Director Of Marketing resume example with 13+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • H: (555) 432-1000
  • C:
  • Date of Birth:
  • India:
  • :
  • single:

Team-oriented Marketing Director with over 12 years in the industry, including successful cultivation of high-performing teams, increased efficiency, improved return on investment spending, revenue enhancement and career development of personnel. Mentoring talent, able to identify employee strengths, weaknesses, abilities and inadequacies toward individual improvement, heightened engagement, responsibility expansion and improved results for both the individual and the organization. Dedicated to effective leadership of cohesive marketing teams toward ultimate brand success.

  • Successful product marketing through strategic data analysis
  • Excellent written and verbal communication skills
  • Marketing team management and leadership
  • Marketing campaign planning and execution
  • SEO and paid advertising campaign expert
  • Product research & development
  • Successful product launches
Director of Marketing, 06/2018 - 07/2021
City Of Chicago, Il Chicago, IL,
  • Created and implemented 60 print and digital marketing campaigns for the Outreach, Inc. Marketing Products Division. This included powerful visuals for two ecommerce websites and rich digital content for online advertising assets, as well as utilizing direct mail, including catalogs.
  • Recruited and hired long-term successful marketing team members
  • Applied market knowledge and customer insight analysis through in-house data and surveys to drive sales through targeted promotions.
  • Led a company-wide Digital Product Development team to develop and execute four profitable digital products, three of them being subscription-based, generating monthly recurring revenue. Responsibilities included developing product feature road maps for the IT developers, and formulating marketing campaigns for product launches and growth.
  • Developed and implemented digital marketing plans that incorporated SEO, paid and organic social media, and email marketing.
  • Guided and motivated marketing team of nine people to tackle continuous improvement objectives, streamlining processes and controlling costs to spearhead a profitable division that had previously only been profitable one out of sixteen years before I became Director.
  • Researched market competitors to identify potential new products and service opportunities.
  • Evaluated and enhanced content of online ecommerce pages, blog posts and social media platforms.
  • Successfully executed strategic marketing plans for an entirely new-to-the-company category of products during the pandemic to increase branding exposure, create new customer traffic and sales.
  • Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to the executive team.
  • Compiled financial and statistical information to successfully promote products and services, utilizing in-house data as well as Google Analytics for five web properties.
  • Mentored marketing personnel on best practices and protocol to maximize products.
  • Strategically managed the marketing department budget for maximum effectiveness on return on investment spending
Senior Marketing Project Manager, 01/2017 - 06/2018
Billie New York, NY,
  • Wrote original content, such as industry-relevant articles and ebooks, to offer on web properties to obtain email opt-in subscribers.
  • Developed marketing communications content for email blasts, print ads, product catalogs, conference materials, and social media.
  • Conducted matchback analysis on catalog mailings to determine return on investment and strategic mailing list selection.
  • Created content and messaging - including emails, print ads, social media, and press releases - for an annual global initiative which generates over $1.5 million in product sales annually.
Marketing Communications Coordinator, 07/2013 - 01/2017
Atos Malvern, PA,
  • Developed strategy and content for organic and paid social media campaigns that included Facebook, Twitter, Instagram, and YouTube.
  • Wrote press releases for product launches and organizational partnerships.
  • Pitched press release and op-ed content to the media.
  • Managed timelines and production for 14 product catalogs and mailings per year.
  • Created marketing plans for new digital content product lines and campaigns.
  • Product database management.
Marketing Project Manager, 12/2007 - 07/2013
Micro Focus Santa Clara, CA,
  • Formulated and managed the department budget.
  • Prepared and presented reports for return on investment analysis of marketing actions.
  • Created and executed marketing plans for specific product lines.
  • Developed direct mail marketing promotions including copywriting, mailing list selection, print buying, and graphic design collaboration.
  • Oversight of the development, design, and production of email promotions, catalogs, direct mail pieces, print ads, and web display ads.
  • Management of list database.
  • Google Analytics and AdWords
  • Developed editorial and promotional content for three monthly email newsletters reaching several hundred thousand subscribers.
  • Planned, promoted, and executed webinars featuring authors and products.
  • Developed and implemented social media campaigns for products and organizational branding.
Education and Training
Master of Public Administration: , Expected in 12/2012
University of Colorado Denver - Aurora, CO
  • Summa cum laude graduate
Bachelor of Arts: Mass Media Communications, Expected in 05/2003
Oral Roberts University - Tulsa, OK
  • Summa cum laude graduate
  • Certified Customer Acquisition Specialist - DigitalMarketer

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Resume Overview

School Attended

  • University of Colorado Denver
  • Oral Roberts University

Job Titles Held:

  • Director of Marketing
  • Senior Marketing Project Manager
  • Marketing Communications Coordinator
  • Marketing Project Manager


  • Master of Public Administration
  • Bachelor of Arts

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