director of marketing resume example with 11+ years of experience
Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
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Summary
An accomplished, creative and results driven senior marketing leader with over 10 years of experience in marketing management, strategic planning, project management, communications, coaching, event planning and execution, budgeting, creative design and development. Transforms traditional marketing using data-driven insights and digital expertise to drive company growth. Recognized for implementing technology to enhance business processes and customer experiences in an organic manner. A dedicated and resourceful leader with talent for cultivating high-performance teams, creating lasting value for customers and maximizing results via creative solutions, skilled planning and team leadership.
Skills
Campaign planning
Product marketing
Communications management
Project management
Stakeholder relations
Marketing campaign management
Customer Relationship Management (CRM)
Marketing Collateral
Event planning and execution
Internet and E-mail Marketing
Demand Generation Marketing
Social media marketing
Customer engagement strategies
Web analytics
Pay-per-click advertising
Digital marketing
Marketing automation
Workforce Management
Education and Training
OTTERBEIN COLLEGEWesterville, Round Lake, Ohio, IllinoisExpected in 1991 ā āBachelor of Fine Arts:Design And Technology - GPA:
Experience
Columbia University - Director of Marketing New York, NY, 09/2018 - 12/2020
Delivered 20% year over year increase in converted marketing qualified leads through varying market conditions at less than 3% cost of acquisition.
Proactively partnered with regional sales leaders and individual product line leaders developing a unified marketing strategy to secure marketing investments.
Implemented strategic approach to improve web presence for key product lines, including SEO, page optimization, catalog maintenance, content creation, reporting and analytics.
Leveraged the companies first online ecommerce platform delivering $500K in first year direct sales.
Drove internal, external and executive communications across the business unit including implementation of mobile and virtual communication platforms.
Improved efficiency by applying agile techniques to day-to-day marketing project management resulting in a 25% increase in productivity.
Reduced year over year labor costs over 7% through shared service strategy.
Saved over 20% consolidating agencies while improving product and brand presentation including virtual experiences.
Defined the integrated marketing role through leadership and direction for all marketing activity across Industrial business unit.
Reduced redundancy, improved efficiency and advanced functional maturity.
Developed focused approach to campaign management and content creation.
Designed and deployed first shared service approach for tactical marketing functions.
Reduced overall labor costs 20% year over year while doubling marketing qualified lead conversion through strategic re-integration of regional and business marketing teams into single global team.
Introduced shared service team model, supplying high-quality digital marketing services at low cost as model for other parts of organization.
Reduced trade show costs by over $1,000,000 annually through consolidation of design and construction services
Implemented e-catalog structures to simplify product offering and increase product views by 205%, resulting in 20% increase in customer engagement.
Developed, maintained and deepened strategic partnerships with agencies, vendors and distribution partners.
Migrated and overhauled multiple business web sites into new, modern and unified company site.
Improved customer experience through integrated e-catalog creating a unified digital product data and content management system.
Directed social media and digital marketing strategy and initiatives to promote brand building, customer retention, engagement, reputation and revenue-focused activities.
Managed content creation, data analysis, and insight.
Facilitated tight deadlines and collaboration across separate business units while driving collaboration across broad team of product managers, engineers, marketers, and technical teams.
Consolidated over 75 different product lines into one unified electronic catalog.
Migrated 1,500 content pages and drove creation of 3,000 new product images and new descriptions and data for 95,000 parts.
Produced blog posts, pay-per-click ads and promotional content.
Won the individual award of excellence in 2015.
TE Connectivity - Content Manager /Graphic Designer City, STATE, 01/2009 - 01/2014
Designed new, on-brand visual elements and templates focusing on concept and messaging.
Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.
Developed engaging marketing and promotional advertisements and content to generate sales revenue and grow customer base.
Responsible for all marketing collateral, including brochures, catalogs, video, interactive applications, presentations and web content.
Managed internal and external partners to ensure consistent brand usage and quality guidelines.
Created 3D product renderings in Keyshot to replace traditional product photographs and presented prototype to focus group for feedback on functionality and design from potential consumers.
Trained marketing analysts in Adobe Creative Suite functionality to develop skill and technique in performing graphic-related activities.
Maintained company website and updated with newly designed products and corporate announcements.
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