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Executive Director and Chief Communications Officer, Department of Surgery Resume Example

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EXECUTIVE DIRECTOR AND CHIEF COMMUNICATIONS OFFICER, DEPARTMENT OF SURGERY
Summary
Extensive executive medical marketing expertise, strategic planning, business development- revenue generation for prestigious medical center, industry relations and grant writing, multimillion dollar CME and outreach programs employing multi-media platforms
Skills
  • Produced seven interactive, live webinars streamed globally (http://columbiasurgery.org/education-training/cardiovascular-webinars)
  • Innovative strategic planning and business development, management of full-service communications in-house business
  • Effective management of multi-million-dollar budget
  • Incepted strong medical industry relationships, preceptorship program, Science Liaison Council
  • Proven track record of tripling surgical services volume
  • Developed tracking methodology for referrals
  • Strong leadership and team building qualifications
  • Certified Life Coach (Columbia University- CCC)
  • Physician Associate, adult and pediatric cardiothoracic disease and surgery (11 years)
Work Experience
Executive Director and Chief Communications Officer, Department of Surgery01/1996 to CurrentColumbia University Medical CenterNew York, NY
  • Direct report to Chairman Built outreach and marketing department de novo, with increase in brand name awareness, strong referral program and measurable ROI
  • Developed robust development team interfacing with medical industry to fund educational meetings and special initiatives
  • Accountable for direct management of 14-person team, with collaborative process for criteria-based resource allocation for marketing activities, including market research, patient and doctor referrals programs, social media, and business development strategy
  • Managed and justified multi-million-dollar communication and CME budget
  • Directed marketing strategies to grow volume of surgical procedures and CME-based platform
  • Designed Science Liaison Council hosting international, industry sponsored hands-on and didactic training programs (1-3 day programs, tailored to industry needs)
  • Developed and directed first social media effort at CUMC and NYP, including a strong, interactive and clinically current departmental website, blog site, video, CD, closed circuit TV, radio, Twitter, BlogTalk Radio, webinars and Facebook
  • Creative and editorial director for all publications for trade and lay consumers, including four print and e-newsletters annually, with distribution to targeted markets, trade and consumer
  • Raised over $1,900,000 for robust medical industry relationships
  • Initiated strong working relationships with major healthcare entities such as WebMD, Medscape, Veomed.com, and sharecare.com, CEATUS, and others
  • Acted as marketing consultant for numerous Columbia clinical departments and divisions, including pediatric surgery, the transplant center and the School of Dentistry
  • Initiated one-on-one marketing with physicians, enhancing physician recruitment, generating new relationships and new business, realizing and repairing challenges
  • Formulated, constructed and developed successful physician referral service, with tracking and fulfillment capabilities.
Director, Cardiac Outreach Program01/1991 to 01/1995NewYork-PresbyterianNew York, NY
  • Built and developed first outreach and communications program
  • Generated 300% volume growth of the Heart Institute service line
  • Developed robust CME educational program
  • Formulated, conceptualized and chaired Affairs of the Heart , a committee with a tripartite mission, focused on education of the public regarding women's health issues
  • Lead first CPMC Heart Institute launch
  • Retained and managed Bozell Worldwide to lead a marketing and communications effort for the Heart Institute
  • Introduced patient liaison position for inpatient and family support and education.
Director, Marketing and Program Development01/1991 to 01/1994Columbia-Presbyterian Medical Center for Women's HealthNew York, NY
  • Developed the first Columbia University Center for Women's Health, generating early business models with mid-town NYC corporate relationships via innovative clinical programs
  • Interfaced with human resource, directors and corporate liaisons to promote Center for Women's Health, recruited employees and clients for health care at site
  • Developed extensive educational lecture series and special events
  • Produced marketing and educational materials (brochure, pamphlets, advertisements)
  • Physician recruitment for staffing of coordinated, multi-specialty care
  • Coordination of personal and corporate giving; interfacing with university and hospital development officers.
Physician Associate, Cardiothoracic Surgery01/1980 to 01/1991Columbia Presbyterian Medical CenterNew York, NY
  • Open-heart, thoracic and related surgical procedures (pediatric and adult).
  • Design of data collection tools for research studies.
  • Lecturer to physicians and allied professionals.
Education
Certified Life CoachColumbia University Teachers CollegeNew York, NY
Pending Advanced Coach CertificationColumbia UniversityNew York, NY
Physician's Associate DegreeColumbia University Executive Graduate School of Business Yale University Medical CenterNew Haven, CT
B.AWesleyan UniversityMiddletown, CT

Certification courses

  • Marketing Management Program
  • Columbia University Coaching Certification
  • Customer Based Marketing Strategies Course
  • Symposium on Healthcare Marketing Corporate Image and Marketing Workshop
  • Organizational Leadership Training
  • Customer Based Marketing Strategies
  • R.O.I. Marketing
  • Un-hyping the Net: The Internet as a Marketing Tool
Medical Licenses and Certifications

National Commission of Certification of Physician's Assistant Certificate #810639 (current)

Re-certification (current)

Registered New York State License #001497 (current)

Society Memberships

American Association of Physician Assistans

Achievements and Awards

Share Chesed of New Square

Metropolitan Ambulance and First Aid Corp

Strathmore's Who's Who, Honors

Co-founder and Chair, Affairs of the Heart, a consumer-based health education forum

PRSA print award, first prize (twice)

Marcom Creative Awards (2004 & 2006)

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Resume Overview

Companies Worked For:

  • Columbia University Medical Center
  • NewYork-Presbyterian
  • Columbia-Presbyterian Medical Center for Women's Health
  • Columbia Presbyterian Medical Center

School Attended

  • Columbia University Teachers College
  • Columbia University
  • Columbia University Executive Graduate School of Business Yale University Medical Center
  • Wesleyan University

Job Titles Held:

  • Executive Director and Chief Communications Officer, Department of Surgery
  • Director, Cardiac Outreach Program
  • Director, Marketing and Program Development
  • Physician Associate, Cardiothoracic Surgery

Degrees

  • Certified Life Coach
    Pending Advanced Coach Certification
    Physician's Associate Degree
    B.A

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