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Group Experiences and Marketing Coordinator Resume Example

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GROUP EXPERIENCES AND MARKETING COORDINATOR
Summary

Experienced Marketing Coordinator works well with all levels of staff and management to increase ROI and maximize sales revenues. Detailed market experience to bolster research, analytical and problem-solving abilities. Focus on optimizing marketing campaigns and streamlining operations. History of cultivating solid relationships with internal and external stakeholders to drive necessary change.

Skills
  • Microsoft: Word, Excel, PowerPoint, OneNote, Access, Outlook
  • Databases: Google Analytics, Google AdWords, Tableau, Adobe, SPSS, Archtics, Salesforce, CRM
  • Leadership
  • Marketing Strategy
  • Company-wide presentations
  • Sales reporting
  • Search engine optimization
  • Strategic plans
  • Market research
  • Customer demographics understanding
  • Sales strategy familiarity
  • Marketing strategy
  • Business performance analysis
  • Expert in Excel
Experience
Legends, One World Observatory | New York, NYGroup Experiences and Marketing Coordinator03/2020 - Current
  • Have 12 Group Experiences and Marketing Associates reporting to me every day.
  • Continued to collaborate with Serino Coyne in a more strategic manner including CTR, CPC, CPM, etc.
  • Created an email marketing campaign about the re-opening procedures and new ticket offers One World Observatory is taking post COVID-19.
  • Use Excel to create in-depth pivot tables daily in order to keep track of which geographic locations generate the most revenue for One World Observatory.
  • Liaison between management and all marketing and experiences associates and included in all managerial meetings.
  • Create decks for marketing presentations for senior level directors and CEOs within and outside of the company.
  • Kept track of all year-over-year changes for One World Observatory's financials.
  • Analyzed zip codes in the tri-state area to determine the best geographic locations to advertise in in order to reach the largest audience.
  • Analyzed revenue generating trends and made strategic plans that would target specific demographics.
  • Oversaw marketing for product launches, including public relations, direct mail pieces, sales training and e-mail campaigns.
  • Partnered cross-functionally to define business goals, social and digital marketing strategies and KPIs in support of business objectives.
  • Trained with successful business development personnel to optimize marketing performance and learn industry.
  • Produced fresh content to supplement existing promotional and campaign inventory.
  • Spearheaded market strategy to identify optimal business development opportunities.
  • Leveraged industry trends and competitive analysis to improve marketing campaign performance.
  • Collaborated with [Job title] to forecast optimal strategy based on sales and product profitability.
  • Aided senior leadership by executing comprehensive administrative and marketing support.
  • Leveraged email, print and social campaign strategies to strengthen brand awareness with target consumers.
  • Reviewed and analyzed marketing campaign responses to pull relevant data.
  • Directed market planning and research to identify new business opportunities.
  • Strategized approaches to meet objectives and capitalize on emerging opportunities.
Legends, One World Observatory | New York, NYGroup Experiences and Marketing Associate09/2018 - 03/2020
  • Attend weekly meetings with the marketing team in order to follow the year-over-year trends of ticket sales based on different mediums in which we promote our product such as digital, print, and social.
  • Collaborate with Serino Coyne in order to determine where the placement of our advertisements will reach the largest number of people and how we can improve our search engine optimization (SEO).
  • Observe the change in our organic searches to brainstorm how to convert views and impressions on our website into transactions.
  • Analyzed data involving ticket purchases for one of One World Observatory's target markets and made a presentation suggesting a new pricing structure.
  • Leader of the branding and naming process of the new Thrill Feature being created on floor 100 of the Observatory.
  • Presented new branding ideas to senior leadership including the head of North American Marketing for Legends and the Head of Attractions of all of Legends.
  • Leader of our Corporate View program that tracks promotional codes redeemed by our corporate partners.
  • Organized and advertised 2 Open House events at that generated over $17,000 in ticket revenue in only 2 nights.
  • Strategize with companies such as Amazon, American Express, and BNY Mellon to create partnerships with them and One World Observatory and market their brand throughout the Observatory.
New York Red Bulls | Harrison, NJNew Membership Specialist01/2017 - 08/2018
  • Promoted from Membership Consultant to Membership Specialist in only 2 months.
  • Responsible for advertising the Red Bulls brand on social media websites such as Facebook, Twitter, and LinkedIn to attract a larger fan base for the New York Red Bulls.
  • Created a Canvas Card used by the entire sales department with a specific focus on spreading brand awareness towards large companies and their executives in order to maximize group outing profits.
  • Helped design the creative collateral used to promote our Partial Season Ticket plan Relevant MBA Courses.
  • Applied Marketing Management.
  • Integrated Digital Advertising.
  • Digital Customer Experience Management.
  • Digital Marketing Strategy and Return on Digital Marketing Investment (RODMI).
Education and Training
Montclair State University | Montclair, NJMBA in Digital MarketingExpected in 06/2021
Hofstra University | Hempstead, NYBBA in Marketing05/2016
Societies and Organizations

The National Society of Leadership and Success: The NSLS is the nation's largest leadership honor society. Students are selected by their college for membership based on either academic standing or leadership potential. Candidacy is a nationally recognized achievement of honorable distinction.

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Resume Overview

Companies Worked For:

  • Legends, One World Observatory
  • New York Red Bulls

School Attended

  • Montclair State University
  • Hofstra University

Job Titles Held:

  • Group Experiences and Marketing Coordinator
  • Group Experiences and Marketing Associate
  • New Membership Specialist

Degrees

  • MBA in Digital Marketing
    BBA in Marketing

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