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Marketing and Social Media DIRECTOR Resume Example

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MARKETING AND SOCIAL MEDIA DIRECTOR
Summary

Diversity & Inclusion professional, with more than ten years of experience in: diversity project management, human relations and diversity recruitment with a proven track record in managing and delivering multiple projects on time and within budget. Demonstrated diversity communications, analytic management skills and collaboration on the overall fulfillment of departmental and company goals and guidelines.

Highlights
  • Plan and attend numerous expos, formal events and awards ceremonies.
  • Encourage Supplier Diversity value and market internally and externally.
  • Assist in decision making and deployment of marketing strategies.
  • Serve as a general liaison between the supplier diversity community and SRP.
  • Develop and nurture relationships with external diversity/diverse supplier advocacy groups.
  • Explain the onboarding process to diverse suppliers and how to do business with SRP.
Accomplishments

DIVERSITY & INCLUSION: Lead the D&I efforts for a network of eighty-six affiliate organizations across the United States and Canada including: development and implementation of virtual and in-person training, creating resources, leading national D&I internal committee.


LEADERSHIP DEVELOPMENT: Provide internal consulting and thought leadership through virtual and in-person sessions for affiliate network Board, executives, program staff, fund development staff, volunteers and interns.

  • Leverage virtual and in-person opportunities to effectively promote the organization's mission, vision, values, and strategic plan including a commitment to diversity and leadership development through frequent presentations to large groups at the affiliate level, other stakeholders, and through contributions to organization-wide values committee and D&I committee.
Experience
01/2014 to 08/2015
Marketing and Social Media DIRECTOR Arocha Hair Restoration - Los Angeles, TX
  • Develop, inspire, engage potential and current patients by writing new blog post, manage paid search campaigns including keyword generation, ad copy testing, bid management, landing page optimization, budget management, PPC and SEM.
  • Manage all social media sites (Face book, Twitter, Linked-in, Vimeo, YouTube, and Photo Bucket, and forums). Proactively promote and respond to conversations on social media platforms, blogs and chat rooms.
  • Created and manage a CRM database system for 5,000 patient records and files.
  • Create marketing and PR incentives, press releases and sweepstakes to drive social media awareness.
  • Edit and produce video and photography for company websites.
  • Manage marketing budget by keeping record of invoices, track monthly expenses, and reconcile charges.
01/2001 to 08/2015
Diversity and Inclusion Consultant Gates MilBill and Melinda Gates Scholars Foundation - Los Angeles, CA
  • Chair & supervise organization-wide Latina initiative team, as well as a diverse internal/external Advisory Council of sixteen prominent leaders representing various sectors across the United States.
  • ORGANIZATIONAL TOOLS: Create organizational tools focused on diversity and inclusion, leadership development, organizational change, etc.
  • by documenting best practices and identifying resources on topics such as: cultural awareness and sensitivity, implementing diversity initiatives, leadership development, organizational culture and development, talent recruitment and management.
  • RELATIONSHIPS: Cultivate & manage relationships with Board Members, executive leaders, funders, consultants and various constituencies including: established local and national organizations relating to diversity and inclusion, executive leadership, and organizational change.
  • BUDGET: Serve as grant administrator for multi-year national grant with pass through to affiliate pilot Serve as a subject matter expert in developing diversity and inclusion strategies, solutions in recruiting, performance evaluation, professional development and awards management.
  • Lead the development of a $200K diversity and inclusion analytical tool to be sold to other non-profit organizations.
  • Lead the creation of marketing material, methodologies, toolkits, and other intellectual property in support of business development efforts for diversity and inclusion engagements.
  • Serve as a liaison with other internal and external diversity councils, committees, and organizations regarding various D&I strategies.
  • Orchestrate the formation of Lesbian, Gay, Bisexual and Transgender (LGBT) globally and managed the operations and strategies of business resource groups in the US.
  • Develop and implement national program management office (PMOs) structures for business resource groups to include: women, Hispanic, African American, Asian, Disabilities, and Native American.
  • Advise in areas of diversity recruitment, retention, train in and professional development, professional relations and community diversity.
  • Serve as a coordinator and member of the LGBT leadership committee.
01/2012 to 12/2014
Sales and Marketing Manager RJ Reynolds - Houston, TX
  • Ranked # 4 of 525 in market share growth.
  • Managed a $22M+ portfolio of accounts and led all forecasting, market analytics and sales team training/development programs.
  • Identified and secured market opportunities, which promoted expansion, increased company's sales revenues from $1.4 - $1.7 Million in one year.
  • Evaluated the financial aspects of products development, such as budgets, expenditures, and ROI and P&L projections.
  • Increased gross sales by 21% annually over tenure.
06/2010 to 12/2012
Marketing Manager Verizon - Pittsburgh, PA
  • Served as Project Manager for all FIOS marketing campaigns and managed campaigns development process from start to finish.
  • Achievement Award 2011 - over $1.4 million in new revenue.
  • Quadrupled revenues for accounts, catapulting regional sales from $34M in 2009 to $174M in 2011.
  • Managed a $7.6 million dollar budget that allowed the company to implement a major marketing plan focused on product placement with the NFL.
  • Resulting in achieving 100% of quota in first year and exceeded targets in the first three months of 2011 by up to 300%.
  • Manage and lead development of several large and complex projects from special events to films openings, music videos, photo shoots and commercials.
Education
2015
Certificate In Digital Marketing management from Harvard School of Business Management: Human Resource Management and Internet Marketing New York University - New York, New York Human Resource Management and Internet Marketing
2004
Bachelor of Journalsim and Communication (BA): Social Science and Humanities Point Park University - Pittsburgh Social Science and Humanities
2002
Broadcast and Digital Media Resume: Charela Lee 3|Page (continued)
Additional Information

