Marketing/Advertising Professional with category experience in healthcare, energy, education, hospitality, etc. In-depth knowledge and experience in a fast-paced agency environment. Exceptional skills in both traditional and digital media negotiation, budget and project management as well as dedicated focus on achieving overall client satisfaction. Excellent industry reputation for strong, fair negotiating as well as building and sustaining key relationships that yields superior results for clients.
Media buying & planning
Experience with print, TV, cable, radio, outdoor & web media
Exceptional market research, planning, and buying experience
Experience with social media anddigital marketing
Negotiation, communication & persuasion skills
Excellent ability to multi-task is a fast paced work environment
Works well under pressure
Good numerical and data management skills
Effective organizational abilities
Able to work as part of a team as well as on my own
Good IT skills, including creating and using spreadsheets
Proficient in Microsoft Office products
Extensive knowledge of the media buying service Strata
Junior Media Buyer & Planner03/2011 to Current Caperion (formerly St. Claire Group) – 716 N. Adams Street, Carmel IN 46032
Assisted the Media Director and Senior Buyer Planners in all manners of media responsibility- research, report generation, order generation, insertion orders, post-campaign analysis, etc.
Responsible for being the primary buyer for all print and outdoor campaigns for the entire media department
Responsible for strategic media planning and placement for my assigned client roster- St.Vincent Health, Hoosier Energy, eProtex, etc.
Responsible for negotiating and purchasing all forms of media (print, tv, radio, outdoor, web, etc.) as determined by the client.
Communicated with clients throughout the media process from planning to post-campaign analysis.
Maintained channels of communication with media vendors in order to assure smooth and successful partnerships.
Responsible for being the primary traffic manager for all forms of media & creative
Managed all media invoicing for the media department
Bachelor of Arts: Communication Management, Film Studies, Sociology2009University of Dayton-
300 College Park, Dayton,