marketing analyst and sales coordinator resume example with 5 years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105(555) 432-1000, resumesample@example.com
Summary
I'm seeking consistent success, challenges and an exciting opportunity to learn from management and mentors. I have continued a successful marketing and sales executive career. Customer service specialist, SaaS, CRM, CTR, ICP, PPC, demand generation and project management veteran seeks a challenging, rewarding, diverse and successful company.
Skills
Adobe Creative Cloud, Microsoft Suite Salesforce and multiple CRM's.
Excellent utilization of Demand Generation, Email Campaign, Social Media platforms to maximize growth.
Adobe, Sales
Ads, Social Media platforms
Advertising, Strategic
Articulate, Telemarketing
Automate
Automation
Bookkeeping
Budgeting
Business intelligence
Business processes
Cold calling
Content
Continuous improvement
Contracts
CRM
Client
Clients
Customer service
Email
Features
Finance
Financing
Financial
Forms
Inside sales
Leadership
Managing
Marketing
Materials
Media buying
Microsoft Suite
Networks
Newsletters
Optimization
Presentations
Proposals
Quality
Real Estate
Experience
03/2016 to 12/2018Marketing Analyst and Sales CoordinatorRegal Cinemas Corporation | Asheville, NC,
Proficient in SalesForce, utilized in the forms below:.
Centralize customer information.
Automate marketing interactions.
Provide business intelligence.
Facilitate communications.
Track sales opportunities in different territories.
CRM.
SaaS.
Supporting and learning about the execution of marketing acquisition and retention campaigns.
Collaborate for media buying acquisition/user funnel analysis and optimization.
Develop creative and innovative solutions for customer acquisition.
Participate in paid acquisition marketing efforts to archive volume, quality and ROI acquisition goals on Google Ads, Facebook, etc.
Explore new acquisition marketing channels.
Identify A/B testing opportunities to maximize acquisition efforts and return.
Generate performance reports.
Marketing automation.
Contribute to creating marketing content.
Help build orginazations social media channels and community.
Exercise responsive customer service to effectively convert customer problems into sales opportunities.
Utilize marketing analytics measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI).
Online/ Digital Marketing - Coordinating and maintaining marketing efforts (Social Media, Content sources, PPC, Email Marketing,).
Performed primary tasks related to bookkeeping, budgeting, marketing and advertising.
Maintain an active pipeline of forecasted opportunities to meet monthly, quarterly and annual quota objectives.
Outside efforts utilized inside sales/telemarketing, outsourced lead generation, and email marketing.
Marketing Automation through primarily Pardot Constant Contact, and DropBox.
Demand Generation marketing targeting each specific client base, based on each and every financial service product we provided.
Initiate events for our business relationships and direct clients.
Mixers, Educational forums, holiday centric events, Trade show booths etc...
Developed and implemented process improvements resulting in 200% increase in productivity.
Developed and maintained quality rapport with high-profile accounts.
Analyzed marketing information and translated it into strategic plans for store operations.
Conducted trend evaluation and forecasting.
Verified adherence to marketing campaign strategy to align with corporate goals.
12/2014 to 04/2016Marketing and Sales CoordinatorProspect Mortgage | City, STATE,
Manage relationships with some of the largest, most sophisticated and strategic financial institutions.
Be responsible for expanding customer relationships; working collaboratively with Sales, identify opportunities for increased adoption of mortgage products and close additional revenue (expansion/up-sell/cross-sell) from strategic customers.
Work closely with Sales to successfully renew client contracts.
Be a leader and subject matter expert across Customer Success to continuously upskill the organization's talent base.
Actively participate in cross-organization continuous improvement initiatives to continue to transform Customer Success.
Deliver/facilitate formal training sessions for more junior members of the sales team.
Collaborate effectively with Sales and Customer Success leads to enable the highest levels of customer service and satisfaction.
Help lead Associate CSMs and Customer Program Managers to successfully serve our customers.
Provide thoughtful customer-driven product feedback to customer success leadership and product leadership.
Build trusted relationships with key stakeholders within customer organizations (agencies, advertisers, publishers and/or networks) to understand their strategic goals.
Partner closely with customers to clearly articulate and communicate customer desired business objectives and outcomes to IAS stakeholders.
Develop executable success plans and work with Sales Executives to craft and continuously update strategic account plans.
Use in-depth knowledge of customer industry and/or business processes, deep knowledge of the product being sold and technical expertise to drive and increase adoption and utilization of financial products.
Demonstrate product features beyond central functionality to help the customer achieve specific business results and maximum value from the product(s).
Develop new materials - presentations, roll-out plans, and proposals - to facilitate customer engagement.
Overseen marketing for product launches, including public relations, direct mail pieces, trade shows, sales training and e-mail campaign.
Maximized branding initiatives by preparing marketing packages and advertising collateral to secure prospects and increase sales.
10/2013 to 11/2014Loan Originator/ Marketing CoordinatorFIRST CALIFORNIA MORTGAGE | City, STATE,
Build direct relationships with Real Estate agents and penetrate the umbrella of sister branches and affiliated relationships.
Create awareness in local communities of financial mortgage opportunities.
Create informed and current financing related content, materials, playbooks, communications, social media, and newsletters to inform cliental and activate partners of current opportunities and general information.
Measure, analyze, and report on originating pipeline, utilizing training activities to understand contribution to pipeline health, and to evaluate marketing effectiveness/return on investment.
Work with various groups within (Product, Marketing, and Finance) to provide customer feedback and drive revenue opportunities in the region.
Articulating and document potential targets, and regional properties to real estate agents.
Cold calling, email marketing, social media and client relationship specialist.
Proficient in Marketing Automation.
Applying SalesForce across marketing and our sales force and within our sphere of influence.
Constant Contact CRM, Originate new Mortgage Financing.
Build direct relationships with Real Estate agents and penetrate the umbrella of sister branches and affiliated relationships.
Create awareness in local communities of financial mortgage opportunities.
Create informed and current financing related content, materials, playbooks, communications, social media, and newsletters to inform cliental and activate partners of current opportunities and general information.
Measure, analyze, and report on originating pipeline, utilizing training activities to understand contribution to.
Work with various groups within (Product, Marketing, and Finance) to provide customer feedback and drive revenue opportunities in the region.
Articulating and document potential targets, and regional properties to real estate agents.
Cold calling, email marketing, social media and client relationship specialist.
Proficient in Marketing Automation.
Applying SalesForce across marketing and our sales force and within our sphere of influence.
Constant Contact CRM.
Education and Training
Expected in to to Bachelor of Science Degree | Business Administration, MarketingUniversity of San Francisco, , GPA:
Activities and Honors
Member, University of San Francisco International Business Association
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