close
  • Dashboard
  • Resumes
  • Cover Letters
  • Resumes
    • Resumes
    • Resume Builder
    • Resume Examples
      • Resume Examples
      • Nursing
      • Customer Service
      • Education
      • Sales
      • Manager
      • View All
    • Resume Search
    • Resume Templates
      • Resume Templates
      • Microsoft Word
      • Professional
      • Modern
      • Traditional
      • Creative
      • View All
    • Resume Services
    • Resume Formats
      • Resume Formats
      • Chronological
      • Functional
      • Combination
    • Resume Review
    • How to Write a Resume
      • How to Write a Resume
      • Summary
      • Experience
      • Education
      • Skills
        • Skills
        • Hard Skills
        • Soft Skills
    • Resume Objectives
  • CV
    • CV
    • CV Examples
    • CV Formats
    • CV Templates
    • How to Write a CV
  • Cover Letters
    • Cover Letters
    • Cover Letter Builder
    • Cover Letter Examples
      • Cover Letter Examples
      • Customer Service
      • Marketing
      • Sales
      • Education
      • Accounting
      • View All
    • Cover Letter Services
    • Cover Letter Templates
    • Cover Letter Formats
    • How to Write a Cover Letter
  • Questions
  • Resources
  • About
    • About
    • Reviews
  • Contact
  • jane
    • Settings
    • Help & Support
    • Sign Out
  • Sign In
Member Login
  • LiveCareer
  • Resume Search
  • Director of Marketing
Please provide a type of job or location to search!
SEARCH

Director of Marketing Resume Example

Love this resume?Build Your Own Now
DIRECTOR OF MARKETING
https://www.linkedin.com/in/joanneowens/
Professional Summary

Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management. Enthusiastic [Job Title] eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of [Task] and [Task] and training in [Skill]. Motivated to learn, grow and excel in [Industry].

Work History
Central States Manufacturing- Director of Marketing
North Augusta , SC01/2009 - Current
  • Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
  • Directed successful SEO and link-building campaign to increase website's credibility and drive traffic.
  • Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
  • Developed network of related professionals to open up business opportunities.
  • Implemented new SEO and SEM strategies, and Google analytics to increase conversion rates by [Number]%.
  • Transformed corporate website and social media platforms to better engage customers and promote sales.
  • Planned and directed off-site promotional events to attract guests to property.
  • Coordinated creation and deployment of videos, social media posts and other marketing collateral.
  • Supervised marketing for product launches, including public relations tasks, direct mail pieces, trade shows, sales training and e-mail blasts.
  • Leveraged different market research strategies to investigate new products and enhance campaign planning.
  • Boosted brand awareness with target customer demographics with social, print and email campaigns.
  • Revitalized web content and social media profiles with new and interesting content.
  • Developed written sales proposals and replied to RFPs and RFIs.
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement.
  • Planned and carried out successful marketing events and trade show appearances as head of [Number]-person marketing team.
  • Planned events, including tradeshows and vendor fairs, for clients and partners to attend.
  • Composed daily posts for social media and helped build presence for [Name of Company] on Twitter, Facebook and Instagram.
  • Submitted professional proposals and project scopes in response to Requests for Proposals.
  • Tracked and reported on marketing campaign responses.
  • Contributed expertise to multiple committees to enhance outreach and branding strategies.
  • Built, implemented and updated effective SEO strategies.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Developed paid client ads for use on diverse social media platforms, achieving average of [Number] users per ad.
  • Maintained continuous check on [Type], [Type] and [Type] metrics, optimizing and enhancing campaigns based on current trend data.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Consulted with [Type] and [Type] departments to manage marketing initiatives promoting [Product or Service].
  • Tracked key metrics and developed spreadsheets and data models.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Monitored [Type] data and made adjustments to marketing campaigns, resulting in [Number]% increase in sales.
  • Optimized advertising efforts by developing content for media relations, corporate communications and [Type] posts.
  • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Collected [Type] data using various research methods to broaden results and optimize marketing strategies.
  • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
  • Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules.
  • Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
  • Wrote engaging and successful marketing, advertising and website copy.
Kroger- Owner
Scottsdale , AZ12/2007 - 01/2014
  • Worked with clients to gather and define requirements, establish scopes and managing project milestones.
  • Conceptualized and developed graphics products for [Type], [Type] and [Type] projects using [Software].
  • Managed all phases of [Number] new product developments, including conceptualizing designs, managing milestones and incorporating customer feedback.
  • Used [Software] to create images and layouts for over [Number] projects.
  • Pursued business development opportunities and fostered positive relationships with [Type] clients through engaging presentations.
  • Used [Software] to create images and layouts.
  • Developed print materials such as brochures, banners and signs.
  • Designed [Type] and [Type] aspects of [Product or Service].
  • Created digital image files for use in digital and traditional printing methods.
  • Built corporate brands by designing cohesive looks between elements such as logos and letterheads.
  • Applied creative expertise to present marketing concepts.
  • Designed website layouts, templates and unique branded looks.
  • Created broad range of work using various design techniques.
  • Met with customers to present mockups and collect information for adjustments.
  • Created eye catching and functional digital design concepts across various platforms to strengthen company brand and identity.
  • Designed graphics for website decoration and layout.
  • Maintained websites for branches of [Company].
  • Configured and purchased domains for websites.
  • Conceptualized, planned and executed original designs for wide range of website properties.
Marketing Coordinator- Morris, Nichols, Arsht & Tunnell LLP
City , STATE04/2005 - 01/2008
  • Boosted brand awareness with target customer demographics with social, print and email campaigns.
  • Revitalized web content and social media profiles with new and interesting content.
  • Developed written sales proposals and replied to RFPs and RFIs.
  • Developed corporate communications strategies, programs and projects.
  • Proofread marketing documentation to check for spelling, grammar and syntax errors.
  • Planned events, including tradeshows and vendor fairs, for clients and partners to attend.
  • Planned marketing initiatives and leveraged referral network to promote business development.
  • Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
  • Communicated closely with all applicable parties within company, including art department, upper management and sales team.
Accomplishments
  • Developed an interactive website for [Name of organization] that resulted in an increase in traffic by [Number]% in just [Number] of weeks of launch.
Affiliations

