DOMESTIC YIELD ANALYST II INTERNATIONAL YIELD ANALYST II
A goal focused, experienced achiever, delivers a unique understanding of business intelligence, marketing, and data analytics (including inventory management & sales forecasting) to produce quantifiable success in multiple work streams. Experience with large companies in highly competitive industries, serving as a catalyst for the sales and operations of millions of dollars in revenue.
Areas of Expertise
Microsoft Office (Word, Outlook, Excel, PowerPoint), Search Engine Optimization, and Social Media outlets
American AirlinesMarch 2015 to CurrentDomestic Yield Analyst II International Yield Analyst II Fort Worth, TX
Responsible for maximizing passenger revenue (800MM+) of specific domestic and international routes through quantitative analysis of historical passenger demand, the competitive environment, and consumer buying behavior
Implement inter-departmental strategies to plan for special events and peak travel periods throughout the global alliance network
Perform situational analysis and ad-hoc reports to monitor passenger yield and load factor throughout the booking life of all flights
Utilize core economics and game theory to forecast demand and present findings and future planning to senior management during monthly department meetings.
Transitioned markets from both US Airways and American Airlines networks to a single forecast and inventory management tool.
Developed, presented, and implemented current strategy for the 2016 College Football Post-season traffic.
Fiat Chrysler AutomobilesJanuary 2012 to December 2014Sales Manager Little Rock, USA, AR
Facilitated partnership between manufacturer and dealership stakeholders to increase sales and market share
Successfully launched new product line models (2014 Chrysler 200, 2015 Dodge Charger and 2015 Dodge Challenger Hellcat) by securing dealer orders, generating marketing money, and launching showcases and advertising campaigns in specific market areas
Forecasted future sales objectives and market trends to ensure dealership sales will meet market demand
Analyzed historical sales data against current inventories to consult and advise commercial initiatives and marketing operations
Utilized Urban Science (Market Data analysis) and iExam (Financial Statements analysis) daily to discover untapped revenue ($500k+)
Acted as central point of contact between or dealership and factories on daily operations to improve profitability in all departments
Designed monthly KPI reports utilizing advanced excel knowledge - pivot tables, macros, VLookups- to create presentation decks used to display, identify and overcome challenges and objections from stakeholders.
Increased Little Rock, AR 2014 Chrysler market share, surpassing the baseline of the regional office's share growth (.78 vs .65 percentage points respectively).
Grew the overall district's customer satisfaction score 6.5 percentage points (86.0% in 2013 92.5% in 2014) by championing a sales professional bonus for customer satisfaction scores
Ram Brand Advocate - SWBC
El Paso, TX and DFW, TX
Conducted market trend analysis, compiled sales data, and competitive intel with stakeholders to properly control and forecast inventory levels
Designed custom reporting packages, utilizing pivot tables and other excel tools to present tactical plans within dealership operations
Managed a $300K+ budget to implement and direct grassroots and local marketing events
Represented entire 2014 Ram Portfolio to the Texas Auto Writer's Association (TAWA) to their annual "Truck Rodeo" ultimately earning the "2014 Truck of Texas" and "2014 Truck Line of Texas"
Maximized Ram dealership retail sales and revenue by training personnel in product knowledge and presentations
Marketed buzz models (Mossy Oak edition, Ram Black Express and 1500 EcoDiesel) through advertising, promotions and sponsorships.
Increased West Texas 2012 Ram market share, significantly surpassing the baseline of the regional office's share growth and the national market share growth (1.00 vs .32 vs .33 percentage points, respectively).
Increased Dallas-Fort Worth 2013 market share 0.41 percentage points, significantly surpassing the baseline of the regional office's share growth.
41 vs .14 percentage points, respectively).
Discovered $500K+ in excess spending by creating a regression analysis showing a group cable buy for DMA advertising was financially ineffective, and successfully presented the findings to Chrysler management and dealership stakeholders.
University of ArkansasMay 2011Bachelor of Science: EconomicsFayetteville, AREconomics
*Digital Marketing Summit I and II- Chrysler Group, LLC - (March 2012 and March 2013)
*Media Interview Training - Leshay Communications, LLC - (January 2014)
Pi Kappa Alpha - President (2010) and Recruitment Chairman (2009)
Eagle Scout - Boy Scouts of America - (2007)
ad, advertising, AR, budget, cable, central point of contact, competitive, customer satisfaction, economics, special events, senior management, Financial Statements, intel, inventory management, inventory levels, macros, Market Data analysis, market trend, market trends, marketing, market, meetings, Excel, money, Microsoft Office, office, Outlook, PowerPoint, Word, network, networks, peak, personnel, pivot tables, presentations, quantitative analysis, Express, Ram, reporting, retail sales, sales, Search Engine Optimization, strategy, Summit I, Writer
*Pi Kappa Alpha - President (2010) and Recruitment Chairman (2009)
Eagle Scout - Boy Scouts of America - (2007)