LiveCareer-Resume

director of social media and marketing resume example with 10+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
  • :
Professional Summary

Creative and analytically minded Marketing Director with expertise across multiple facets of marketing channels including email campaigns, public relations, sales funnels, project management, social media and strategic planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and sales funnels.

Skills
  • Social ad campaigns
  • Influencer outreach efforts
  • Social Media Management
  • Brand development
  • Public and Media Relations
  • Brand messaging
  • Email Marketing
  • Content Strategy
  • Storytelling
  • Campaign development
  • Operations management
  • Key Performance Indicator (KPI) Monitoring
  • Multitasking abilities
  • Customer service
  • Team building
  • Flexible & Adaptable
  • Critical thinking
  • Written Communication
  • Strategic planning
  • Sales and Marketing
  • Project Management
  • Market Research
  • Analytics and Research
  • Product Sales
  • Understanding of Target Markets
  • Strategic Partnerships
  • Marketing Strategy Development
  • Sales Forecasting
Work History
Director of Marketing, 02/2018 - Current
Centricity , ,
  • Developed productive relationships with bloggers, online media outlets and social media influencers.
  • Brought about noticeable improvements to click rates, follower counts and engagement with clear and focused strategies.
  • Analyzed and reported online marketing campaign results.
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Established platform plan for content creation and curation to drive traffic.
  • Used analytics tools like Sprout Social, Planoley, Hub Spot to follow metrics and interpret results.
  • Worked with editors, graphic designers, photographers and production coordinators to develop content.
  • Devised specific strategies for each clients based on goals, branding and target demographics.
  • Revamped website, increasing daily visitation from 50 to 300 + per month.
  • Managed team of 4 to generate original content and moderate online community members.
  • Increased customer engagement 30% through social media ad's and lead pages increasing revenue by 20%.
  • Promoted successful outcome of marketing development strategy by aligning consistent brand messaging and visual designs across all digital outlets.
  • Planned, implemented and tracked sales and marketing strategies on crm software
  • Conceptualized brand identity
  • Developed innovative marketing campaigns based on key objectives.
  • Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
  • Consulted with product development teams to enhance products based on customer data.
  • Compiled product, market and customer data to forecast accurate sales and profit projections.
  • Prepared detailed reports and goals with updates to project specifications, progress, identified conflicts and team activities on Asana.
  • Conducted research to analyze customers' behavior, including preferences, trends and purchasing habits.
  • Increased brand awareness by developing technical and non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
  • Worked within budget parameters to develop and implement sales funnels on marketing software and strategies by analyzing key data and consumer demographics.
  • Monitored trends in social media, industry and competitive landscape to create new materia for ad's and launches.
  • Came up with unique and innovative ideas for product branding.
  • Established community relationships by coordinating events to maximize marketing strategies.
Marketing Manager, 08/2016 - 08/2018
Adventist Health System , ,
  • Analyzed and reported social media and online marketing campaign results.
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Analyzed competitor pages to locate backlink and keyword opportunities.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Developed Twitter, Instagram, Facebook, and LinkedIn strategy for reports.
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns.
  • Curated and segmented editorial content to increase engagement and channel growth.
  • Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
  • Identified target market and key segments through in-depth analysis of markets and related trends.
  • Drafted internal memoranda for company employees.
  • Built media kits in support of specific strategic initiatives.
  • Developed original content for blog posts and website articles.
  • Prepared social media posts and videos with eye for viral content strategies.
  • Secured media coverage for clients, company and specific campaigns.
  • Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style.
  • Helped plan and execute private, company and client events.
  • Cultivated and maintained strong relationships with media outlets.
  • Wrote and distributed press releases for company and clients.
  • Provided administrative support to senior team members.
  • Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
  • Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
  • Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
  • Increased revenues and supported business goals by developing public relations strategies and campaigns.
  • Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
  • Devised strategies and roadmaps to support product vision and value to business.
  • Increased customer engagement through social media.
  • Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across all digital outlets.
  • Drove brand awareness by developing online marketing campaigns.
Digital Marketing Director + Creative Director, 01/2013 - 07/2016
Henry Dry Goods , ,
  • Revamped work strategies and processes to accomplish agency objectives.
  • Established procedures and quality standards for department.