AWARDS


Pittsburgh 50 Finest 2007 Given by the Cystic Fibrosis Foundation for outstanding entrepreneurship Person of the Year -Whirl Magazine Pittsburgh (Luxury Lifestyle Publication)


Bill and Melinda Gates Scholarship 1998-2004 1 out of 100 chosen out of 64, 000 to receive full scholarship for completion of BA and MA


Outstanding Young Women in America Award 2003 1 out of 75 given this award by Oprah Winfrey for Academic Excellence


President NYU Graduate Student Body 2002-2003 Elected out of 25 candidates.


Managed meetings, acted as spokesperson, raised monetary support and oversaw events for over 400 graduate college students Pittsburgh


Radio and Television Scholarship 1999 Selected by college dean to receive this award for completion of BA

Skills

Photo, ad copy, book, Broadcast, budget management, BUDGET, budgets, business development, Business Management, Council, CRM, database, Economics, Edit, special events, financial, forecasting, Government, Harvard, intellectual property, Leadership, leadership development, Managing, marketing plan, marketing, market, Marketing management, marketing material, office, optimization, ORGANIZATIONAL, Page, photography, Policies, press releases, PR, profit, program management, recruiting, recruitment, sales, social media platforms, produce video, websites



Representation, LGBT Issues, Managing Diversity, Workforce, Policies and Regulations, Accessibility and Accommodation, Leadership, Customization, Global Commerce Refugees, Social Citizenship, Communal Identity, Social Cohesion, Politics, Economics, Government Policy, Human Rights, Community Development, Defining Identity, Inclusion and Exclusion, Culture and Media, Intercultural Relations, Social Justice, Tolerance, Multiculturalism, Globalization

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Resume Overview

Companies Worked For:

  • Arocha Hair Restoration
  • Gates MilBill and Melinda Gates Scholars Foundation
  • RJ Reynolds
  • Verizon

School Attended

  • New York University
  • Point Park University

Job Titles Held:

  • Marketing and Social Media DIRECTOR
  • Diversity and Inclusion Consultant
  • Sales and Marketing Manager
  • Marketing Manager

Degrees

  • Certificate In Digital Marketing management from Harvard School of Business Management : Human Resource Management and Internet Marketing
    Bachelor of Journalsim and Communication (BA) : Social Science and Humanities
    Broadcast and Digital Media Resume: Charela Lee 3|Page (continued)

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