Director of Marketing Resume Example

Creative and Marketing Services, Specializing in Start-up Companies

• Led brand development, visual identity, launch events, and marketing plans for nine start-ups, managing marketing budgets totaling $680,000 collectively.
• Increased client revenue through compelling graphic design, environmental design, and multifaceted print and digital marketing campaigns, from conception to launch.
• Directed design execution for 350+ pieces of content annually from infographics and wayfinding to social media and billboards.
• Known for utilizing decision making, critical thinking, and time management skills to complete projects on time and budget.
• Negotiated vendor contracts and services to meet budget requirements.

National Water Well Drilling Company

• Increased sales from $26 to $80 million in 8 years by leading long and short-term marketing strategies that achieved annual objectives and enhanced profitability.
• Conceived complete refresh of brand identity, all lead generating materials including print advertising, banner ads, website, landing pages, email campaigns, trade show booths, direct mail, various marketing collateral, and videos.
• Built brand awareness and expanded lead growth by 320%.
• Raised number of sales presentations by 40% per month with new advertising and email campaigns, improving lead-to-opportunity conversion rate by 23%.
• Customized and trained three executive staff and 17 sales team members on Salesforce CRM and Marketing Cloud, increasing productivity by 12%.