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marketing coordinator resume example with 1+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
:
Summary

Leveraging market research and analytics skills and tools to help businesses in analyzing KPIs, understanding customers' pain points in various phases of the marketing funnel, promoting products & services, establishing relations. Always eager to explore new marketing concepts and going outside my comfort zone to acquire quantifiable gains.

Skills
  • Tableau
  • Minitab
  • Market Research & Analytics
  • Market & Customer Segmentation
  • PPC, Google AdWords
  • Social Media Marketing
  • Google Analytics
  • R Studios
  • MS Excel, MS Word & MS PowerPoint
  • Facebook Ads, LinkedIn Ads, Twitter Ads
  • SproutSocial,Hootsuite
  • Hubspot
  • SEO
  • Google Tag Manager
Education and Training
Rochester Institute of Technology Rochester, NY, Expected in 05/2021 Bachelors of Science : Business Administration: Marketing - GPA :

GPA: 3.83

  • Major in Marketing
  • Minor in Advertising & PR, Business Management, Management Informations Systems (MIS).
  • Dean's List 2017-2020
Certifications
  • Microsoft Ads
  • Demandbase ABM: Advanced & Foundation Certification
  • Google Analytics Individual Qualifications
  • Google Search Ads 360
  • Google Search Ads
  • Hubspot Social Media Marketing
  • Hubspot Inbound Marketing
  • Hubspot Email Marketing
  • Hootsuite Social Marketing
  • Hootsuite Platform
  • Leadership Foundational Certification RIT Saunders College of Business
Experience
Purdue University - Graduate Research Assistant
Mount Vernon, IN, 09/2021 - Current
  • Helping Professor with teaching activities
  • Assisting in conducting research, looking for references
  • Assisting in making reports using MS Excel & Tableau
Cdk Global - Market Research Intern
Baltimore, MD, 01/2021 - 05/2021
  • Market analysis within Rail, E-Bus, and Trucks segments
  • Analysis of the market, competitors, customers, and their interactions.
  • Identify business opportunities in targeted segments.
  • Analyze all Transit Authorities and Class 1,2&3 Railroads financial reports, business documents, and market research in general. Map the available money at each customer, related to projects and potential for ABB.
  • Assess "State of Good Repair" funding within the relevant customer environments.
Chanel - Marketing Intern
Berlin, NH, 06/2020 - 08/2020
  • Used tools for market analytics like Google Analytics, Google Ads, and conducting research to create audience segments for re-marketing campaigns both search and display ads in Google Ads and paid social campaigns for Facebook, LinkedIn & Twitter.
  • Conducting a multi-channel collateral audit report in zift & confluence.
  • Analyzing and reporting performance of campaigns paid & organic in Google analytics for various solutions like electronic prior authorization, HTV(health-tech vendors), PBMs, Real-time prescription benefit, enhanced prescribing, Exchange.
  • Assisting in SEO works and rebuilding pages within confluence for the product marketing department. Keyword optimization and A/B testing of ads with customized landing pages for higher conversions. Rebuilding confluence page for departmental use.
Hargray Communications - Marketing Coordinator
Warner Robins, GA, 01/2020 - 05/2020

Supporting social media promotions for RIT Dining Services, RIT Arenas, and RIT Global Village. Creating, implementing, and managing various social and marketing campaigns. Curating and creating content over social media platforms like (Instagram Twitter & Facebook). Brainstorming and creating social media campaign plan briefs. Performing social media audits for new communication strategies and drafting new tactics for achieving higher performance within platforms. Managing Google listings. Communicating KPIs with senior managers and supervisors. Working towards educating best practices in paid, organic social marketing, social media analytics, and how to use software like Google Analytics, Ad managers for LinekdIn, Facebook, Instagram and Twitter.

Rochester Institute Of Technology - RIT 365 Peer Facilitator
City, STATE, 04/2020 - 10/2020

Co-facilitate a dialogue process through a Plan-Do-Reflect cycle for 14 class meeting weeks. Attend, participate, and co-facilitate intentional bonding activities during Saturday of RIT Orientation. Provide one-on-one 30-minute coaching sessions. Timely completion of administrative duties including completing coaching appointment notes, grading, early alert reporting, and other administrative communications.

Projects
  • Marketing plan for Xbox adaptive controller; a case study on Tesla international expansion in Germany & Netherlands; Advertising plan for Swiss Burger& Radio social.
  • Foodlink Social media plan: Designed a semester-long social media marketing plan for the local food bank, Foodlink. Developed a content calendar for social media content over various platforms like Twitter, Facebook, Instagram, and youtube.
  • Consumer Behavior study on RIT SIS: conducting primary research and surveys on RIT SIS usage patterns of students, faculties, and advisors and coming up with various consumer experience-enhancing ways.
  • Lamar Billboard pitch: Designing marketing plan for Lamar using traditional mediums like TV, Newspaper, and billboard.
  • Sunnking Promotion Plan- Developed promotional plan for social media platforms and posters for creating brand awareness for theB2B& B2C recycling business.
  • Durgin Family Farm: Developing a full business plan for local blueberry producer Durgin Farm at Henrietta.
  • Campaign Plan Seneca Park Zoo- Developing campaign plans for the Rochester based Seneca park zoo with additional social media planning and awareness strategies for various events of the zoo.
  • Cross Border Investment analysis- Conducting secondary research to scout investment opportunities for electric car manufacturers in European countries and investment risk analysis in Japan.
  • RIT Momentum II Project by Center for Leadership & Civic Engagement- This semester-long program is offered in collaboration with RIT Sustainability and introduces students to the Sustainable Development Goals (SDGs) - a collection of 17 global goals set by the United Nations.
  • Creative Plan- Full-scale marketing-campaign proposal and usually consists of a creative concept(s) (e.g., theme; look and feel), message strategies and tactics, message sketches, and/or mock-up messages.

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Resume Overview

School Attended

  • Rochester Institute of Technology

Job Titles Held:

  • Graduate Research Assistant
  • Market Research Intern
  • Marketing Intern
  • Marketing Coordinator
  • RIT 365 Peer Facilitator

Degrees

  • Bachelors of Science

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