Legal Marketing Association

Association of Legal Administrators

Schmidt Marketing Network

Bike Riding

Enjoy bike riding with my dog, along with swimming and traveling

Skills
  • Brand development
  • Campaign management
  • Budgeting
  • Strategic Planning
  • Client communication
  • Marketing and advertising
  • Corporate Communications
  • Customer service
  • Communications
  • Relationship development
  • MS Office
Education
Radford UniversityCityAssociate of Arts: Journalism

Attended 1978-1981

Delaware College of Art And DesignCity, StateGraphic Design

1999

Salem Community CollegeCity, StateCreative Writing
Build Your Own Now

DISCLAIMER

Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

How this resume score could be improved?

Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:

79Average
Resume Strength
  • Completeness
  • Measurable results
  • Strong summary
  • Typos

Resume Overview

School Attended

  • Radford University
  • Delaware College of Art And Design
  • Salem Community College

Job Titles Held:

  • Director of Marketing
  • Owner
  • Morris, Nichols, Arsht & Tunnell LLP

Degrees

  • Associate of Arts : Journalism
    Graphic Design
    Creative Writing

Create a job alert for [job role title] at [location].

×

Advertisement

Similar Resumes

View All
Regional-Director-of-Marketing-&-Admissions-resume-sample

Regional Director of Marketing & Admissions

Stonerise Healthcare Llc

Inwood , WV

Director-of-Strategic-Marketing-resume-sample

Director of Strategic Marketing

HairClub® A Division Of Aderans

City , STATE

Director,-eCommerce-and-Digital-Marketing-resume-sample

Director, eCommerce and Digital Marketing

Kehe Food Distributors

Coeur D Alene , ID

  • About Us
  • Privacy Policy
  • Terms of Use
  • Sitemap
  • Work Here
  • Contact Us
  • FAQs
  • Accessibility
  • EN
  • UK
  • ES
  • FR
  • IT
  • DE
  • NL
  • PT
  • PL
customerservice@livecareer.com
800-652-8430 Mon- Fri 8am - 8pm CST
Sat 8am - 5pm CST, Sun 10am - 6pm CST
  • Stay in touch with us
Site jabber winner award

© 2022, Bold Limited. All rights reserved.