LiveCareer-Resume

director of marketing resume example with 11+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
:
Summary

Clerical and Administrative- Dedicated and focused individual who excels at prioritizing, completing multiple tasks simultaneously and following through to achieve project goals. Seeking a role of increased responsibility and authority. Resourceful and accomplished Office Manager with extensive office operations and personnel organization expertise.


Marketing Strategy and Execution- Developed and executed the strategies, creativity, and visioning to drive awareness, fuel new business acquisition, and build brand equity and sustainability.


Marketing & Communications- Designed a diversity of corporate identities, collateral, and promotional pieces to engage target audiences; created original content to align messaging and present value propositions.Skilled marketing professional focused on exceeding revenue goals, driving high-volume new user acquisition and growing subscription-based businesses. Versed in all aspects of marketing campaigns from concept development to execution and launch.


Management- Managed sales individuals in my designated territory, set sales goals and planned schedules and events. Set the Market direction by hiring sales individuals who reported to me directly. Earned a reputation as a willing and experienced manager to always go above and beyond to deliver on performance expectations.


Sales- Organized Sales Manager with 10+ years sales experience. Proven track record of implementing successful sales programs to exceed company goals. Extensive knowledge of the fashion and cosmetic industries. Energetic and outgoing with an innate drive to make sales quota.

Highlights
  • Brand development
  • New customer acquisition
  • Stakeholder relations
  • Multi-media marketing
  • Account management
  • Strategic media placement
  • Interactive marketing
  • Special events planning
  • Microsoft Office proficiency
  • Meticulous attention to detail
  • Executive presentation development

  • Trade shows
  • Channel strategy
  • Brand recognition optimization
  • Prospecting
  • Knowledge of market trends
  • Media relations
  • Articulate public speaker
  • Professional and mature
  • Schedule management
  • Travel administration
  • Self-starter
Education
Gold Coast School of Real Estate Boca Raton, FL Expected in 2014 Real Estate Agent : Real Estate Agent - GPA :

I hold an active Florida Real Estate Agent License

Western Michigan University Kalamazoo, MI Expected in 2006 Bachelors of Science : Business, Sales, and Marketing - GPA :
  • Coursework in Business Administration
  • Fashion and Textiles course
  • Coursework in Selling Skills and Techniques and Consultative Selling
  • Public Relations coursework
  • Social Media and Communications coursework
  • Practical Product Management seminar
  • Sales
  • Project Management
  • Microsoft Office Applications Certificate
  • Coursework in Administrative Technology
Accomplishments

Administrative

  • Performed administration tasks such as filing, developing spreadsheets, faxing reports, photocopying collateral and scanning documents for inter-departmental use.
  • Arranged, scheduled and coordinated all logistics and travel itineraries for staff of 10 employees.
  • Ensured staff was equipped with all necessary supplies and collateral for long distance travel.

Branding

  • Designed and executed branding plan to rename and re-brand.
  • Conducted studies to create messaging strategy.

Product Roll-Out

  • Responsible for marketing for product launch including public relations, direct mail pieces, trade shows, sales training and e-mail campaign.

Marketing Requirements

  • Worked with customers to define and develop business cases for new products
  • Wrote marketing requirements documents for future product development.

Market Research

  • Defined industry segments and identified opportunities in domestic and international markets.

Organizational Development

  • Implemented strategy targeting high-profile clientele.
  • Replaced industry leader within 9 months of product launch.

Experience
Community Health System - Director of Marketing
Franklin, TN, 2011 - 07/2013
  • Coordinated corporate marketing events, trade shows, marketing conferences, and industrial meetings, while working with vendors to negotiate contracts.
  • Developed marketing plans to promote the product to external markets, using a social media campaign on numerous sites, including Facebook. Media buying large ad campaigns to progressively promote the Brand and the product notoriety.
  • Set the marketing direction for the company by creating new programs and events, managing events on site domestically and internationally.
  • Researched market competitors and industry trends to identify potential new products and services.
  • Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
  • Planned travel arrangements for twelve executives and staff.
  • Drafted meeting agendas, supplied advance materials and executed follow-up for meetings and team conferences.
  • Handled all media and public relations inquiries.
  • Organized files, developed spreadsheets, faxed reports and scanned documents.
Cline Davis & Mann, Inc. - Strivectin Skin Care Territory Representative
Gretna, LA, 09/2009 - 2011
  • Progressively promoted and sold Strivectin products and traveled to locations throughout south Florida. Directly in charge of sales in specific areas, always exceeded sales goals.
  • Managed and hosted events to sell products directly to consumers. Worked with distributors such as Nordstrom's, Macys, Dillard's, Bloomingdales and Sephora on visual merchandising displays and product placement.
  • Managed and created events with distributors to further promote the brand and products.
  • Drove sales by developing business strategies, marketing plans and merchandise assortments.
  • Monitored stock to maintain sufficient quantity of featured product.
  • Developed department's first incentive performance plan which motivated staff and resulted in a 50% increase in sales.
  • Shopped the market with product management and merchants to promote partnership.
Six Degrees Magazine - Account Executive
City, STATE, 10/2007 - 09/2009
  • Met with potential clients to pitch advertising campaigns, while identifying the companies needs for the advertisement.
  • Designed a campaign consisting of advertisement in the magazine, webpage, and email blasts. Lead the clients through the advertising campaign step by step to make sure each phase was being executed properly.
  • Defined project and company vision, strategies and tactics.
  • Identified customer needs through market research and analysis.
  • Researched, negotiated, implemented and tracked advertising and public relations activities.
  • Established and maintained cooperative relationships with representatives of community, consumer, employee and public interest groups.
  • Planned and organized corporate media and other special events.
  • Established long-range objectives and developed innovative strategies to help achieve them.
  • Monitored market conditions, product innovations and competitor activity, and adjusted account sales approach to address latest market developments.
  • Determined the cost and pricing of proposals and bids.
  • Created weekly and monthly reports and presentations.
  • Properly routed agreements, contracts and invoices through the signature process.
  • Received and screened a high volume of internal and external communications, including email and mail.
Gail And Rice - Product Specialist/Narrator
City, STATE, 2002 - 09/2007
  • Traveled throughout the United States working for numerous automobile companies as a spokes person.
  • Spoke in front of large mass audiences in different cities to teach them the newest and latest product lines.
  • Memorized and wrote detailed scripts detailing the products.
  • Memorized basic scripts and dialogue for television appearances.
  • Maintained a healthy diet and svelte appearance in preparation for shoots.
  • Maintained body measurements by strictly following routines for nutrition, sleep and exercise.
Skills

Sales, Sales In, Increase, Increase Sales, Marketing, Buying, Buying/procurement, Contracts, Media Buying, Negotiate Contracts, Account Executive, Advertising, Clients, Exceeded Sales, Sales Goals, Territory, B2b, B2c, Brand Identity, Brand Marketing, Business To Business, Business To Consumer, Merchandising, Product Development, Product Marketing, Team Player, Transmissions, Word, Administrative responsibilities, travel planning, positive attitude, outgoing, friendly, reliable, dependable, always working to get the job done

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Resume Overview

School Attended

  • Gold Coast School of Real Estate
  • Western Michigan University

Job Titles Held:

  • Director of Marketing
  • Strivectin Skin Care Territory Representative
  • Account Executive
  • Product Specialist/Narrator

Degrees

  • Real Estate Agent
  • Bachelors of Science

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