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director public affairs communications resume example with 20+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
  • :
Summary

Experienced Communications and Media leader that establishes strategy and achieves goals through collaboration, communication, critical thinking and a commitment to inclusion and diversity.

Skills
  • Corporate Communications
  • Reputation Management
  • Crisis Communications
  • Internal Communications
  • Public Relations
  • Policy Advocacy
  • Public Affairs
  • ESG
  • Corporate Philanthropy
  • Community Relations
Experience
Director, Public Affairs & Communications, 05/2017 - Current
Riskalyze Auburn, WA,
  • Key member of leadership team at $100B enterprise with responsibility for leading and building the public affairs, communications and philanthropic strategy
  • Designed and led the strategy for policy advocacy, external coalitions and corporate reputation resulting in 60% external stakeholder meetings resulting in advocates taking action on company’s behalf
  • Led company’s initiatives with National Association for Counties, US Conference of Mayors, Democratic Mayors Alliance and other key organizations for elected officials
  • Key member of Environmental Social Governance (ESG) team responsible for corporate social responsibility efforts, including setting goals and developing content for annual ESG report and website
  • Member of executive level committee responsible for company’s pandemic response, including developing new policies and ways of working.
  • Member of executive level committee that developed company’s Diversity & Inclusion vision and principles
  • Lead Public Relations strategy to ensure alignment with company goals and business objectives resulting in 90% of media placements that are positive to neutral in sentiment
  • Led content development and execution of company’s internal communication reaching 5,000 employees, resulting in 85% of employees stating that they understood the company’s goals and strategic priories
  • Co-led internal listening strategy and annual employee Engagement Survey used to understand and improve employees' perceptions of their work and the company, resulting in a 92% survey participation rate.
Vice President, Media & Marketing, 08/2013 - 04/2017
Stage Stores City, STATE,
  • 850 department stores in 40 states with $1.6B in annual sales
  • Led strategy and execution for Public Relations, Community Relations, Philanthropy, Media, Digital Marketing,Social Media, Crisis Management, Store Events and Advertising Production
  • Led development of long-term strategy for media advertising, resulting in 25% increase in marketing ROI
  • Drove innovation in Mobile marketing and Social Media, resulting in 200% increase of customer subscriber base and 150% fan growth over two years
  • Created new community giving strategy and program, resulting in 110% annual increase in donations to charitable causes
  • Key member of team responsible for company’s re-branding efforts, resulting in increase in quarterly same store sales.
Director, Media, 06/2011 - 07/2013
Sprint City, STATE,
  • Developed and led media strategy, planning and buying, for Sprint, Virgin Mobile, Boost, and Assurance with responsibility for annual budget of $800M+ resulting in 10% increase in media impressions in one year with flat budget
  • Led media negotiations for NASCAR, NBA, Academy Awards, The Voice, Survivor, and other iconic sports and entertainment media properties
  • Reported directly to the Chief Marketing Officer and led team of 10 media and digital marketing professionals.
Vice President, Marketing, 01/2008 - 06/2011
Dunnhumby City, STATE,
  • Led media measurement and consultant portion of the business with over 40 clients, including retailers and manufacturers, resulting in $3M in annual sales revenue one year after launch
  • Collaborated with research and analyst team to develop leading tools to measure marketing and media effectiveness.
Director, Strategic Media, 12/1999 - 12/2007
The Coca-Cola Company City, STATE,
  • Directed strategic media planning for company’s portfolio of over 30 brands in US
  • Led development of brand media objectives, planning principles, and buying strategies, and created roadmap for teams to execute
  • Responsible for planning $500M budget resulting in productivity savings of $35M by optimizing planning and buying techniques
  • Sponsored studies in Contact Effectiveness, Word of Mouth, Trends Forecasting Research, and Cinema Engagement
  • Directed media strategy for major sports and entertainment properties, including the Olympics, NCAA, Academy Awards, Cinema, World Cup, NASCAR, and NBA
  • Led change management project to merge Media and Digital Marketing teams by clarifying roles, process and modeling leadership behavior
  • Responsible for internal media training of colleagues in brand marketing, promotions, and customer marketing teams
Education and Training
Juris Doctor: , Expected in
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Univ. of Maryland School of Law - Baltimore, MD
GPA:
Status -
Bachelor of Arts: , Expected in
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Spelman College - Atlanta, GA
GPA:
Status - cum laude
Honors and Recognition
  • "Top 20 Women in Business” The National Women’s Council
  • “Top Women Executives in Marketing” Black Enterprise
  • Corporate Women of Achievement, Atlanta YMCA
  • Coca-Cola Company: Marketing Productivity
  • Coca-Cola Company: Big, Bold & Inspiring Leadership: The Courage to Shape a Better Future

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Resume Overview

School Attended

  • Univ. of Maryland School of Law
  • Spelman College

Job Titles Held:

  • Director, Public Affairs & Communications
  • Vice President, Media & Marketing
  • Director, Media
  • Vice President, Marketing
  • Director, Strategic Media

Degrees

  • Juris Doctor
  • Bachelor of Arts

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