  • Developed high-impact creative projects from concept to completion, including trailers and promotional content for company campaigns.
  • Orchestrated photo sessions by choosing photographers, stylists and cosmetic artists.
  • Evaluated and contributed to creative team ideas and translated into actionable project plans.
  • Managed campaigns with specific focuses in order to meet customer needs and creative visions.
  • Evaluated and approved image retouch work, mechanicals and art proofs to deliver quality results.
  • Recruited, hired and trained top candidates with eye for performance.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
  • Organized and executed robust, creative experiential marketing events.
  • Evaluated target market research and adjusted strategy to address competitive influences and changing market.
  • Created innovative strategies to drive customer engagement.
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Worked with marketing teams to create, deploy and optimize effective campaigns for clients.
  • Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
  • Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
  • Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
  • Established criteria for each milestone within product roadmap as means to measure developmental progress.
  • Reviewed sales, customer concerns and new opportunities to drive business strategy at weekly planning sessions.
  • Assessed vendor products and maintained positive vendor relations.
  • Prioritized roadmap in order to achieve product goals and metrics.
  • Defined and analyzed metrics to measure product performance.
  • Liaised with clients to develop deep understanding of business needs and current market landscape.
  • Directed planning, budgeting, vendor selection and quality assurance efforts.
  • Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
  • Compiled product, market and customer data to forecast accurate sales and profit projections.
  • Worked independently and in team environment to design new products.
  • Focused on color and contrast while developing new ideas and concepts.
  • Displays self-motivation to meet deadlines and produce new products with public appeal.
  • Updated pricing and signage to complete product displays and educate customers.
  • Created interior displays to promote products in alignment with corporate sales objectives.
  • Managed aesthetically pleasing displays to showcase company products and increase sales.
  • Promoted seasonal products and trends to move stock and prepare for incoming inventory.
  • Worked with managers and advertising directors to optimize promotions.
Creative Director + Photographer, 05/2010 - 08/2014
On A Whim Photography , ,
  • Adjusted, modified and networked photos using digital and computer manipulative applications.
  • Determined and adjusted subject position, props and lighting equipment while selecting camera angles to optimize final product.
  • Planned and prepared for all on-location and studio shoots.
  • Inspected proofs to verify quality of prints and need for adjusting and retouching.
  • Experimented with different lighting effects to deliver unique images utilized on websites, prints and promotional items.
  • Completed complex photo shoots involving large-scale performances at indoor and outdoor venues.
  • Archived photographs on computers and servers.
  • Shot photographs in controlled lab, field and remote environments.
  • Edited, toned, captioned and uploaded photographs for news publications.
  • Maintained productive professional relationships with models and modeling agencies.
  • Selected and set up appropriate props, backdrops and lighting.
  • Tracked inventory of all photo lab products and equipment.
  • Delivered savings by negotiating special prices with equipment suppliers and venue representatives.
  • Directed guests to photo port location to view and purchase pictures.
  • Applied digital styling techniques to enhance photos.
  • Fabricated camera mounts and cases to capture images and protect equipment.
  • Consulted with supervisors to handle any unusual problems and alter existing equipment.
  • Scheduled and booked locations for complex photo shoots, working collaboratively with clients, models and stylists.
  • Photographed high-quality images for both print and internet distribution.
  • Performed advanced computer processing of images for assignments.
  • Revamped work strategies and processes to accomplish agency objectives.
  • Established procedures and quality standards for department.
  • Developed strategic communication and marketing plans.
  • Collaborated with outside agencies to manage project progress and milestones.
  • Managed campaigns with specific focuses in order to meet customer needs and creative visions.
  • Negotiated vendor contracts and services to meet budget requirements.
  • Evaluated and approved image retouch work, mechanicals and art proofs to deliver quality results.
  • Orchestrated photo sessions by choosing photographers, stylists and cosmetic artists.
  • Developed high-impact creative projects from concept to completion, including trailers and promotional content for company campaigns.
  • Evaluated and contributed to creative team ideas and translated into actionable project plans.
  • Negotiated contracts with stylists and photographers to organize photo shoots.
Education
Associate of Applied Science: General Studies, Expected in 05/2011
-
Eastern Kentucky University - Richmond, KY
GPA:
Status -

Minor in Marketing

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Resume Overview

School Attended

  • Eastern Kentucky University

Job Titles Held:

  • Director of Marketing
  • Marketing Manager
  • Digital Marketing Director + Creative Director
  • Creative Director + Photographer

Degrees

  • Associate of Applied Science
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