Results-driven marketing executive with +16 years of significant and progressive experience in the entertainment and media industries with a proven record of success at top, media companies.
Globally experienced achiever with keen insight into multi-cultural markets including Hispanic, African American, LGBT, and APAC.
Effective mentor who maintains high morale and reduces employer costs by teaching and implementing employee performance plans and coaching development.
Keynote and Powerpoint
Managed multi-platform marketing campaigns that helped drive over $1.86B of global revenue for film releases including Finding Dory, The BFG, Pete's Dragon, and upcoming titles Moana, Rogue 1, Queen of Katwe, and Dr Strange.
Played a key role in launching E!'s Live From NYFW by overseeing contract negotiations, strategic planning, content development and launch, set & event builds, and line-production resulting in over $20MM of global revenue.
Awarded 5 Telly Awards for E! & Volkswagen's Red Carpet Driven Campaign and E! & Budweiser Super Bowl 2014 E! News Coverage which helped drive $10M deal renewals.
05/2016 to Current
Integrated Marketing SpecialistThe Walt Disney Studios － Los Angeles, CA
Develop and execute integrated marketing campaigns to drive film title awareness and attendance for The Walt Disney Studios, Disney Animation, Marvel, Lucas Films, and Pixar.
Develop strategy briefs, pitch title campaigns, and produce creative content for broadcast, cable, and multi-cultural partners, including Disney Synergy, Comcast/NBCU, Univision, Turner Broadcasting, Scripps Networks, Viacom, and 21st Century Fox.
Review and approve all creative materials for accuracy and brand integrity including promotional assets, PR clips, TV lower thirds and on-air graphics, digital content, social media posts etc.
Communicate and manage campaign tactics with cross-functional teams (Creative Services, Operations, Digital, Media, Research, Publicity, Sales, Legal and Management).
10/2013 to 02/2016
Director, Marketing Solutions - E! & Esquire NetworkComcast/NBC Universal － Los Angeles, CA
Accountable for all phases of strategic, creative development and execution of revenue generating, digital focused, multi-platform marketing solutions by overseeing a team of experienced Marketers to achieve an annual revenue goal of $410MM.
Served as Creative Director for award-winning, client-driven content from strategy, media planning, and creative briefs through scripting and final delivery.
Cultivated relationships with production companies, movie studios, and other strategic partners to implement programs that boost media campaigns by creating successful promotions via on-air, digital, events, and social media.
Managed the partnership with Eonline.com & E! News editorial teams to develop compelling editorial-driven content and promotions for both network and client initiatives.
Collaborated with Network executive teams in Development, Research, Creative and Consumer Marketing to develop saleable show packages in tandem to show launch.
08/2011 to 10/2013
Director, Partnerships Marketing - Oxygen MediaComcast/NBCUniversal － New York, NY
Sponsorships Marketing and Partnerships Interfaced with Senior Management, Sales, Research, Programming, and Digital executives as well as external clients and agency partners to translate brand initiatives into successful, profitable 360 partnerships, which resulted in 13% revenue growth year over year.
Developed positioning and marketing collateral for Upfront and Scatter marketplaces and participated in senior-level client pitches.
Executed large scale sponsor programs for clients such as P&G, General Mills, Unilever, Brach's, and Subaru with a strong focus on original content development.
Built launch strategy and secured PR opportunities for new on-air talent (Susie Castillo) Maintained marketing budgets, optimized and tracked the performance and success metrics of marketing campaigns.
01/2007 to 08/2011
Director, Integrated Marketing - MTV 360 (Promoted from Manager)Viacom/MTV Networks － New York, NY
Conceptualized, implemented, and analyzed integrated marketing campaigns and strategic initiatives for key partners to help drive new business revenue, including a +$6MM multi-channel program which contributed to launching the highly successful Jersey Shore.
Led new business development, spearheaded ideation, presented concepts, managed client relations, and executed successful campaigns for new accounts and key clients such as Hershey's, Sony, Johnson & Johnson, Pepsi Co., etc.
Oversaw project managers in collaboration with internal departments for successful execution of multiplatform programs such as MTV News and MTV's Video Music Awards.
Forged relationships with over 40 of MTV's advertising partners and internal cross functional Groups.
01/2006 to 01/2007
Coordinator, Integrated Marketing - mtvUViacom/MTV Networks － New York, NY
Developed and managed multiplatform marketing campaigns to help generate over $5MM in sponsorship revenue in one year.
Rejuvenated movie business by developing ideas which helped quadruple Lionsgate's budget, and increased Paramount's Upfront spend by over 20%.
Oversaw creative production process ensuring both mtvU and sponsor brand were represented properly resulting in appropriate messaging.
09/2005 to 03/2006
Assistant, Affiliate Marketing - LogoViacom/MTV Networks － New York, NY
Collaborated with regional offices and channel executives to design and implement creative solutions helping drive subscription rates to over 6MM homes.
Procured talent images and brand assets for communication pieces and marketing materials which helped expand consumer awareness of Logo from 49% to 62% in six months.
Developed premiums program for various channel promotions and facilitated launch of Logo in over 19.5M homes - fastest growing network in MTV's history.
01/2000 to 08/2005
FounderDiamond Life Entertainment － Washington, DC / New York, NY
Revitalized music venue's brand image by defining a high growth segment opportunity through product positioning and competitive/consumer intelligence.
Increased music venue's customer base by 300% through innovating concepts in production design, music, and event experiences.
Managed a team of 15+ to expedite event processing.
Bachelor of Arts: Philosophy / Biology University of Maryland College － Park, MD
Philosophy ScholarshipUniversity of Bristol － BristolEngland
Academy of Television Arts and Sciences: Television Executive