Ecrm Marketing Coordinator resume example with 13 years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK
H: (555) 432-1000
C:
resumesample@example.com
Date of Birth:
India:
:
single:
Career Focus
Highly motivated and reliable marketing professional with strong written and verbal communication skills and over 6 years of marketing, sales, PR and publicity experience.
Summary of Skills
Copywriting
E-Marketing
eCRM, Database
Email Marketing
Membership and Subscription Sales
Social Media
Customer Service
Campaign Performance Tracking
Strategic Sponsorships
Event Planning
Photoshop Design and HTML
Press, PR
Accomplishments
Career Advancement
Promoted twice within first year at GTMF.
Email Marketing
Increased winter email volume from 3.5 Million to 5.2 Million in first winter at JHMR, increased average open rate from 24% to 33%.
Implemented numerous successful targeted email campaigns driving record open rates, revenue, site traffic and social media growth. Grew email database 30% year-over-year.
Email campaigns second only to google search in website referral.
Company, Personal Accolades
Integral part of the marketing team for company voted #1 Ski Resort in North America for 2014 by Ski Magazine, with record skier days and revenue in 2012-13 season.
Received "Ambassador of the Month" award in July 2013 for outstanding work in Marketing.
Press Placements
Coordinated and hosted journalists for GTMF resulting in National Press Placements in Wall Street Journal, Huffington Post and Listen: Life with Classical Music Magazine
Professional Experience
eCRM Marketing Coordinator, 10/2012 - Current Jackson Hole Mountain Resort – City, STATE,
Formulating strategic and targeted email, print and radio campaigns for all resort operations
Strategic email design.
Copywriting for email, collateral materials, print and radio.
Database management, data capture and targeted segmentation.
Implementing activation for strategic partnerships and sponsorships.
Running national, regional and local contests for prospecting.
Campaign reporting and analytics for site traffic and estore revenue
Profit Center liaison for gathering and distributing promotions for all aspects of resort businesses and operations.
Assistant with Press, PR and social media.
Co-Director of Marketing, 03/2011 - 10/2012 Grand Teton Music Festival – City, STATE,
Created and executed all marketing campaigns.
Managed web content, ticket data and sales reporting.
Formulated strategic partnerships and promotions.
Copywriter for all public materials including press releases, website, email blasts, print ads, program book editorial, biographies and social media.
Managed an associate staff member as well as five seasonal employees.
Implemented new website and ticketing system.
Marketing Associate and Ticket Office Manager, 04/2010 - 03/2011 Grand Teton Music Festival – City, STATE,
Assisted Marketing Director with all Marketing campaigns for the Festival.
Drafted copy for press releases, website, promotional emails and advertisements.
Managed all aspects of the ticket office - season subscriptions, seating, sales, customer service and a summer staff of five employees.
Assisted in the execution and production of seven-week concert season, winter concerts series, Met Opera broadcasts and special events including the Jackson Hole Wine Auction.
Associate Account Manager, Ticketing, 01/2009 - 04/2010 Musictoday, LLC (A Live Nation Company) – City, STATE,
Completed various tasks related to marketing and ticket sales for a client base of over 500 artist, venue, and festival clients including Phish, The Dead, Furthur, Trans-Siberian Orchestra, and Bonnaroo Music and Arts Festival.
Coordinated client requests with IT, Merchandise, and Art departments to draft promotional newsletters for Bonnaroo Music and Arts Festival.
Client Manager, Fan Clubs Division, 04/2008 - 01/2009 Musictoday, LLC (A Live Nation Company) – City, STATE,
Completed two summers as a college intern prior to hire - summers of 2007 and 2008.
Created and Executed Marketing campaigns to drive revenue for Taj Mahal through the management of his official fan club site and fan community.
Assisted Senior Account Managers with all E-Marketing campaigns, account management and customer service initiatives pertaining to clients including Dale Earnhardt, Jr., Jeff Gordon, Elvis Presley Enterprises, Zac Brown Band, Santana, and Elvis Costello.
Education
Bachelor of Arts: English, Expected in 2008 - University of Richmond - Richmond, VA GPA:
English Major, Spanish Minor with elective coursework in Music and Arts Management.
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