Aspiring marketing professional with experience in international marketing and PR. Adept at event planning, brand management and social media. Tech-savvy and confident specialist, having knowledge on how to identify the needs of a brand and implementing strategies to meet the goal.
-Prepare monthly newsletters and press releases
_Maintain social media platforms
-Research, execute, and compose blog post
-Coordinated and executed Fall Food and Wine Festival
-Solicit and maintain relations with trending restaurants and wine/spirit vendors
-Conceptualize and implement new marketing strategies
-Focused primarily on Rob Pruitt artist collaboration (i.e editorial coverage, line launch, press release, pitch, launch party, previews)
-Assisted account executives with the development and implementation of nation and regional public relations campaigns. Tasks include: Media monitoring, media pitching, blog writing, press releases.
-Worked with advanced online research tools (Nexis, Cision, Meltwater) to compile market research, develop competitive analysis reports, and track/evaluate campaigns.
-Research and document magazine edditorials to track brand awareness
-Assembled and updated event outline, guest lists, followup's
-Predicted trends for inventory orders (fashion forecasting)
-Maintained/ Managed sample closet, showroom, and trafficking
-Organized various press previews, sample sales, and events
-Drafted and edited documents including e-Newsletters, press releases, memos, and presentations
-Curate and manage social media content and promote featured restaurant events
-Create online and local awareness amongst target audience
-Devise and implemented online marketing campaign
-Design and maintain website
- Track and monitor performance of each individual asset created and continuously optimized conversation calendar towards best-performing content
-Leverage relationships with entertainment and fashion floggers to drive inbound traffic
-Supported press team with CD launch- promotions and events
-Drafted and edited documents: e-Newsletter, Press Releases, Memos, and Pitches
-Organized SS13 Jewelry preview and reached out to editorial contacts for accessory features
-Assisted principals with management of multiple accounts
-Assembled media lists and press kits; created press releases and two-sheets; pitched clients to media outlets
-Coordinated New York Fashion Week; fashion shows and press previews
-Organized inventory and maintained showroom (visual mechanizing)
-Composed follow-up reports post-event
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