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director of marketing resume example with 12+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
  • :
Summary

Experienced B2C Fintech Product Marketing professional with 12+ years supporting and launching multiple brands, programs, and products including: prepaid cards, debit and savings accounts, gift cards, secured credit cards, and payments with a proven track record as a highly effective cross-functional leader, consistently building strong partnerships (both internal and external), motivating and encouraging direct reports to meet growth opportunities, and building alignment with and working effectively across teams to develop and execute strategy.

Skills
  • Product Marketing
  • Copywriting & Content Development
  • Digital Marketing
  • Project Management
  • Supervision & Leadership
  • Branding & Positioning
  • Data Driven
  • CRM & Retention
  • Interpersonal Communication
  • Partner Management
Experience
Director of Marketing, 10/2018 to 10/2022
Firefly AerospaceCedar Park, TX,

Led a team of skilled marketers responsible for product marketing, branding, promotions, incentives, retention and partner supported marketing acquisitions, in addition to partner onboarding, management and ongoing support of over 300 licensed partners increasing revenue year over year which resulted in a lucrative buyout of CARD at the end 2022.

  • Responsible for developing and maintaining branding and positioning of all key products and features while working as key liaison between marketing and product to launch new products including CARD premium Bank Account, CARDCares co-branded charity giveback program, and B2B white labeled CARDxYou prepaid card program.
  • Worked with analytics and product leads to define clear KPIs and develop automated reports to continuously monitor customer performance and develop presentations to communicate out growth strategies and opportunities.
  • Developed and maintained marketing calendar and worked as cross functional leader between department stakeholders to align department roadmaps to ensure consistency and timely launches of new product features.
  • Utilized consumer and industry research to develop multiple successful data driven and scalable promotions, sweepstakes, incentives and winback campaigns to increase growth and revenue.
  • Scaled licensor supported marketing acquisitions by developing and implementing self-service marketing toolkits in addition to onboarding and leveraging licensors' social media business accounts to create “advertiser access” and “boosted post” paid social ads, doubling the number of cards issued while lowering cost per acquisition by 37%.
  • Developed and led others to write and produce emotive print, digital, and video content while ensuring consistency in formatting, tone, and voice in all communication materials to improve SEO and enClairement.
  • Recruited, hired, trained, mentored, managed, and retained the very best talent for the marketing department.
Senior Marketing Manager, 07/2015 to 10/2018
Aeg WorldwideCarson, CA,

Worked as liaison between Marketing and Product for GreenDot Secured Card, PayPal Mobile payments, and white label Bank Account brands. Responsible for the development, management, and implementation of all marketing programs that drive messaging, branding, and revenue growth while delivering marketing programs on time and on budget. Led projects from conception through execution, with broad exposure to all functional aspects of the company.

  • Conducted consumer research and leveraged internal data to developer “Credit Builder” consumer profiles and leveraged finding to develop claim strategies used to create all customer communications and acquisitions targeting.
  • Led the development and execution of marketing initiatives and promotions, including mailers, card art, digital campaigns, social media and POS assets while ensuring excellence in execution.
  • Launched automated surveys for continuous consumer feedback and consolidated and analyzed data to create monthly brand performance decks and presented to product and business leads.
  • Advanced the efficiency and transparency of our marketing processes by championing the use of briefs, key internal communications processes, and delivered approvals.
Marketing Manager, 02/2011 to 07/2015
Citizens Financial Group, Inc.Norton, OH,

Responsible for channel communications, including email, printed collateral, banner ads, and social media, in addition to researching and planning campaigns, with the delivery and results for key strategic initiatives. Responsible for creative development of all direct mail, email, and online marketing, while managing three freelance designers. Outside of the marketing team, worked with: Product Team, Development team, IT, Finance, Risk, Compliance, and Legal.

  • Revamped email marketing content plans and schedule, delivering an unprecedented average 58% open rate (formally 19%) by dramatically improving content, headlines, and implementing A/B testing.
  • Researched emerging technologies and new trends in email marketing to maximize the effectiveness of strategies and tactics.
  • Developed and implemented test and challenger process for direct mail communications, which increased response rates by 10%.
  • Played a key role in two successful bank conversions, email platform upgrade, and launched acquisitions email campaigns through Eloqua.
  • Organized launch of retail portfolio through project management, creative development, and distribution.
Business Development Manager, 05/2010 to 02/2011
Publicis GroupeSan Luis Obispo, CA,

Responsible for developing and maintaining productive relationships with both new and existing clients. Served as the primary point of contact for partners, while working hard to maintain a good working relationship with other company departments. Developed strategies while keeping abreast of changes in the marketplace and watching competitor activity.

  • Spearheaded all direct mail and email communication for partners.
  • Developed competitive analysis reports, marketing requirement documents, training materials, and presentations.
  • Improved process for all partner onboarding including contract approval and fulfillment resulting in a faster and more efficient onboarding process.
Education
Bachelor of Science: Economics and Business Administration, Expected in to Saint Mary's College of California - Moraga, CA
GPA:

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Resume Overview

School Attended

  • Saint Mary's College of California

Job Titles Held:

  • Director of Marketing
  • Senior Marketing Manager
  • Marketing Manager
  • Business Development Manager

Degrees

  • Bachelor of Science

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