Director Of Marketing resume example with 13+ years of experience
JessicaClaire
, , 609 Johnson Ave., 49204, Tulsa, OK100 Montgomery St. 10th Floor
H: (555) 432-1000
C:
resumesample@example.com
Date of Birth:
India:
:
single:
Summary
Team-oriented Marketing Director with over 12 years in the industry, including successful cultivation of high-performing teams, increased efficiency, improved return on investment spending, revenue enhancement and career development of personnel. Mentoring talent, able to identify employee strengths, weaknesses, abilities and inadequacies toward individual improvement, heightened engagement, responsibility expansion and improved results for both the individual and the organization. Dedicated to effective leadership of cohesive marketing teams toward ultimate brand success.
Skills
Successful product marketing through strategic data analysis
Excellent written and verbal communication skills
Marketing team management and leadership
Marketing campaign planning and execution
SEO and paid advertising campaign expert
Product research & development
Successful product launches
Experience
Director of Marketing, 06/2018 - 07/2021 City Of Chicago, Il – Chicago, IL,
Created and implemented 60 print and digital marketing campaigns for the Outreach, Inc. Marketing Products Division. This included powerful visuals for two ecommerce websites and rich digital content for online advertising assets, as well as utilizing direct mail, including catalogs.
Recruited and hired long-term successful marketing team members
Applied market knowledge and customer insight analysis through in-house data and surveys to drive sales through targeted promotions.
Led a company-wide Digital Product Development team to develop and execute four profitable digital products, three of them being subscription-based, generating monthly recurring revenue. Responsibilities included developing product feature road maps for the IT developers, and formulating marketing campaigns for product launches and growth.
Developed and implemented digital marketing plans that incorporated SEO, paid and organic social media, and email marketing.
Guided and motivated marketing team of nine people to tackle continuous improvement objectives, streamlining processes and controlling costs to spearhead a profitable division that had previously only been profitable one out of sixteen years before I became Director.
Researched market competitors to identify potential new products and service opportunities.
Evaluated and enhanced content of online ecommerce pages, blog posts and social media platforms.
Successfully executed strategic marketing plans for an entirely new-to-the-company category of products during the pandemic to increase branding exposure, create new customer traffic and sales.
Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to the executive team.
Compiled financial and statistical information to successfully promote products and services, utilizing in-house data as well as Google Analytics for five web properties.
Mentored marketing personnel on best practices and protocol to maximize products.
Strategically managed the marketing department budget for maximum effectiveness on return on investment spending
Senior Marketing Project Manager, 01/2017 - 06/2018 Billie – New York, NY,
Wrote original content, such as industry-relevant articles and ebooks, to offer on web properties to obtain email opt-in subscribers.
Developed marketing communications content for email blasts, print ads, product catalogs, conference materials, and social media.
Conducted matchback analysis on catalog mailings to determine return on investment and strategic mailing list selection.
Created content and messaging - including emails, print ads, social media, and press releases - for an annual global initiative which generates over $1.5 million in product sales annually.
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