DIGITAL CONTENT MANAGER Website Analyst | Social Media Management | Content specialist
Professional and accomplished with 8 years of experience working with various media platforms and a background in
sales management. Proven track record of outstanding customer service while maintaining the highest industry
standards, providing innovative ideas, successful user experiences and best practices. An expert in promotional strategy
development and researching new technologies that broaden the scope of the target audience and brand awareness.
Quick to learn new skills, easily adapts to new environments and welcomes challenges.
Metric Conversions Email Marketing Link Building
Cost Per Action Media Planning Keyword building
Click Through Rate Mobile Marketing Behavioral Targeting
Inbound marketing Magento E-commerce
Industry analyst relations
Quantitative and qualitative market research
Marketing plan development
Story development and brand management
Social media expert
Online and mobile consumer marketing tools
Product lifecycle management
E-COMMERCE BUSINESS ANALYST, 03/2016 to Current Lifetime Service Center/ Whiteboxservice.com – Buffalo, NY
Increased website traffic 36% by implementing successful Google AdWords campaign.
Implemented a Facebook ad that created 26% conversions in one month
Maintain product and content information from vendors using Magento Enterprise
Craft landing pages and lead generation forms for relevant paid programs and websites.
Manage both on-page and off page SEO for the company and web pages.
Digital Content Manager/Social Media Analyst, 02/2016 to 01/2017 STEREO ADVANTAGE – Buffalo, NY
Increased website traffic 28% by implementing successful Google AdWords campaign.
Design weekly email blasts to over 18,000 customers using Mailchimp.
Produce weekly reports for 3 corporate websites using Google Analytics.
Create cross-promotional print, TV and social media materials using Adobe creative Suite
Oversaw Time Warner Cable in producing the company commercial for Direct TV.
Sales Consultant, 08/2014 to Current TOTAL TAN – Buffalo, NY
Maintain client records, formulate reports and explain my findings at weekly meetings.
Awarded sales person of the month for highest sales a total of 11 times in our district.
Manage cash drawers and make daily deposits after every shift.
Excellent understanding of Microsoft office 2013 and 2016.
Graphic Designer/Social Media Manager, 08/2011 to 07/2014 BULL STREET GOURMET AND MARKET – Charleston, SC
Enhanced content using Google trends to analyze searches amongst our target audience.
Boosted sales by 12% in six months by creating a living social campaign.
Created metrics with cost per click, cost per action, click through rate and conversion rates.
Increased customer base by 55% in 11 months based on data from Google Analytics.
A.A.S: Graphic Design, Bryant and Stratton College -
B.S: Communications, University - Buffalo Communications