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Marketing & Advertising Coordinator Resume Example

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MARKETING & ADVERTISING COORDINATOR
Professional Summary

Experienced Marketing Professional offering expertise in advertising and departmental coordination. Demonstrated history of working with sales teams to achieve success in running marketing campaigns. Proficient in market analysis and strategic development.

Innovative and hardworking Marketing Consultant with 8 years of experience in the Recruiting and Retention industry. Offering expert insights into creating promotional strategies that capture emerging market trends. Highly proficient in SEO practices and knowledgeable in digital marketing and new media.

Creative Marketing Coordinator adept at creating marketing collateral for trade shows, sales meetings and senior management. Adept at seamlessly managing all aspects of marketing communications, including direct marketing, publications, events management and audio-visual production.

Seasoned Recruiter with 15 years with the Maryland Army National Guard.

Highly accomplished in public speaking, public relations and business partnership development.

Results-oriented marketing professional bringing more than 8 years of wide-ranging experience executing measurable marketing campaigns for the District of Columbia Army National Guard. Successful in driving membership, traffic and revenue.

Seasoned Marketing Coordinator with 8 years' success in creating on-brand marketing content for existing and new social media platforms. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Proficient in social media monitoring and management tools. Ready to take next step in challenging RSP Coordinator role.

Skills
  • Campaign development
  • Employee training
  • Branding
  • Campaign management
  • Customer demographics
  • Strategic planning
  • Communications management
  • Market analysis
Work History
Marketing & Advertising Coordinator, 04/2006 to 12/2014
District Of Columbia Army National Guard – Washington, DC
  • Tracked key metrics and developed spreadsheets and data models.
  • Developed campaigns and specific marketing strategies for clients.
  • Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
  • Determined optimal variation of, and resource allocation to media outlets by analyzing consumer data to meet company's advertising goals.
  • Coordinated with social media, public relations and other teams to execute product introductions.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Collaborated with product development team to effectively modernize and update promotions.
  • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
  • Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts.
  • Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules to ensure success.
  • Wrote engaging and successful marketing, advertising and website copy.
Furniture Repair Technician, 11/2003 to 04/2006
Value City Furniture – Waldorf, MD
  • Protected final finishes by applying lacquers and other sealants.
  • Produced smooth finishes by removing imperfections before and after applying coats.
  • Removed old finishes and degraded parts to complete skilled repairs and restore ideal appearances.
  • Improved quality processes for increased efficiency and effectiveness.
  • Resolved conflicts and negotiated agreements between parties in order to reach win-win solutions to disagreements and clarify misunderstandings.
  • Evaluated extent of damage to furniture and determined optimal repair approach based on unique piece requirements.
  • Finished furniture with high-quality finishes through careful application of compounds such as stain, oil and paint.
  • Sorted product and provided expertise on non-conforming product requirements.
  • Investigated and resolved customer complaints to foster satisfaction.
Recruiter (79R) Retention Manager, 04/1986 to 10/2003
Maryland Army National Guard – Laplata, MD
  • Counseled leadership and offered actionable initiatives to increase knowledge of compliance-related issues addressing equal employment opportunity .
  • Reduced expenses by analyzing compensation policies and implementing competitive programs while ensuring adherence to legal requirements.
  • Implemented process improvements to automate office operations, including record tracking .
  • Resolved conflicts and negotiated agreements between parties in order to reach win-win solutions to disagreements and clarify misunderstandings.
  • Followed quality standards and procedures to minimize errors and maximize customer satisfaction.
  • Identified and resolved process issues to encourage smoother procedures, more efficient workflow and overall business growth.
  • Adhered to established policies, procedures and compliance for satisfactory audit rating.
  • Developed, updated and maintained database of existing and potential customers .
  • Conducted training and change management processes to improve operations.
  • Analyzed current business plan, identified inefficiencies in existing processes, and tracked performance following implementation of improvements.

Devoted special emphasis to punctuality and worked to maintain outstanding attendance reco

  • Determined and recommended methods to address improvement opportunities.
  • Managed quality assurance program including on site evaluations, internal audits and customer surveys.
  • Evaluate problems and performance of New Recruits to identify and resolve issues.
  • Investigated and resolved customer complaints to foster satisfaction.
  • Updated quality control standards, methods and procedures to meet compliance requirements.
  • Increased customer satisfaction and repeat business through relentless pursuit of resolutions to problems arising from Recruiting and Retention, protecting company reputation and loyal client base.
Education
Diploma: General Studies, 06/1976
Laplata High School - Laplata, MD
Associate of Applied Business: Business Administration, 01/2014
Strayer University - Washington, DC
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Resume Overview

Companies Worked For:

  • District Of Columbia Army National Guard
  • Value City Furniture
  • Maryland Army National Guard

School Attended

  • Laplata High School
  • Strayer University

Job Titles Held:

  • Marketing & Advertising Coordinator
  • Furniture Repair Technician
  • Recruiter (79R) Retention Manager

Degrees

  • Diploma : General Studies , 06/1976
    Associate of Applied Business : Business Administration , 01/2014

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