GME PROGRAMMATIC COURSE AND ADMINISTRATIVE SPECIALIST
Strengths and Values Profile
Innovative and experienced account and event sales manager
Master of building relationships based on trust and integrity
Team player who sets the example by aligning actions with shared values
Catalyst for change; like to get involved in front end of new projects and initiatives
Ability to use insights to strategically analyze all facets of a plan
Thrive in situations that use an innovative yet procedural approach
Flourish in workplaces that are not overly formal and where one's character and personality are valued more than job title and status
Value honest and encouraging feedback
Skills Highlights
Leadership/communication skills
Strategic planning
Marketing/brand awareness
Microsoft Office proficiency
Client account management
Website content management
Event management
Working Spanish proficiency
Core Accomplishments
Led a team of 14 as VP of Communications on the Meeting Professionals International (MN Chapter) Board of Directors which revolutionized existing social media and marketing strategies and implemented an analytics reporting structure, website redesign
Spearheaded an Employee Savings Program tracking system that increased customer base by 25%
Recipient of eMPI award for Outstanding Meeting/Event
Accepted into the Certificate of Meeting Management program
Current MN Meetings Events Editorial Advisory Board member
Professional Experience
June 2016 to Current
University of Minnesota Medical SchoolMinneapolis, MNGME Programmatic Course and Administrative Specialist
Manage Moodle database with agenda, presentations and course materials for UMN Residency Training Programs.
Create, distribute, collect and analyze course evaluations through Qualtrics.
Work with various department program directors to suggest and implement improvements and changes to course programming based on evaluation results.
Provide logistical site support for courses to include scheduling of faculty, registration, facilities requirements, AV support and onsite consultation with program directors.
Complete program manual updates, assist with Alumni survey, and prep for commencement, orientation, new faculty onboarding and other activities as needed.
December 2012 to February 2016
Brave New WorkshopMinneapolis, MNSales and Event Ambassador
Hired and developed an event team and led the implementation of world class event service standards, resulting in 95% satisfaction scores on customer surveys.
Managed over 100 events annually.
Achieved 13% silo year over year sales growth.
Built brand presence through active participation in Meeting Professionals International, Chamber of Commerce and National Concierge Association memberships.
Forged strategic sales partnerships with CVBs, hotels and businesses to increase market share and client base.
Executed aggressive grassroots marketing plan for brand new 3,000 sq. ft. event facility to include open houses, new product launch parties, website management and social media outlets.
July 2011 to December 2012
The Normandy Kitchen of Best WesternMinneapolis, MNCatering Sales Manager
Singlehandedly built catering sales from ground up, achieving sales of $50,000 in first 8 months.
Directed event facility operations to include equipment procurement, vendor account management and catering kitchen coordination.
Analyzed, procured and managed website advertising to determine highest ROI and broadest market penetration.
Researched and managed new catering software.
Developed and documented service standards, event standard operating procedures, inter-department communication and effective sales techniques in conjunction with and support of hotel operations.
April 2011 to July 2011
DEALSmart, LLCMounds View, MNConsultant
Led marketing efforts for two stores through creation of member email database, researching various advertisement channels, execution of weekly e-blast campaign.
Developed human resources tools including company-wide employee handbook, year-long training agenda and employee uniforms.
Liaison to executive leadership to create employee and manager appraisal forms.
May 2006 to February 2011
Blue Harbor Resort & Conference CenterSheboygan, WISales and Conference Service Manager
Significant contributor to sales goals of $1.1 million by increasing wedding sales revenues by 100% in 12 months, gaining 5-10 new clients per month, developing sales and marketing strategies for Meetings Express and Catering Sales markets and consistently exceeding food and beverage goals.
Led a multi-departmental team to ensure proper execution of all conference center events.
March 2002 to May 2005
Famous Dave'sHillsborough, NJAssistant Manager, Corporate Trainer
Impacted P&L through effective talent management, inventory control, minimization of guest recovery costs and increased average guest checks.
Deployed corporate standards within classroom setting to new hires in corporate training program.
Education
University of Wisconsin PsychologyBachelor of Arts
