Dynamic marketing analyst with strong organizational and problem solving skills. A team player with drive to improve operations, increase profitability, and enhance growth.
Use critical thinking to solve problems
Excellent written and verbal communication
Utilize multiple data sources to perform quantitative analysis and make recommendations
Agency experience analyzing digital and direct marketing tactics
Familiar with many software platforms including SQL, Alteryx, and Adobe Analytics
Honors Bachelor of Business Administration : Management, 2007University of Texas at Arlington
Insight Analyst June 2012 to CurrentAnsira － Addison, TX
Utilize primary and secondary data sources to perform analysis on digital and direct marketing tactics including paid search, website performance, email marketing, social networks, mobile platforms, and direct mail campaigns
Report on industry and competitive trends for multiple clients
Prepare ongoing reports and develop recommendations to improve performance and keep the client on-strategy
Experience using: Adobe SiteCatalyst, Google Analytics, Webtrends, SQL Server Management Studio, Microsoft Office Suite (including Access, Excel, and PowerPoint)
Achievement: Developed multiple templates to provide more efficient and timely reporting for individual marketing channels.
Sales Administrator and Analyst November 2010 to May 2012Labatt Food Service － Dallas, Texas
Provide administrative and analytical support to the sales team and customers
Manage customer databases online, on local server, and in hard copy
Produce customized reports, including P&L's and business reviews
Build proposals and presentations for potential customers
Achievement: Simplified and implemented new reporting procedures to decrease team workload.
Store Manager February 2008 to October 2010Starbucks － Irving, Texas
Maintain the daily and long-term operations of the store
Meet budget requirements by utilizing P&L statements and implementing adjustments
Hire, train, and develop employees
Roll out seasonal promotions and create action plan to exceed sales goals
Implement and sustain all company standards to meet the goals of the company
Achievement: Led store to increase ratings in health and safety by implementing an efficient cleaning schedule and decreased turnover by creating a fun, team atmosphere.
Executive Intern June 2007 to August 2007Target － Mansfield, Texas
Perform management duties in guest services, human resources, logistics, and sales
Develop skills to be an executive in a retail environment
Focus in Human Resources, specializing in recruiting and hiring
Achievement: Presented dissertation on recruiting executives to improve Target's applicant pool.