Executive Vice President Resume Example
Seeking freelance assignments in digital marketing, analytics, pay per click advertising management and data mining.
Highly accomplished senior marketing and technology professional with 13 years of experience working in domestic and international CRM technology development, analytics software development, operations management and strategic planning with both startup and fortune 500 organizations. Results oriented individual and decisive leader with proven success in problem solving, strategic thinking and execution. Thrives in dynamic environments while remaining focused on business goals. Keen ability to bring the relationship between business marketing and technology together by understanding data and making that data actionable.
LinkedIn Profile https://www.linkedin.com/in/stevewhardin
|
|
Extremely passionate and knowledgeable about digital media. Thirteen year career in digital marketing using CRM, data warehousing, and analytics. Continued to work hard to understand customer behavior and marketing analytics, using technology and information to drive revenue and increase value to business. Implemented and designed CRM systems for international use. Created and directed development of ecommerce site that focused on 100% growth using analytics and data to drive operational and marketing decisions.
Harris Computer Systems － Washington , DC
Formulate a team to grow revenue using improved site design optimized for digital marketing. Supervised marketing team, introduced display advertising providing 50% site traffic lift. Implemented, and integrated back office systems to provide data for making better business decisions.
key achievements
- Spearheaded development of new website resulting in a 100% increase in revenue.
- Identified new market opportunities from customer segmentation
- Directed Pay Per Click activities optimizing ROI by 30%
- Captured greater market share placing in the top 5 in product distribution.
- Grew gross profit 32%
Einride － Berlin , NH
Joined First 30 Days as the Chief Technology Officer. First 30 days was a new venture funded by Hearst Corporation. The concept behind First 30 Days is an easy one: help people through during times of change and transition. Directing all technology development and operations while reporting to the COO and the board of directors of First 30 Days.
key achievements
- Directed the development of the First 30 Days website
- Supervised developers
- Worked with SEO team to optimize site traffic
- Directed development of CRM system
Finger Lakes Premier Properties － Canandaigua , NY
Patient Opinions
Principal owner
Started this venture to bring surveys and customer understanding to medical practices in order to provide honest feedback to doctors.
key achievements
- Developed custom analytics and survey software
- Deployed prototype to dental practices
SONY Broadband Sony Pictures, Sony Music － City , STATE
Supervised Customer Relationship Management development team during implementation of internal direct marketing and business intelligence system (CRM) for Sony Music and Sony Pictures. Oversaw the development of software, documentation writing, and support of the internal CRM application. Managed the development of a data warehousing system delivering key performance metrics to senior management via SAS OLAP reports. This data was used in the growth of various business units. Managed the datacenter operations and negotiated telecom pricing as well as negotiated outsource contracts. Managed capital expenditures of software contractors. Managed and negotiated large software contracts for Sony Corporation of America.
Reported to the Chief Technology Officer of Sony Music. At Sony Pictures reported to the Senior Vice President of Customer Relationship Management
Key Achievements
- Contributed to the Growth of Business Units: Worked with CRM Business team through the process of optimizing delivery of direct marketing campaigns. Operational key performance indicators were created to predict the success of direct mail campaigns. Directed technology team to align technology goals with the growth of the online music and movie business, such as improving operational monitoring and creating a tactical decision process, making sure that the goals were always about increased revenue. By aligning the technology team with the business teams this increased revenues of the Sony Music Store from several thousand dollars per month to a multi-million dollar a year business
- Operations Management: Managed servers, security, infrastructure, and datacenter operations for the CRM applications of Sony Music and Sony Pictures CRM initiatives internationally.
- Directed Development Methodologies: Implemented operational improvements in software and data warehouse development while maximizing personnel. Enabled Sony Music to deploy a world wide direct marketing system in under two years.
- Commissioned by the CTO to provide vision and collaborative development to other technical teams throughout Sony.
- Worked with vendors such as SAS's worldwide developer team to develop marketing automation technologies to improve internal CRM capabilities.
- Responsible for Sony Music Data Warehouse and all operations related to it
Board Member Georgetown Fire Protection District 2006 - Present
DISCLAIMER
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
How this resume score could be improved?
Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:
- Formatting
- Word choice
- Measurable results
- Strong summary
- Typos
Resume Overview
School Attended
- Indiana University (SE)
Job Titles Held:
- Executive Vice President
- CTO
- Owner
- Director CRM Development
Degrees
- Bachelor of Arts , Chemistry 1995
Similar Resumes
