Marketing and Sales Specialist06/2014 to 04/2015Company NameCity, State● Executed a social media strategy that increased awareness, generated leads and grew audience size while supporting marketing campaigns and encouraged company wide thought leadership. ● Lead the development of new collateral, display signage, premiums, social promotions and all other related logistics for 15-20 events annually to increase booth traffic, achieve brand awareness and win sales leads. ● Aided in campaign creation and implementation, including conceptualizing ideas to pinpoint client objectives and drive messaging, promote new product launches, increase employee engagement and drive on-going product support. ● Designed marketing materials, including video creation, to encourage brand awareness, company growth and market engagement. ● Developed and implemented broad-reaching marketing communications through social media, video, online advertising, webinars and product and service specific collateral. ● Accountability for managing messaging for assigned product and service lines and participation in the planning, management and execution of all marketing campaigns. ● Developed material for and assisted in the organization and execution of all events the company attended with the goal of encouraging booth traffic, raising brand awareness and cultivating sales leads.
Digital Marketing Specialist05/2013 to 08/2013Company NameCity, State● Researched, developed and presented comprehensive social media strategy plan encompassing the use and implementation of digital media channels for RedPort Internationals domestic and international clients. ○ Digital channels included facebook, twitter, LinkedIn, Google+, Instagram and Tumblr.
Digital Marketing Specialist12/2012 to CurrentCompany NameCity, State● Manage social marketing programs supporting VIP Partnership television and movie clients across multiple digital media channels including twitter, facebook, Instagram, Pinterest, LinkedIn and Tumblr. ● Lead strategic planning to build brand awareness and generate customer engagement and retention. ● Supported targeted promotions through content development and campaign tracking and reporting.
Sales and Digital Marketing Intern05/2012 to 07/2012Company NameCity, State● Attended and participated in needs analysis meetings, proposal meetings and deal closing meetings. ● Researched potential sales opportunities to drive business growth and assembled sales presentations highlighting NBC's advertising packages specifically tailored to client needs. ● Participated in business meetings by supporting the sales pitch and presenting my own marketing proposals for their company. ● Researched the internal marketing and sales structures and marketing strategy of target companies. ● Helped organize and run the LiveNation Superfan Summer Concert series including promotional website content, metric monitoring, and winner selection. ● Responsible for Olympic event planning and merchandising resulting in well attended events and satisfied clients.
Server & Hostess05/2011 to 08/2011Company NameCity, StateFocused on customer experience and satisfaction, integration with chef and kitchen staff, as well as meeting operational goals and metrics. Utilized Spanish language skills to effectively communicate with the chef and kitchen staff, memorize the menu and translate for customers. Awarded full-time position by meeting all operational, revenue and customer experience goals.
Office Director05/2010 to 08/2010Company NameCity, StateProvided support to the sales and marketing teams including website monitoring and support, order tracking, proofing of marketing and sales materials and trade show planning. Also, provided support for Spanish speaking customers.
Spanish/ Political ScienceUniversity of WisconsinCity, State, USUniversity of Wisconsin - Madison Madison, Wisconsin Major: Spanish/ Political Science Graduation Date: May 2014
College Preparatory: Buenos Aires, ArgentinaSt. Francis College Preparatory High SchoolCity, State, US● Study abroad in Buenos Aires, Argentina- July- December 2012 ● Member of the Alpha Phi Sorority. St. Francis College Preparatory High School Wheaton, Illinois GPA: 4.3/4.0
Spanish National Honors Society
Focused on customer experience and satisfaction, integration with chef and kitchen staff, as well as meeting operational goals and metrics. Utilized Spanish language skills to effectively communicate with the chef and kitchen staff, memorize the menu and translate for customers. Awarded full-time position by meeting all operational, revenue and customer experience goals
Major: Spanish/ Political Science
Heartland Alliance Citizenship Interview and Examination Preparation Aid
Researched potential sales opportunities to drive business growth and assembled sales presentations highlighting NBC's advertising packages specifically tailored to client needs Developed and implemented broad-reaching marketing communications through social media, video, online advertising, webinars and product and service specific collateral
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University of Wisconsin
St. Francis College Preparatory High School
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Marketing and Sales Specialist
Digital Marketing Specialist
Sales and Digital Marketing Intern
Server & Hostess
Spanish/ Political Science College Preparatory : Buenos Aires, Argentina
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