • Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
  • Formulated tactics and strategies to target new potential customers within prioritized markets.
  • Expanded product distribution by adding more than four new distribution points in region, including retail shops
  • Hired, mentored and motivated Marketing Executives
  • Attracted new clientele and developed customer relationships by hosting product-focused events.
  • Coordinated and conducted well-organized product presentations and demonstrations to potential customers at seminars and trade shows.
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
  • Catapulted vendor sales and surpassed goals, using forward-thinking management approaches and close monitoring of suppliers.
  • Created effective strategies to target new markets after researching and analyzing competitor behavior.
  • Applied relationship-driven strategies to lock in deal.
  • Set and achieved sales targets for Bangalore region.
  • Exceeded targets by building, directing and motivating high-performing sales team.
  • Analyzed sales data and kept up to date with market trends.
  • Held weekly meetings with Regional Managers to identify techniques to overcome sales obstacles.
  • Led targeted training programs to educate staff on product benefits and service capabilities.
  • Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
  • Conducted regular ride-alongs with sales staff to review policy and procedures and benchmark best practices.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Managed daily operations of Cipla Protec department generating $[Amount] annually.
  • Led startup of sales region while managing [Number] individuals.
  • Reported sales activity, generated sales quotations and proposals and maintained customer contact database to achieve sales objectives and quota.
  • Developed productive collaboration with clients and distributors to promote new pharma products, bringing in additional revenue.
  • Introduced new speciality product to market, helping to increase profits.
  • Developed and implemented key account strategies and programs to optimize revenue contribution and return on investment.
  • Strengthened Cipla Protec sales [Number]% with effective team leadership and staff development strategies.
  • Dealing with Doctors, Dealers and chemist to promote new products and increase sales.
  • Attending conference with the client to bridge the communication gap.
  • Providing guidelines and procedures to managers to get sales from the team allocated to me.
  • Delivering knowledge of the products to my target audience.
  • Identifying and Analyzing various sources of sales after thorough research.
  • Process documentation of the aforesaid sources.
  • Evaluation of various channels and sources, CIpla Protec was dealing with.
  • Creating a process of feedback mechanism for various channels and source .
Accelerated Certificate Program: Digital Marketing & Communications, Expected in 06/2021
University of California, Irvine - Irvine, CA
Status -
  • Continuing education in Digital Marketing & Communications
  • Majored in Marketing
MBA: Marketing, Expected in 08/2004
Alliance Business Academy - Bangalore,
Status -
  • Coursework in Marketing, Finance, Human Resource & Information Technology
  • Majored in Marketing
  • Member of All India Management Association- Centre for Management Education
  • Professional development completed in Marketing
  • Graduated with 3.07 GPA
Bachelor of Science: Biology, Expected in 08/2001
Mohan Lal Sukhadia University - Udaipur,
Status -
  • Majored in Botany, Chemistry & Zoology
  • American Marketing Association
  • University of California-Irvine
  • Digital Marketing & Communications
  • Marketing- 10 weeks
Malayalam :
Native or Bilingual:
Negotiated :
Hindi :
Native or Bilingual:
Negotiated :
English :
Full Professional:
Negotiated :
Additional Information

Organization: BIG BAZAAR

Duration - 2 Month

Key Learnings:

Interacted with customers and learnt all the effective questionnaire technique

Learnt Excel and other reporting and tracking tools

Learnt the importance of building and maintaining good relationships with customers

Learnt the various process of advertising for a Retail Industry

Trained on all the process of In-store advertising for a shopping mall

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Resume Overview

School Attended

  • University of California, Irvine
  • Alliance Business Academy
  • Mohan Lal Sukhadia University

Job Titles Held:

  • Marketing Coordinator
  • Associate Financial Service Manager
  • Area Sales Manager


  • Accelerated Certificate Program
  • MBA
  • Bachelor of Science

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