Creative, dedicated and organized professional who excels at client relationships, written communication and big thinking. Driven Public Relations Specialist with nearly 20 years experience in developing and implementing innovative and strategic communication programs.
Highlights
Research & Immersion Thinking
Editing
Organized & Effiicient
Account Management
Internal Communications
Social Media
Strategic Partnerships
Copywriting
Creative and Brand Strategy
Storytelling
Copywriting
On-camera interviews
Media Relations
Marketing & Promotions
Accomplishments
Winner of "Agency of the Year" from Walt Disney Studios
Devised a public relations campaign for a local author on a tight budget, resulting in an Edgar Award nomination
Winner of 2005 agency competition for community outreach for "Chicken Little"
Experience
Freelance Publicist, 08/2006 to Current – , ,
Planned, coordinated and implemented local and national publicity campaigns for entertainment, business-to-business, business-to-consumer and social media clients, including: Berkley Books/Penguin Publishing, The Weinstein Company, CODE Entertainment, Genre Film Partners, First Look Studios, Light Post Pictures, Image Entertainment, Trinity Fluids and eRaise.com.
Launched new media strategy in the genre of True Crime with Penguin Publishing, introducing the brand to new media and consumer audiences.
Identified clients' needs through research and analysis.
Maintained effective client relationships and oversaw local marketing campaigns for Columbia/Sony Pictures, Walt Disney Motion Pictures Studios, Universal Pictures, Walt Disney Home Entertainment, Artisan Entertainment, MGM/UA, Cameron Mackintosh Productions, Walt Disney Theatrical, Cirque Du Soleil & The Henry Ford.
Played in integral part in attracting, pitching and acquiring new business, including 20th Century Fox and Cirque Du Soleil.
Organized public appearances, lectures, contests and exhibits to increase awareness of new release films, DVDs and theatrical productions.
Conferred with production and graphic design personnel to coordinate production of materials.
Established and maintained cooperative relationships with representatives of community, consumer, government and public interest groups.
Managed resources; identified, negotiated and booked external resources as needed for festivals and publicity events.
Supplemented national film marketing campaigns to further define studios' advertising dollars in the regional marketplace via a combination of grass roots, third-party retail and event-oriented promotions.
Led and managed large-scale events including press junkets and regional red carpet premieres for films.
Forged and maintained relationships with key media including arts & entertainment critics, news editors, producers and on-air talent throughout Michigan.
Coached less experienced public relations staff members on communications practices.
Director of Marketing, 07/1998 to 02/1999 Harpercollins Publishers – City, STATE,
Raised the profile of the company to attract a potential buyer
Researched, negotiated, implemented and tracked advertising and public relations activities.
Created and implemented business-to-business marketing plans to attract new business.
Built and maintained client relationships.
Designed, implemented and placed print media advertising.
Expanded company recognition in the press to support the sales team.
Planned and organized corporate events.
Established long-range objectives and developed innovative strategies to help achieve them.
Managed the editorial content and design of the company Intranet.
Publicized all new business and successful site launches.
Positioned company leaders as experts in the field.
Publicist, 08/1993 to 07/1998 GlobalLink New Media – City, STATE,
Worked with a variety of clients, including: business-to-business, financial, non-profit, food/restaurant, entertainment, retail and media.
Defined project and client vision, strategies and tactics.
Crafted press releases, press kits, client biographies and promotional "attention-getters."
Researched, negotiated, implemented and tracked all public relations activities.
Pursued new business, wrote and fulfilled all RFPs.
Handled all billing and budgets.
Coached client representatives on effective communication with the media.
Education
Bachelor of Arts: English Literature, Expected in Michigan State University - East Lansing, MI GPA:
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