LiveCareer-Resume

director of marketing resume example with 16+ years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
  • :
Links
  • https://www.linkedin.com/in/JessicaClaire/
Professional Summary

Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management. Enthusiastic [Job Title] eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of [Task] and [Task] and training in [Skill]. Motivated to learn, grow and excel in [Industry].

Skills
  • Brand development
  • Campaign management
  • Budgeting
  • Strategic Planning
  • Client communication
  • Marketing and advertising
  • Corporate Communications
  • Customer service
  • Communications
  • Relationship development
  • MS Office
Work History
Director of Marketing, 01/2009 - Current
Central States Manufacturing North Augusta, SC,
  • Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
  • Directed successful SEO and link-building campaign to increase website's credibility and drive traffic.
  • Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
  • Developed network of related professionals to open up business opportunities.
  • Implemented new SEO and SEM strategies, and Google analytics to increase conversion rates by [Number]%.
  • Transformed corporate website and social media platforms to better engage customers and promote sales.
  • Planned and directed off-site promotional events to attract guests to property.
  • Coordinated creation and deployment of videos, social media posts and other marketing collateral.
  • Supervised marketing for product launches, including public relations tasks, direct mail pieces, trade shows, sales training and e-mail blasts.
  • Leveraged different market research strategies to investigate new products and enhance campaign planning.
  • Boosted brand awareness with target customer demographics with social, print and email campaigns.
  • Revitalized web content and social media profiles with new and interesting content.
  • Developed written sales proposals and replied to RFPs and RFIs.
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement.
  • Planned and carried out successful marketing events and trade show appearances as head of [Number]-person marketing team.
  • Planned events, including tradeshows and vendor fairs, for clients and partners to attend.
  • Composed daily posts for social media and helped build presence for [Name of Company] on Twitter, Facebook and Instagram.
  • Submitted professional proposals and project scopes in response to Requests for Proposals.
  • Tracked and reported on marketing campaign responses.
  • Contributed expertise to multiple committees to enhance outreach and branding strategies.
  • Built, implemented and updated effective SEO strategies.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Developed paid client ads for use on diverse social media platforms, achieving average of [Number] users per ad.
  • Maintained continuous check on [Type], [Type] and [Type] metrics, optimizing and enhancing campaigns based on current trend data.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Consulted with [Type] and [Type] departments to manage marketing initiatives promoting [Product or Service].
  • Tracked key metrics and developed spreadsheets and data models.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Monitored [Type] data and made adjustments to marketing campaigns, resulting in [Number]% increase in sales.
  • Optimized advertising efforts by developing content for media relations, corporate communications and [Type] posts.
  • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Collected [Type] data using various research methods to broaden results and optimize marketing strategies.
  • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
  • Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules.
  • Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
  • Wrote engaging and successful marketing, advertising and website copy.
Owner, 12/2007 - 01/2014
Kroger Scottsdale, AZ,
  • Worked with clients to gather and define requirements, establish scopes and managing project milestones.
  • Conceptualized and developed graphics products for [Type], [Type] and [Type] projects using [Software].
  • Managed all phases of [Number] new product developments, including conceptualizing designs, managing milestones and incorporating customer feedback.
  • Used [Software] to create images and layouts for over [Number] projects.
  • Pursued business development opportunities and fostered positive relationships with [Type] clients through engaging presentations.
  • Used [Software] to create images and layouts.
  • Developed print materials such as brochures, banners and signs.
  • Designed [Type] and [Type] aspects of [Product or Service].
  • Created digital image files for use in digital and traditional printing methods.
  • Built corporate brands by designing cohesive looks between elements such as logos and letterheads.
  • Applied creative expertise to present marketing concepts.
  • Designed website layouts, templates and unique branded looks.
  • Created broad range of work using various design techniques.
  • Met with customers to present mockups and collect information for adjustments.
  • Created eye catching and functional digital design concepts across various platforms to strengthen company brand and identity.
  • Designed graphics for website decoration and layout.
  • Maintained websites for branches of [Company].
  • Configured and purchased domains for websites.
  • Conceptualized, planned and executed original designs for wide range of website properties.
Morris, Nichols, Arsht & Tunnell LLP, 04/2005 - 01/2008
Marketing Coordinator City, STATE,
  • Boosted brand awareness with target customer demographics with social, print and email campaigns.
  • Revitalized web content and social media profiles with new and interesting content.
  • Developed written sales proposals and replied to RFPs and RFIs.
  • Developed corporate communications strategies, programs and projects.
  • Proofread marketing documentation to check for spelling, grammar and syntax errors.
  • Planned events, including tradeshows and vendor fairs, for clients and partners to attend.
  • Planned marketing initiatives and leveraged referral network to promote business development.
  • Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
  • Communicated closely with all applicable parties within company, including art department, upper management and sales team.
Education
Associate of Arts: Journalism, Expected in
-
Radford University - Radford, VA,
GPA:
Status -

Attended 1978-1981

: Graphic Design, Expected in
-
Delaware College of Art And Design - Wilmington, DE
GPA:
Status -

1999

: Creative Writing, Expected in
-
Salem Community College - Penns Grove, NJ
GPA:
Status -
Accomplishments
  • Developed an interactive website for [Name of organization] that resulted in an increase in traffic by [Number]% in just [Number] of weeks of launch.
Affiliations

Legal Marketing Association

Association of Legal Administrators

Schmidt Marketing Network

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Resume Overview

School Attended

  • Radford University
  • Delaware College of Art And Design
  • Salem Community College

Job Titles Held:

  • Director of Marketing
  • Owner
  • Morris, Nichols, Arsht & Tunnell LLP

Degrees

  • Associate of Arts

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