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Marketing Communications Specialist Resume Example

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MARKETING COMMUNICATIONS SPECIALIST
Professional Summary
Tech-savvy, creative, organized, detail obsessed, self-starter with a passion for social and eCommerce development and sales. Planning to set records within Mohawk Industries with my extensive product knowledge and high energy, with a fast moving, and innovative approach to life and my career. Able to juggle multiple project yet stay clam under pressure. Proficient in public speaking and comfortable presenting to top executive teams. Enthusiastic, entrepreneurial, a problem solver, a go-getter and above all, a team player. Extensive experience working with technical, product management and design teams. Experience working with a cross functional team to product top results.
Skills
  • Social media engagement
  • Creative and innovative
  • Digital marketing
  • Social commerce
  • Social media expert
  • Thought leadership content development
  • Special events planning
  • E-mail and direct mail marketing campaigns
Work History
Marketing Communications Specialist07/2011 to Current
Mohawk Home eCommerce – Sugar Valley, GA
  • Worked from ground zero with small team to develop and implement new e-commerece division for Mohawk Home.
  • Create and implement Social Media strategies for Mohawk Home brand and manage all Social Media outlets, which include Facebook, Twitter, Instagram, Pinterest, Houzz, HomeTalk and YouTube.
  • Contribute and worked to implement www.MohawkHomescapes.com, a lifestyle blog powered by Mohawk Home.
  • Pioneer and master user of HubSpot for Mohawk Home, an inbound marketing software, and Curalate, social insight software for Pinterest and Instagram.
  • Manage database for Mohawk Home products featured on MohawkHome.com.
  • Manage Mohawk Home's Blogger Promotion Program.
  • Manage and coordinate all of Mohawk Home's consumer calls and claims.
  • Travel to major rug markets to provide assistance to sales team and provide support for Karastan Rug marketing brick and mortar stores as well as .com outlets.
  • Directed and coordinated marketing activities and policies to promote products and services.
  • Coordinated and participated in promotional activities and trade shows.
  • Collaborated with developers, advertisers and production managers to market products and services.
Marketing Coordinator03/2006 to 07/2011
Karastan Marketing, a division of Mohawk Industries – Dalton, GA
  • Coordinate trade show activities for Marketing Department.
  • Assist in the development of marketing programs designed to research sale and profit objectives.
  • Network with other departments such as Building of Materials and Product Development to get new products launched.
  • Work with numerous outside vendors for print jobs on photography, brochures, sample boards and sample folders.
  • Work with photography studios, designers, and installers to get products photographed.
  • Help maintain and development different websites and databases.
  • Follow through, expedite, and finish projects started by the Director of Karastan Marketing.
  • Manage Digital Asset Management Library through program - ClearStory.
  • Manage and coordinate Karastan Certified Installer Program.
  • Manage Karastan logo merchandise online store and budgets.
  • Manage and coordinate all product photography for Karastan.com website.
  • Analyzed business developments and monitored market trends.
  • Coordinated art and graphics creation for effective merchandising.
  • Identified value propositions and key messages for all of the company's marketing campaigns.
  • Preserved brand integrity by monitoring the consistency and quality of marketing content.
Customer Service01/2001 to 01/2005
Mohawk Residential – Calhoun, GA
  • Answer phones and address calls properly for Marketing Services Department.
  • Maintain, post new information, and administer passwords for dealer website www.mohawk-today.com using Vignette version 7.
  • Administrative duties for Vice President of Marketing Services.
  • Assist with selling and maintaining Consumer Finance Program.
  • Create multiple reports by accessing DI WebDiver.
  • Responsible for payment of invoices and coordinating meetings as needed.
Certified Customer Service RepresentativeMohawk Residential – Calhoun, GA
  • Assist customers with placing orders and verify order status using AS/400 system.
  • Address customer complaints and direct calls appropriately.
  • Special projects for Management (compiling data and charts using AS400 and Excel).
  • Backup for Employee Sales - Order for Mohawk Team Members, clear pricing, address payment, and handle claims when necessary.
  • Backup for Replacement Specialist - Handle 2nd and/or 3rd replacement orders for carpet or hard surface; work with Quality control, lab testing, and with warehouses for color match.
  • Selected (through high performance) to attend several Mohawk Color Center Conventions in various locations throughout the US (entered orders into the AS400 on sight).
Education
Bachelor of Science: Business Administration: Business Management2011Bryan College- Dayton, TN
    Business Administration: Business Management
  • Business, Marketing and Advertising coursework
Associate of Applied Science: BusinessDalton State College- Dalton, GABusiness
Diploma: Business Office TechnologyCoosa Valley Tech- Calhoun, GABusiness Office Technology 
Skills
Administrative, AS/400, AS400, Asset Management, Backup, brochures, budgets, charts, Color, com, databases, database, Product Development, Finance, logo, Director, marketing, Materials, meetings, Excel, Power point, Word, Network, photography, pricing, profit, Promotion, purchasing, Quality control, research, selling, Sales, Answer phones, Vignette, website, websites, workshops
Additional Information
  • Awards: Above and Beyond Award presented by VP of Marketing (Mohawk Marketing) Citizenship Award for Outstand Work Ethics (Coosa Valley Technical College) Most Improved Customer Service Agent (Mohawk) Outstanding Vocational Student in Business Procedures (GCHS) Positive Person Award (Gordon Central High School) Positive Person Award (Gordon Central High School
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Resume Overview

Companies Worked For:

  • Mohawk Home eCommerce
  • Karastan Marketing, a division of Mohawk Industries
  • Mohawk Residential

School Attended

  • Bryan College
  • Dalton State College
  • Coosa Valley Tech

Job Titles Held:

  • Marketing Communications Specialist
  • Marketing Coordinator
  • Customer Service
  • Certified Customer Service Representative

Degrees

  • Bachelor of Science : Business Administration: Business Management 2011
    Associate of Applied Science : Business
    Diploma : Business Office Technology

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