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Marketing and Social Media Coordinator Resume Example

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MARKETING AND SOCIAL MEDIA COORDINATOR
  • http://www.linkedin.com/in/ellabuitrago
  • http://www.instagram.com/ellapattocci
Professional Summary

Internet Marketing Specialist dedicated to driving customer satisfaction and product visibility through highly-targeted online and offline marketing strategies. With passion for achievement, experience in social media, content development and Internet marketing strategies. Team oriented, constantly looking for knowledge, and engaged to bring value to any business environment.Knowledge in information technologies as well as in social media topics. Capable of coordinating, creating and delivering content in a variety of media formats (screen, text, print, graphics) to a variety of devices (desktop mobile) for a variety of audiences. Experience in product photography, focused on improving user experience and achieving company goals.

Interests
Writing, Design, Photography, World Travel, Food, Rowing and Go Kart racing
Skills
  • SEO coding and strategy
  • Website and portal monitoring
  • Product Photography
  • Image edition
  • Internet marketing (Organic and Paid)
  • Web content development
  • Blog monitoring a content creation
  • Digital marketing
  • Knowledge in technologies like PHP, AJAX, XML, XHTML, CSS, RSS, XHTMI
  • Excellent interpersonal skills
  • Knowledge of marketing mail platforms
  • Strong graphic and visual sense
  • Social media engagement
Languages
Fluent in Spanish, English
Work History
January 2014-CurrentMarketing and Social Media Coordinator | Good Dog Labs, Inc | Waltham, MA
  • Directed and coordinated marketing activities and policies to promote products and services.
  • Created, reviewed and edited blog posts to guarantee high content quality.
  • Produce articles, photography, writing and editing.
  • Research and develop stories and content that reflect the unique aspects and value of the site.
  • Design and implement targeted social media marketing campaigns.
  • Implement email strategies, including segmentation strategies, welcome email auto responders and specialized campaigns.
  • Perform site design, development, and Wordpress Administration.
  • Directed a successful SEO and link-building campaign to increase the website\'s credibility and drive traffic.
  • Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics.
January 2011-CurrentSEO, Web Analyst, Content Management and Internet Marketing | One Cake a Day | Waltham, MA
  • Directed and coordinated marketing activities and policies to promote products and services.
  • Creation, review and edited blog posts to guarantee high content quality.
  • Produced articles, photography, writing and editing for multiple national and intentional publications.
  • Research and develop stories and content that reflect the unique aspects and value of the site.
  • Design and implementation of targeted social media marketing campaigns.
  • Implementation of email strategies.
  • Wordpress Administration.
  • Coordinated and participated in promotional activities and trade shows.
  • Coordinated art and graphics creation for effective merchandizing.?
  • Preserved brand integrity by monitoring the consistency and quality of marketing content.?
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.
December 2012-December 2014Invited Blogger for Wilton Blog | Wilton Industries | Woodridge, IL
  • In charge of writing, and general production of original ideas.
December 2010-December 2012Assistant designer (Decorators Room) | Cake Decorator Wilton Industries | Woodridge, IL
  • Participated in the creation of 5 publications as a decorator and collaborated with the head designer to implement artistic vision.
  • Development of decorating techniques and instruction writing.
  • Preserved the branding standards of assigned accounts.
  • Fostered a highly communicative, collaborative team culture on all visual product projects.
  • Developed artistic visual products while working within defined technical constraints.
  • Developed art and design concepts.
  • Contributed to the creative process through original ideas and inspiration.
  • Anticipated design issues and proved to be proactive in developing effective solutions.
September 2010-September 2012SEO, Web Analyst | Siegel\'sCottonwood Farms | Lockport, IL
  • Working with sites like www.ourpumpkinfarm.com, www.statesville.org, www.ourcornmaze.com in search engine visibility strategy, social media strategy, web development (Joomla), graphic design, competition analysis, link building, review research and spam analysis.
  • Implementation, updates and maintenance of 3 new company web sites based in Joomla.
  • Provided base level IT support to non-technical personnel within the business.
  • Improved website ranking to first place in organic search engine result based on key words.
  • Design and implementation of an integrated social media strategy.
  • Directed a successful SEO and link-building campaign to increase the website\'s credibility and drive traffic.
  • Targeted both offline and online consumers by designing a comprehensive marketing strategy.
  • Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes.
  • Reviewed and edited blog posts to guarantee high content quality.
January 2007-January 2008Quality RaterWorkforceLogic (Google, INC) | California
  • Quality assurance for Google search engine.
  • Search context quality rating, image, video, Search listing, Blogs, snippets.
  • Query, and page analysis, spam detection and categorization.
January 2005-January 2006Technical Consultant | Softweb Asesores | Bogota, ColombiaIn charge of pre-sale, post-sale technical support, administration of security news and bulletins, and definition and maintenance of technical processes.
Education
May 2013Master of Arts: Information Technology (Information Management)Harvard University, Cambridge, MA
Bachelor of Science: Computer Systems EngineeringDistrital University Francisco José de CaldasBogotáComputer Systems Engineering
Additional Information
  • Participated in Photography for Multiple publications with Wilton Brands
  • Featured Publications with Specialized Magazines like Cake Central Magazine, Cookie Connection, ICES Magazine, SatinIce, BuzzFeed. "Boston in Winter" Picture Featured on NBC Nightly News on February 11, 2016.
  • Hobbies Photography, Rowing, (member of Community Rowing Club, Boston, MA), Go Kart Racing (Colombia).
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Resume Overview

Companies Worked For:

  • Good Dog Labs, Inc
  • One Cake a Day
  • Wilton Industries
  • Cake Decorator Wilton Industries
  • Siegel\'sCottonwood Farms
  • WorkforceLogic (Google, INC)
  • Softweb Asesores

School Attended

  • Harvard University
  • Distrital University Francisco José de Caldas

Job Titles Held:

  • Marketing and Social Media Coordinator
  • SEO, Web Analyst, Content Management and Internet Marketing
  • Invited Blogger for Wilton Blog
  • Assistant designer (Decorators Room)
  • SEO, Web Analyst
  • Quality Rater
  • Technical Consultant

Degrees

  • Master of Arts : Information Technology (Information Management)
    Bachelor of Science : Computer Systems Engineering

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