Director Of Marketing resume example

• Created and managed Facebook, Instagram, Google and LinkedIn Programmatic advertisement campaigns targeting lead generation, client acquisition, and reporting. Simultaneously executed marketing channels, sales development, client B2B support and relations. To then objectively increase sales and revenue generation.
• Analyze various campaigns performance, key performance indicators, metrics, analytics, return on ad spend, and develop detailed measurement reports to state marketing success.
• Execute outreach due diligence on various territories to further develop lead generation and further focus on successful campaign performance.

• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Developed paid client ads for use on diverse social media platforms, achieving average conversion rate of 9.72%.

• Operating international sales and marketing division in generating social media marketing, Google AdWords/AdSense, SEO, Facebook Ad sets, and influencer promotions
• Increasing generated website traffic, sales conversions and marketing effectiveness
• Attending to customer and client inquires as well as marketing trends to achieve 100% in quarterly sales/revenue, 90% in customer satisfaction and 42% sales conversions within allotted deadline project deadlines
• Increased consumer retention by 76% by reactivating dormant consumers through B2C and DTC retention campaigns.
• Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
• Coordinated teams of design and implementation professionals to manage all project objectives.
• Managed branding campaigns and event marketing initiatives in print, video, web and social media.

• Open and establish online and direct client business sales accounts through direct business inquires through generated prospects.
• Operate as point of contact for business sales solutions and account affairs, and meet remotely with executive corporate, sales, marketing and management departments to ensure sales goals and brand awareness goals H.P.
• Visit designated partnered major retailers to establish and significantly increase brand awareness amongst consumers.
• Grew annual sales by 72% YoY
• Execute technical workshops to retailer employees and generating sales.
• Directed effective hiring, orientation, training, development, and retention of sales staff to maximize team performance.
• Established and maintained budgets, quotas and regional territories for team members to drive consistent growth.
• Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.

• Boosted customer satisfaction ratings, increased client retention, grew market share and decreased lag time by implementing process improvements.
• Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.
• Utilized Adobe Creative Suite to produce professional marketing collateral.
• Managed centralized marketing resources for entire area.
• Promoted programs, products and services with multi-channel strategies.
• Developed strategic and tactical marketing plans for region.
• Increased event foot traffic by 53% and online sales 31% annually.
• Visit designated partnered major retailers to establish and significantly increase brand awareness among consumers.
• Execute technical workshops to retailer employees and generating sales