Seeking freelance assignments in digital marketing, analytics, pay per click advertising management and data mining.
Highly accomplished senior marketing and technology professional with 13 years of experience working in domestic and international CRM technology development, analytics software development, operations management and strategic planning with both startup and fortune 500 organizations. Results oriented individual and decisive leader with proven success in problem solving, strategic thinking and execution. Thrives in dynamic environments while remaining focused on business goals. Keen ability to bring the relationship between business marketing and technology together by understanding data and making that data actionable.
LinkedIn Profile https://www.linkedin.com/in/stevewhardin
Extremely passionate and knowledgeable about digital media. Thirteen year career in digital marketing using CRM, data warehousing, and analytics. Continued to work hard to understand customer behavior and marketing analytics, using technology and information to drive revenue and increase value to business. Implemented and designed CRM systems for international use. Created and directed development of ecommerce site that focused on 100% growth using analytics and data to drive operational and marketing decisions.
Formulate a team to grow revenue using improved site design optimized for digital marketing. Supervised marketing team, introduced display advertising providing 50% site traffic lift. Implemented, and integrated back office systems to provide data for making better business decisions.
Joined First 30 Days as the Chief Technology Officer. First 30 days was a new venture funded by Hearst Corporation. The concept behind First 30 Days is an easy one: help people through during times of change and transition. Directing all technology development and operations while reporting to the COO and the board of directors of First 30 Days.
Started this venture to bring surveys and customer understanding to medical practices in order to provide honest feedback to doctors.
Supervised Customer Relationship Management development team during implementation of internal direct marketing and business intelligence system (CRM) for Sony Music and Sony Pictures. Oversaw the development of software, documentation writing, and support of the internal CRM application. Managed the development of a data warehousing system delivering key performance metrics to senior management via SAS OLAP reports. This data was used in the growth of various business units. Managed the datacenter operations and negotiated telecom pricing as well as negotiated outsource contracts. Managed capital expenditures of software contractors. Managed and negotiated large software contracts for Sony Corporation of America.
Reported to the Chief Technology Officer of Sony Music. At Sony Pictures reported to the Senior Vice President of Customer Relationship Management
Board Member Georgetown Fire Protection District 2006 - Present
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