(555) 432-1000,
, , 100 Montgomery St. 10th Floor

Expert in leading business groups through CX transformation, including CRM strategy, analytics, and business process change management. Provide strategic and operational direction to Sales, Marketing, and Senior Executives to design and implement effective sales systems that maximize investments and productivity.

  • Sales Process Engineering
  • Business Analyst
  • Compelling Presenter
  • Consultative and Relationship Selling
  • End-end Implementation
  • Salesforce Administration
  • Rapport and Relationship Building
  • Lead Generation
  • Proven Leadership Skills
  • Databases
  • Business Process
  • Marketing and Sales
Education and Training
National Louis University Chicago, IL Expected in 06/2013 Master of Science : Counseling - GPA :
  • 4.0 GPA
  • Focused study on increasing high school completion rates among low income, Hispanic populations.
Moody Bible Institute Chicago, IL Expected in Bachelor of Arts : Education - GPA :
  • Major in Education and Pre-Counseling

Salesforce System Administrator Certification XXX1

Oracle Eloqua Marketing B2B Master Certification 2018

Oracle Eloqua Marketing Luminary Certification 2018

Oracle Sales Cloud BI Reporting Course Certificate 2017


Salesforce Trailhead

Current Profile-

  • Certified Salesforce System Administrator
  • Ranger Rank
  • Badges include: System Admin Series, Rollout Strategy, Configuration and Extension, Project Management, Storytelling
Virginia Tire And Auto - Director of Sales Operations
Leesburg, VA, 10/2013 - Current
  • Authored and implemented the CX strategy for Education division resulting in increased collaboration between work groups, and improved ROI across multiple schools.
  • Provide leadership and strategic direction to student care, sales operations, and student retention staff and programming.
  • Create and continuously improve digital lead score models for Education division, resulting in 24% increase in lead conversion over previous year, and an estimated 500K increase in revenue.
  • Developing advanced segmentation based on user behavior profiling across multiple social platforms, website, and sales interactions.
  • Led business and IT groups through full project ideation and implementation, including establishing future rollouts of the tools to other business divisions to maximize business outcomes.
  • Partnered with senior leadership to develop and consistently deliver cadence of sales, marketing, and operations related reports with analysis and recommendations from the data utilizing Oracle BI tools and Tableau.
  • Maintain data verification and cleansing processes and automations, ensuring databases are clean, accurate, and relevant for segmentation and analytics.
  • End to end implementation of Oracle Eloqua and Sales Cloud tools, including business process transformation resulting in improved funnel and employee performance.
  • Directed change management initiative towards integrated marketing and sales funnel, identifying better leads and improving sales cycle times.
Vmly&R - Director of Student Experience
Allen Park, MI, 07/2012 - 09/2013
  • Developed and implemented business plan that launched a third school for non-traditional, adult students.
  • Grew gross revenue to 4 million.
  • Maximized a 6 million budget and ensure proper spending within department.
  • Developed and maintained a multi-channel student communication plan to reduce communication burnout and brand messaging for enrollment.
  • Led cross-departmental committee on policy and process change to improve service delivery to non-traditional, adult students. This included Fin Aid, Academics, Finance, and Admissions.
  • Created and regularly delivered dashboards and analytics for directors and key services staff utilizing MS office and tableau.
Hospital Sisters Health System - Corporate - Operations Manager
Breese, IL, 01/2009 - 06/2012
  • Created student peer advisor team to assist in persistence efforts and degree completion campaigns resulting in 15% increase in semester to semester persistence and approximately 100K in additional revenue.
  • Developed and maintained collaborative operations calendar with four other student support services.
  • Created and maintained business process of all venues and internal policy, increasing efficiencies and training of new employees.
  • Grew staff from team of four to three teams of nine to expand services to non-traditional school and seminaries.
  • Developed training and on-boarding curriculum to quickly and uniformly train staff through levels of competency and mastery.
Moody Bible Institute - Student Services Coordinator
City, STATE, 02/2008 - 12/2008
  • Answered student, family and visitor questions with friendly and knowledgeable support.
  • Developed change management plan for online venue after new Student Information System was implemented and changed all processes.
  • Hired and managed team of four workers to provide service solutions for inbound student concerns.
  • Sent regular reporting and analysis on student engagement to faculty, as well as persistence/retention reporting to leadership.

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School Attended

  • National Louis University
  • Moody Bible Institute

Job Titles Held:

  • Director of Sales Operations
  • Director of Student Experience
  • Operations Manager
  • Student Services Coordinator


  • Master of Science
  • Bachelor of Arts

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