Director Of Marketing Resume Example Central States Manufacturing

DIRECTOR OF MARKETING

https://www.linkedin.com/in/joanneowens/

Professional Summary

Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management. Enthusiastic [Job Title] eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of [Task] and [Task] and training in [Skill]. Motivated to learn, grow and excel in [Industry].

Work History

Central States Manufacturing- Director of Marketing
North Augusta , SC01/2009 - Current

Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
Directed successful SEO and link-building campaign to increase website's credibility and drive traffic.
Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
Developed network of related professionals to open up business opportunities.
Implemented new SEO and SEM strategies, and Google analytics to increase conversion rates by [Number]%.
Transformed corporate website and social media platforms to better engage customers and promote sales.
Planned and directed off-site promotional events to attract guests to property.
Coordinated creation and deployment of videos, social media posts and other marketing collateral.
Supervised marketing for product launches, including public relations tasks, direct mail pieces, trade shows, sales training and e-mail blasts.
Leveraged different market research strategies to investigate new products and enhance campaign planning.
Boosted brand awareness with target customer demographics with social, print and email campaigns.
Revitalized web content and social media profiles with new and interesting content.
Developed written sales proposals and replied to RFPs and RFIs.
Masterminded highly successful digital strategies for various platforms to attract customer engagement.
Planned and carried out successful marketing events and trade show appearances as head of [Number]-person marketing team.
Planned events, including tradeshows and vendor fairs, for clients and partners to attend.
Composed daily posts for social media and helped build presence for [Name of Company] on Twitter, Facebook and Instagram.
Submitted professional proposals and project scopes in response to Requests for Proposals.
Tracked and reported on marketing campaign responses.
Contributed expertise to multiple committees to enhance outreach and branding strategies.
Built, implemented and updated effective SEO strategies.
Helped clients develop website portals and social media pages to promote businesses.
Developed paid client ads for use on diverse social media platforms, achieving average of [Number] users per ad.
Maintained continuous check on [Type], [Type] and [Type] metrics, optimizing and enhancing campaigns based on current trend data.
Oversaw preparation of marketing copy, images, videos, emails and other collateral.
Consulted with [Type] and [Type] departments to manage marketing initiatives promoting [Product or Service].
Tracked key metrics and developed spreadsheets and data models.
Identified appropriate marketing channels and target customers for campaigns.
Monitored [Type] data and made adjustments to marketing campaigns, resulting in [Number]% increase in sales.
Optimized advertising efforts by developing content for media relations, corporate communications and [Type] posts.
Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
Collected [Type] data using various research methods to broaden results and optimize marketing strategies.
Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules.
Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
Wrote engaging and successful marketing, advertising and website copy.

Kroger- Owner
Scottsdale , AZ12/2007 - 01/2014

Worked with clients to gather and define requirements, establish scopes and managing project milestones.
Conceptualized and developed graphics products for [Type], [Type] and [Type] projects using [Software].
Managed all phases of [Number] new product developments, including conceptualizing designs, managing milestones and incorporating customer feedback.
Used [Software] to create images and layouts for over [Number] projects.
Pursued business development opportunities and fostered positive relationships with [Type] clients through engaging presentations.
Used [Software] to create images and layouts.
Developed print materials such as brochures, banners and signs.
Designed [Type] and [Type] aspects of [Product or Service].
Created digital image files for use in digital and traditional printing methods.
Built corporate brands by designing cohesive looks between elements such as logos and letterheads.
Applied creative expertise to present marketing concepts.
Designed website layouts, templates and unique branded looks.
Created broad range of work using various design techniques.
Met with customers to present mockups and collect information for adjustments.
Created eye catching and functional digital design concepts across various platforms to strengthen company brand and identity.
Designed graphics for website decoration and layout.
Maintained websites for branches of [Company].
Configured and purchased domains for websites.
Conceptualized, planned and executed original designs for wide range of website properties.

Marketing Coordinator- Morris, Nichols, Arsht & Tunnell LLP
City , STATE04/2005 - 01/2008

Boosted brand awareness with target customer demographics with social, print and email campaigns.
Revitalized web content and social media profiles with new and interesting content.
Developed written sales proposals and replied to RFPs and RFIs.
Developed corporate communications strategies, programs and projects.
Proofread marketing documentation to check for spelling, grammar and syntax errors.
Planned events, including tradeshows and vendor fairs, for clients and partners to attend.
Planned marketing initiatives and leveraged referral network to promote business development.
Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
Communicated closely with all applicable parties within company, including art department, upper management and sales team.

Accomplishments

Developed an interactive website for [Name of organization] that resulted in an increase in traffic by [Number]% in just [Number] of weeks of launch.

Affiliations

Legal Marketing Association

Association of Legal Administrators

Schmidt Marketing Network

Bike Riding

Enjoy bike riding with my dog, along with swimming and traveling

Skills

Brand development
Campaign management
Budgeting
Strategic Planning
Client communication
Marketing and advertising

Corporate Communications
Customer service
Communications
Relationship development
MS Office

Education

Radford UniversityCityAssociate of Arts: Journalism

Attended 1978-1981

Delaware College of Art And DesignCity, StateGraphic Design

1999

Salem Community CollegeCity, StateCreative Writing

Resume Overview

School Attended

Radford University
Delaware College of Art And Design
Salem Community College

Job Titles Held:

Director of Marketing
Owner
Morris, Nichols, Arsht & Tunnell LLP

Degrees

Associate of Arts : Journalism
Graphic Design
Creative Writing

Director of Marketing Resume Example

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