executive vice president resume example with 11+ years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • Home: (555) 432-1000
  • Cell:
Executive Profile

Seeking freelance assignments in digital marketing, analytics, pay per click advertising management and data mining.

Highly accomplished senior marketing and technology professional with 13 years of experience working in domestic and international CRM technology development, analytics software development, operations management and strategic planning with both startup and fortune 500 organizations. Results oriented individual and decisive leader with proven success in problem solving, strategic thinking and execution. Thrives in dynamic environments while remaining focused on business goals. Keen ability to bring the relationship between business marketing and technology together by understanding data and making that data actionable.

LinkedIn Profile

Skill Highlights
  • Social Media Marketing
  • Email Marketing
  • Pay Per Click Advertising
  • Data Mining
  • Web Analytics
  • Machine Learning
  • SEO
  • Linear Regression
  • Display Advertising
  • Software Management
  • Python (Pandas, Numpy)
Core Accomplishments

Extremely passionate and knowledgeable about digital media. Thirteen year career in digital marketing using CRM, data warehousing, and analytics. Continued to work hard to understand customer behavior and marketing analytics, using technology and information to drive revenue and increase value to business. Implemented and designed CRM systems for international use. Created and directed development of ecommerce site that focused on 100% growth using analytics and data to drive operational and marketing decisions.

Professional Experience
Executive Vice President, 05/2009 to 10/2013
Harris Computer SystemsWashington, DC,

Formulate a team to grow revenue using improved site design optimized for digital marketing. Supervised marketing team, introduced display advertising providing 50% site traffic lift. Implemented, and integrated back office systems to provide data for making better business decisions.

key achievements

  • Spearheaded development of new website resulting in a 100% increase in revenue.
  • Identified new market opportunities from customer segmentation
  • Directed Pay Per Click activities optimizing ROI by 30%
  • Captured greater market share placing in the top 5 in product distribution.
  • Grew gross profit 32%
CTO, 2007 to 03/2009
EinrideBerlin, NH,

Joined First 30 Days as the Chief Technology Officer. First 30 days was a new venture funded by Hearst Corporation. The concept behind First 30 Days is an easy one: help people through during times of change and transition. Directing all technology development and operations while reporting to the COO and the board of directors of First 30 Days.

key achievements

  • Directed the development of the First 30 Days website
  • Supervised developers
  • Worked with SEO team to optimize site traffic
  • Directed development of CRM system
Owner, 09/2006 to 2007
Finger Lakes Premier PropertiesCanandaigua, NY,

Patient Opinions

Principal owner

Started this venture to bring surveys and customer understanding to medical practices in order to provide honest feedback to doctors.

key achievements

  • Developed custom analytics and survey software
  • Deployed prototype to dental practices
Director CRM Development, 03/2001 to 10/2005
SONY Broadband Sony Pictures, Sony MusicCity, STATE,

Supervised Customer Relationship Management development team during implementation of internal direct marketing and business intelligence system (CRM) for Sony Music and Sony Pictures. Oversaw the development of software, documentation writing, and support of the internal CRM application. Managed the development of a data warehousing system delivering key performance metrics to senior management via SAS OLAP reports. This data was used in the growth of various business units. Managed the datacenter operations and negotiated telecom pricing as well as negotiated outsource contracts. Managed capital expenditures of software contractors. Managed and negotiated large software contracts for Sony Corporation of America.

Reported to the Chief Technology Officer of Sony Music. At Sony Pictures reported to the Senior Vice President of Customer Relationship Management

Key Achievements

  • Contributed to the Growth of Business Units: Worked with CRM Business team through the process of optimizing delivery of direct marketing campaigns. Operational key performance indicators were created to predict the success of direct mail campaigns. Directed technology team to align technology goals with the growth of the online music and movie business, such as improving operational monitoring and creating a tactical decision process, making sure that the goals were always about increased revenue. By aligning the technology team with the business teams this increased revenues of the Sony Music Store from several thousand dollars per month to a multi-million dollar a year business
  • Operations Management: Managed servers, security, infrastructure, and datacenter operations for the CRM applications of Sony Music and Sony Pictures CRM initiatives internationally.
  • Directed Development Methodologies: Implemented operational improvements in software and data warehouse development while maximizing personnel. Enabled Sony Music to deploy a world wide direct marketing system in under two years.
  • Commissioned by the CTO to provide vision and collaborative development to other technical teams throughout Sony.
  • Worked with vendors such as SAS’s worldwide developer team to develop marketing automation technologies to improve internal CRM capabilities.
  • Responsible for Sony Music Data Warehouse and all operations related to it
Bachelor of Arts: Chemistry, Expected in 1995
Indiana University (SE) - New Albany, IN
Community Service

Board Member Georgetown Fire Protection District 2006 - Present

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Resume Overview

School Attended

  • Indiana University (SE)

Job Titles Held:

  • Executive Vice President
  • CTO
  • Owner
  • Director CRM Development


  • Bachelor of Arts

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