Georgiades & AssociatesApril 2011 to CurrentIndependent Advertising Sales Consultant New York, New York
Sell custom and online advertising for existing and start up online and custom publishing companies
Provide sales market and sales consulting advice to start up online clients
Research and identify both endemic and non-endemic prospects for properties including financial, medical and high tech companies and their advertising agencies.
Properties represented include Mary Ann Liebert, Inc., publisher of medical, biomedical and legal journals. Responsible for selling 21 journals including print, online and mobile advertising. Titles include "Bioresearch Open Access", Brain Connectivity", "Photomedicine and Laser Surgery", " Journal of Computational Biology", "Gaming Law Review and Economics", "Environmental Justice" and many more. NewsUSA, which is a leading news media placement firm with a network of over 10,000 media outlets including leading newspapers, social media, newswire media firms.
GLOBAL FINANCE MAGAZINEDecember 2003 to March 2011Vice President, Advertising Sales New York, New York
New York, New York ● 12/2003 - 03/2011 A B2B publication with an editorial focus on international finance and business. Global Finance magazine has a circulation of 50,050, audited by BPA, and readers in 163 countries. Its headquarters is in New York, with offices in London, Rio de Janeiro and Milan. Vice President, Advertising Sales Researched, identified and pursued new business opportunities related to sales of print, online and other media properties in addition to expanding business with existing accounts. Clients included regional and global banks and financial institutions, technology accounts, and government trade associations, with readership consisting of C-level executives. Territory encompassed Canada, North Carolina, South Carolina, Pennsylvania, the Southwest, and the West Coast. Accomplishments:
Acquired 28 new major accounts during my tenure including Amex, Royal Bank of Canada, Bank of Cyprus, Scotiabank, Mastercard, the Republic of Cyprus Trade Office, and DHL.
Built annual sales from zero to an average of $250K to $400K.
Interfaced with clients such as Scotiabank, Wells Fargo, and Union Bank to design and implement an integrated sales strategy including online, print and special advertorial insertions for maximum promotional benefit for the client.
Collaborated with Associate Publisher to design sales strategy for launching the online marketing strategy.
WEST WORLD PRODUCTIONS, INCJune 1998 to August 2003Eastern Regional Sales Manager Beverly Hills, California
Beverly Hills, California
06/1998 - 08/2003 B2B technical trade Media Company with an editorial focus on the computer storage industry. Eastern Regional Sales Manager Identified, solicited, and obtained advertising business for three print publications and one on-line magazine - Computer Technology Review, Storage Management Solutions, and Storage, Inc. Marketed services to technology providers and secured major account business through Sungard, IBM, EMC, and Computer Associates. Accomplishments:
Designed and implemented marketing campaigns, realizing 100% increase in sales over prior year each consecutive year.
Exhibiting an entrepreneurial approach to identifying new business, opened an average of 10 new accounts each year
Responding promptly and effectively to issues, inquiries, and problematic areas, developed positive client relationships, resulting in an 80% renewal rate.
Designed innovative advertising packages to increase and retain new and existing clients.
PROTOSALES SYSTEMSAugust 1994 to July 1998Online/Print Advertising Rep New York, New York
Firm Independent Sales Representative Representing several trade publications, sold print, and brokered banner and online advertising. Focused on technology and consumer clients. Accomplishments:
Built company from inception to annual sales of $250,000, with an average profit margin of 20%.
Pursued and acquired major accounts, including Pfizer, Becton-Dickinson, and Bombardier.
Media properties included National Geographic, Black Millionaire, and AT&T online.
PTN PUBLICATIONS/ ADVANCED IMAGING MAGAZINEJune 1992 to July 1994Western Regional Sales Manager Melville, New York
Melville, New York ● 06/1992 - 07/1994 Trade publication serving the electric imaging community. Western Regional Sales Manager Demonstrating strong cold calling abilities, increased advertising sales throughout West Coast territory. Visited existing and potential clients, and represented company at trade shows. Accomplishments:
Increased total sales in assigned territory over 150%. Developed new and long-term clients such as IBM, Fujitsu, and Xign.
Obtaining information from clients regarding topics of interest, interfaced with editorial staff to develop editorial ideas that attracted new business.
Established long term and mutually beneficial business relationships with advertising agencies and clients. Career Note: Inside Sales Manager at McGraw-Hill, Data Communications Magazine, New York, for three years. Managed territory and Inside Sales Department of Card Deck and Marketplace sections.
Adelphi UniversityMBA: MarketingGarden City, NY, USMBA, Marketing Adelphi University, Garden City, NY
York CollegeB.S.: BiologyNew York, NY, USB.S., Biology York College, (CUNY), New York, NY MS Word, Excel, PowerPoint, Filemaker Pro, Salesforce.com
Market Analysis ● Needs Assessment ● Presentations ● Negotiations ● Ecommerce ● Social Media
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