Director of Sales Operations Resume Example
Expert in leading business groups through CX transformation, including CRM strategy, analytics, and business process change management. Provide strategic and operational direction to Sales, Marketing, and Senior Executives to design and implement effective sales systems that maximize investments and productivity.
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Salesforce Trailhead
Current Profile- https://trailblazer.me/id/jengelkemier
- Certified Salesforce System Administrator
- Ranger Rank
- Badges include: System Admin Series, Rollout Strategy, Configuration and Extension, Project Management, Storytelling
- Authored and implemented the CX strategy for Education division resulting in increased collaboration between work groups, and improved ROI across multiple schools.
- Provide leadership and strategic direction to student care, sales operations, and student retention staff and programming.
- Create and continuously improve digital lead score models for Education division, resulting in 24% increase in lead conversion over previous year, and an estimated 500K increase in revenue.
- Developing advanced segmentation based on user behavior profiling across multiple social platforms, website, and sales interactions.
- Led business and IT groups through full project ideation and implementation, including establishing future rollouts of the tools to other business divisions to maximize business outcomes.
- Partnered with senior leadership to develop and consistently deliver cadence of sales, marketing, and operations related reports with analysis and recommendations from the data utilizing Oracle BI tools and Tableau.
- Maintain data verification and cleansing processes and automations, ensuring databases are clean, accurate, and relevant for segmentation and analytics.
- End to end implementation of Oracle Eloqua and Sales Cloud tools, including business process transformation resulting in improved funnel and employee performance.
- Directed change management initiative towards integrated marketing and sales funnel, identifying better leads and improving sales cycle times.
- Developed and implemented business plan that launched a third school for non-traditional, adult students.
- Grew gross revenue to 4 million.
- Maximized a 6 million budget and ensure proper spending within department.
- Developed and maintained a multi-channel student communication plan to reduce communication burnout and brand messaging for enrollment.
- Led cross-departmental committee on policy and process change to improve service delivery to non-traditional, adult students. This included Fin Aid, Academics, Finance, and Admissions.
- Created and regularly delivered dashboards and analytics for directors and key services staff utilizing MS office and tableau.
- Created student peer advisor team to assist in persistence efforts and degree completion campaigns resulting in 15% increase in semester to semester persistence and approximately 100K in additional revenue.
- Developed and maintained collaborative operations calendar with four other student support services.
- Created and maintained business process of all venues and internal policy, increasing efficiencies and training of new employees.
- Grew staff from team of four to three teams of nine to expand services to non-traditional school and seminaries.
- Developed training and on-boarding curriculum to quickly and uniformly train staff through levels of competency and mastery.
- Answered student, family and visitor questions with friendly and knowledgeable support.
- Developed change management plan for online venue after new Student Information System was implemented and changed all processes.
- Hired and managed team of four workers to provide service solutions for inbound student concerns.
- Sent regular reporting and analysis on student engagement to faculty, as well as persistence/retention reporting to leadership.
- 4.0 GPA
- Focused study on increasing high school completion rates among low income, Hispanic populations.
- Major in Education and Pre-Counseling
Salesforce System Administrator Certification 2021
Oracle Eloqua Marketing B2B Master Certification 2018
Oracle Eloqua Marketing Luminary Certification 2018
Oracle Sales Cloud BI Reporting Course Certificate 2017
“On Demand Report for Recruitment [Higher Ed Sales Team]- How to Maximize Insight Without Killing Time” Presentation for Oracle HEUG Alliance 2019 Conference.
“Unifying Marketing and Recruitment Plans Using Eloqua and Sales Cloud” Presentation for Oracle HEUG Alliance 2018 Conference.
“Key Steps to Determine, Design, and Deploy a Successful CRM Strategy and System” Presentation for Oracle HEUG Alliance 2015 Conference.
“Yin and Yang: Successful Implementation of CRM strategy” Presentation for STAMATS 2014 Marketing Conference.
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Resume Overview
School Attended
- National Louis University
- Moody Bible Institute
Job Titles Held:
- Director of Sales Operations
- Director of Student Experience
- Operations Manager
- Student Services Coordinator
Degrees
- Master of Science : Counseling
Bachelor of Arts : Education
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