Business & Territory Growth Retention and Loss Prevention Strategy,
Leadership & Execution Marketing and Promotions
Client Nurturing and Growth Market Analysis Communicating
Recognized as an extensively experienced broad-based marketing executive showcasing
years of success in; market analysis, customer support, client acquisition and retention,
add on sales and effective team management. Institutes initiatives and carries them out
in order to effectuate positive change, efficiency and increased profitability.
Qualifications include expertise in the following: market analysis, people management, direct
management of marketing teams, delivering client solutions in response to real time, electronic
data. of strategic partnering, teambuilding and long-term planning.
Led successful marketing and retention campaigns in environments where return on investment
and accountability were paramount. Key competencies include:
Strategic Alliances Technical & Proposal Writing
Corporate Market Analysis Contract Negotiations & Closing
Market Analysis & Retention Project Management &Implementation
01/1996 - 01/1997
Oklahoma Central Credit Union － Tulsa, OKMarketing Associate
Independent Credit Union with 9 locations and 365 Million in assets, Created a retention and growth program, based upon market analysis that increased
membership and loan volume 1 to 2% each month over previous month.
Developed sales and marketing program to generate loan volume.
Program increased loan
product volume by 5% in 30 days.
Designed and implemented sales and marketing campaign to increase membership.
the time of the campaign OCCU has grown from 20,000 to over 35,000 members.
Developed five television commercials showcasing different products offered through the
credit union to increase awareness and growth.
One of the largest media and content distribution firms in the country, Responsible for all marketing activities for a 150,000 customer system with approximately
$100 Million in annual revenue.
Responsible for all Tulsa nonprofit partnerships through donations of cable services,
.development and executions of PSAs and monetary donations for the Tulsa Market.
Managed a retention staff of 7 and utilized a technical staff of 125 for all product roll outs.
Implemented a new sales retention program that saw a 40% increase in sales retention,
this program was eventually adopted regionally and then developed a national media sales
and marketing retention program that increased add on sales by 2% per month and
increased inquires by 500 call ins per month, this program was also adopted nationally.
Responsible for sales and branding of new product roll out of cable modems: deployed a
budget of $500,000 for the roll out, coordinated with sales, commercial and technical
staffs, sold out all available modems within first three months of product roll out.
Responsible for all development, production and traffic for PSAs in the Tulsa market.
Handled all traffic for expanded cable networks cross marketing campaigns via
commercials including determination of correct demographics.
01/2009 - 01/2017
Monte Cassino School － Tulsa, OKEducational Assistant
In the Early Childhood Learning Center
Responsible for assisting in the classroom with children , educational projects and classroom
Developed strong relationships among the parents through the network of current students through
school year and summer camp programs
Assisted in identifying children needing additional help through their and developed strategies to help
integrate more efficiently in the classroom whether they needed, academic, emotional or social
boosting to help them prepare for advancement in their personal academics.
06/2017 - 12/2019
CAP Tulsa － Tulsa, OKECP Project Specialist
Key is the largest locally owned staffing service in Tulsa with six divisions, Developed the brand identities of the six Key divisions at role out - financial, technical, medical, office, legal, and industrial through different media venues Created an award winning sales and marketing campaign that generated over 1,000 incoming calls a day that filled 50 new jobs a week for Key beginning with the first week of the program roll out.
Education and Training
University of OklahomaNorman, OKBachelor of Arts: Communications, Marketing and Sociology
Activities and Honors
Parent Child Center of Tulsa, Past Member, Board of Directors,
Past Toyland Ball Chair (largest fundraiser) which raised an average of $125,000 for Parent
Monte Cassino School, Volunteer positions
Publicity Chair, Oktoberfest (largest school fundraiser) raised over 100,000 for school with a
committee of 12 people that worked 12 months prior to event.
Elementary Lunchroom Coordinator, ECLC Newcomers' Chair, New Family Liaison
Public Relations Society of America, Past Member
Philcrest Hills Women's Tennis Association, Past Member