Director Of Marketing resume example with 14+ years of experience

Jessica Claire
, , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
Home: (555) 432-1000 - Cell: - - -
Professional Summary

Award-winning VP of Marketing with 15+ years of rapid advancement with expertise across multiple facets of marketing channels including brand development/ product promotion, graphic design, paid digital and non-digital channels, copywriting, Wordpress/HTML, market and data analysis. With proven success leading various teams across interdepartmental marketing and business development. While working along side external partners, vendors, and teams to execute current industry products to then scale revenue demand, bran development and public relations. Regarded for the dynamic ability to analyze advanced metrics and complex data while developing key projects to drive sales and growth. Experienced in start up to corporate marketing event driven strategies to drive awareness and business development. While executing in depth analysis on granular technical data metric analysis, budgeting, to develop profitable marketing ROAS/ROI . Allowing clear insights to forecast and achieve essential campaign and marketing results.


  • Paid Advertising
  • Marketing Strategy
  • Traditional Marketing
  • Public Relations
  • Product Development
  • Website Development
  • Graphic Design
  • Social Media Integration
  • Personnel Management
  • Copywriting
  • CRM Management
  • Marketing Automation
  • Lead Generation
  • Marketing Funnel Optimization
  • Re-Targeting
  • Budgeting & Finance
  • Search Engine Optimization
  • Tracking & Reporting
  • Market Analysis
  • Team Management
  • Brand Development
  • P&L Management
  • KPI & ROAS Strategy
Work History
05/2015 to 01/2023
VP of Marketing Audicus , , Miami, FL
  • Developed and implemented marketing channels (PPC, email, SEO, social media, web design. With strategic lead development campaigns, and assessment of campaign performance.
  • Oversee B2C,B2B, and DTC marketing departments for international and Eastern U.S.
  • Utilizing Salesforce, Hubspot, and Marketo. To develop reporting, target strategies, manage client accounts, KPI's, ROAS, and budgeting.
  • Optimize and improve marketing funnel /consumer segmentation processes and systems to develop effective strategies to increase lead acquisition to achieve quarterly revenue goal. While managing and analyze marketing teams.
  • Designing and developing multiple websites , social media channels, paid media, and traditional print material to achieve 12.51% average conversion rates, lower CPC from $16.21 to $8.21 and increased CTR from 5.26% to 11.24%.
  • Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
  • Drove company branding efforts to increase market presence and brand recognition.
03/2014 to 04/2015
Sr. Director of Marketing Northmarq Capital , ,

• Created and managed Facebook, Instagram, Google and LinkedIn Programmatic advertisement campaigns targeting lead generation, client acquisition, and reporting. Simultaneously executed marketing channels, sales development, client B2B support and relations. To then objectively increase sales and revenue generation.
• Analyze various campaigns performance, key performance indicators, metrics, analytics, return on ad spend, and develop detailed measurement reports to state marketing success.
• Execute outreach due diligence on various territories to further develop lead generation and further focus on successful campaign performance.

  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Developed paid client ads for use on diverse social media platforms, achieving average conversion rate of 9.72%.
12/2009 to 02/2014
Director of Marketing and Operations Robbins Research International LLC , ,
  • Operating international sales and marketing division in generating social media marketing, Google AdWords/AdSense, SEO, Facebook Ad sets, and influencer promotions
  • Increasing generated website traffic, sales conversions and marketing effectiveness
  • Attending to customer and client inquires as well as marketing trends to achieve 100% in quarterly sales/revenue, 90% in customer satisfaction and 42% sales conversions within allotted deadline project deadlines
  • Increased consumer retention by 76% by reactivating dormant consumers through B2C and DTC retention campaigns.
  • Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
  • Coordinated teams of design and implementation professionals to manage all project objectives.
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
10/2007 to 11/2009
National Online Sales Manager Dell Electronics , ,
  • Open and establish online and direct client business sales accounts through direct business inquires through generated prospects.
  • Operate as point of contact for business sales solutions and account affairs, and meet remotely with executive corporate, sales, marketing and management departments to ensure sales goals and brand awareness goals H.P.
  • Visit designated partnered major retailers to establish and significantly increase brand awareness amongst consumers.
  • Grew annual sales by 72% YoY
  • Execute technical workshops to retailer employees and generating sales.
  • Directed effective hiring, orientation, training, development, and retention of sales staff to maximize team performance.
  • Established and maintained budgets, quotas and regional territories for team members to drive consistent growth.
  • Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
06/2005 to 09/2007
Regional Marketing Manager HP , ,
  • Boosted customer satisfaction ratings, increased client retention, grew market share and decreased lag time by implementing process improvements.
  • Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.
  • Utilized Adobe Creative Suite to produce professional marketing collateral.
  • Managed centralized marketing resources for entire area.
  • Promoted programs, products and services with multi-channel strategies.
  • Developed strategic and tactical marketing plans for region.
  • Increased event foot traffic by 53% and online sales 31% annually.
  • Visit designated partnered major retailers to establish and significantly increase brand awareness among consumers.
  • Execute technical workshops to retailer employees and generating sales
Expected in 02/2017
Bachelor of Arts: Business And Personal/Financial Services Marketing
Florida International University - Miami,FL,
  • Minored in Integrated Marketing Communications
  • Member of Business Pitch Club
  • Member of Market Innovation Think Tank
  • Member of Business Analysis Group
Expected in 03/2013
Bachelor of Arts: Business Administration, Minor Communications
New York Institute of Technology - New York, NY,
  • Minored in Microeconomics
  • Awarded Shark Tank Business Finalist
  • Professional development completed in Business Marketing Automation Processes

Google Ads • Google Ads Display • Google Analytics • Google Ads Measurement • Search Ads 360 • Shopping Ads • Facebook Blueprint • Hubspot• Sales Force • Marketo Expert • Adobe Photoshop • Adobe Flash • Adobe In Design • The Trade Desk

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Resume Overview

School Attended

  • Florida International University
  • New York Institute of Technology

Job Titles Held:

  • VP of Marketing
  • Sr. Director of Marketing
  • Director of Marketing and Operations
  • National Online Sales Manager
  • Regional Marketing Manager


  • Bachelor of Arts
  • Bachelor of Arts

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