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Director of Marketing Resume Example

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DIRECTOR OF MARKETING
Professional Summary

A dynamic and creative leader with demonstrated success in conceiving and implementing brand vision and strategy through comprehensive marketing campaigns, programs and events. Substantial executive-level experience managing departments and organizations, with a work ethic rooted in family business and volunteerism.

Areas of Expertise
  • Strategic Planning
  • Branding & Identity
  • Digital Media
  • Content Creation
  • Social Media Management
  • Stakeholder Presentations
  • Operations Management
  • Public Speaking
  • Quality Control
  • Customer Service
  • Project Management
  • Art Direction
  • Graphic Design
  • Photography
  • Video Production & Editing
Work History
Director of MarketingOct 2019 - Jul 2020
Visit SacramentoSacramento, CA
  • Grew customer base 26% by refining 12 program-related marketing campaigns alongside omnichannel program driven by Google and industry analytics.
  • Stepped up productivity by 35%, establishing project management system that leveraged communication materials across three departments with workflow monitoring to ensure hitting campaign milestones.
  • Designed short-term editorial strategy that contributed to 15% increase in community base across United States, Canada, and Europe within five months.
  • Supervised and mentored five team members, overseeing data analyst, SEO, multimedia content, and technology, successfully adapting to new management and processes.
  • Reduced costs 4% from $2.2 million marketing allocation by negotiating better retainer contracts, streamlined media buys to be more efficient, and strengthen strategic relationships with advertising agencies and freelance partners.
Owner/Director of Creative Services MarketingJun 2012 - Jul 2020
Farrell Scott CreativeSacramento, CA

Creative and Marketing Services, Specializing in Start-up Companies

  • Led brand development, visual identity, launch events, and marketing plans for nine start-ups, managing marketing budgets totaling $680,000 collectively.
  • Increasedclient revenue through compelling graphic design, environmental design, and multifaceted print and digital marketing campaigns, from conception to launch.
  • Directed design execution for 350+ pieces of content annually from infographics and wayfinding to social media and billboards.
  • Known for utilizing decision making, critical thinking, and time management skills to complete projects on time and budget.
  • Negotiated vendor contracts and services to meet budget requirements.
Director of MarketingSep 2004 - Jun 2012
WDC Exploration & WellsWoodland, CA

National Water Well Drilling Company

  • Increased sales from $26 to $80 million in 8 years by leading long and short-term marketing strategies that achieved annual objectives and enhanced profitability.
  • Conceived complete refresh of brand identity, all lead generating materials including print advertising, banner ads, website, landing pages, email campaigns, trade show booths, direct mail, various marketing collateral, and videos.
  • Built brand awareness and expanded lead growth by 320%.
  • Raised number of sales presentations by 40% per month with new advertising and email campaigns, improving lead-to-opportunity conversion rate by 23%.
  • Customized and trained three executive staff and 17 sales team members on Salesforce CRM and Marketing Cloud, increasing productivity by 12%.
Skills
  • Photoshop
  • Lightroom
  • InDesign
  • Illustrator
  • Premiere Pro
  • Acrobat
  • Dreamweaver
  • WordPress
  • Microsoft Office
  • Powerpoint
  • Salesforce CRM/MC
  • CoSchedule
  • Buffer
  • ExactTarget/MailChimp
  • Social Media Platforms
Career Industry Experience
  • Live Sports & Entertainment
  • Entertainment Digital Media Transport
  • Public Relations & Media Buying
  • Non-profit Organizations
  • Event Production & Management
  • Food & Agriculture
  • Fashion, Women's Apparel
  • Commercial & Residential Construction
Education
Bachelor of Arts: Theatre ArtsCalifornia State University, NorthridgeNorthridge, CA
Award of Achievement: PhotographyCity College of San FranciscoSan Francisco, CA
Certified AdministratorSalesforce CRMSan Mateo, CA
Certified Trainer: Customer ServiceDisney InstituteOrlando, FL
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Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

Resume Overview

Companies Worked For:

  • Visit Sacramento
  • Farrell Scott Creative
  • WDC Exploration & Wells

School Attended

  • California State University, Northridge
  • City College of San Francisco
  • Salesforce CRM
  • Disney Institute

Job Titles Held:

  • Director of Marketing
  • Owner/Director of Creative Services Marketing

Degrees

  • Bachelor of Arts : Theatre Arts
    Award of Achievement : Photography
    Certified Administrator
    Certified Trainer : Customer Service

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