Manager of Special Events and Promotions Resume Example

- previously Manager of Special Events and Promotions: One of the senior leaders of a dynamic marketing team. Consistently out performing expectations in an increasingly competitive market in a high tax rate jurisdiction. Responsible for driving $200M+ annual revenues, increasing YoY net GGR by 40%. Directed marketing operations including Special Events & Promotions, Entertainment, A/V, Players Club, Bus Marketing. Key liaison between the company and the New York State Gaming Commission and well versed in the regulatory environment of Class II and Class III commercial gaming in New York State. Directly planned and developed programs, agendas, budgets, and services according to company needs. Hire, train, and supervise and direct volunteers and support staff required for events, national headline concerts and marketing operations. Negotiate contracts with such service providers and suppliers such as national headline acts, convention centers, production vendors, celebrity athletes, speakers. Maintain records of event aspects, including financial details. Conduct pro-forma and post-event evaluations to determine how future events could be improved. To date I would say loyalty, clear and concise thinking, and discipline are core traits that I bring to every new venture and opportunity. Accomplished and energetic leader with a solid history of achievement in the casino industry. Motivated with strong organizational and prioritization abilities. Areas of expertise include marketing operations, event planning and analysis, promotions, entertainment (national and regional) and marketing and database strategy.

Player's Club, database hygiene and analysis, point allocation, direct mail reinvestment strategy, Player Tracking System set up and programming, marketing plan + strategy and casino concepts for amenities. Analyst on a team responsible for driving $100M+ annual revenues and managing a $10M+ annual marketing budget. Assisted for MCR's direct marketing strategy, brand management, promotions, advertising, the MCR loyalty program, entertainment and special events, Internet and mobile marketing, marketing reinvestment, group sales, public relations and community involvement. Development and execution of integrated branding, marketing and communication strategies across channels, including media placement (TV, Radio, Online, Outdoor), direct mail (100k+ pieces/ month), eblasts, social networking channels and texting campaigns.

Resolve customer complaints, monitor staffing levels to ensure that games are adequately staffed for each shift, arranging for staff rotations and breaks and locating substitute employees as necessary. Identify and address payout errors. Train new workers or evaluate their performance. Interview and hire workers. Review operational expenses, budget estimates, betting accounts, or collection reports for accuracy. Monthly slot performance analysis to yield highest GGR return based on optimal slot positioning. Identify and recommend profitable slot locations based on desired WPUPD. Work with slot vendors for marketing opportunities, new product placement and slot packs beneficial to the company and 3rd party support.