director of marketing resume example with 17+ years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK
H: (555) 432-1000
C:
resumesample@example.com
Date of Birth:
India:
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single:
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Professional Profile
Collaborative marketing executive with a comprehensive background managing highly-effective business development, client service, and marketing communication initiatives.
Accomplishments
Provided marketing insight for new product development and launch, resulting in national industry recognition
Currently lead and have developed multiple successful business development training programs, with over 75 participants, resulting in heightened engagement and increased revenue
Directed marketing strategy for launch of multiple practice and industry groups
Conducted client service program, leading to valuable opportunities for additional business
Envisioned and executed re-brand, increasing awareness and reinforcing reputation in core areas of industry
Highlights
Brand story-building & strategy
Budget oversight, $1mil plus
Business development
Community partnerships
Client service initiatives
Digital media expertise
Go-to-market planning
Growth & mentoring guidance
Social media savvy
Strategic business alliances
Experience
Director of Marketing, 02/2020 - Current Eldorado Resorts, Inc. – Elgin, IL,
Assisted leadership in envisioning firm's first professional marketing function
Developed and implemented marketing and communications plans for firm, practice teams and markets
Engineered first attorney marketing and business development budget guideline
Spearheaded content and social marketing programs, including client communications
Created first internal business development coaching program with over 30 lawyers and several practice groups, resulting in requests from young professionals and practice leads to participate
Increased social media presence and engagement by 200% in first 11 months
Coordinated marketing communications launch of new offices.
Serve as practice team marketing and business development mentor and liaison
Develop and present marketing plans and updates to firm leadership and shareholders
Evaluate target market research and adjusted strategy to address competitive influences and changing market
Mentor and empower marketing team and interns
Serve as liaison for clients, strategic partners, referral sources, community partners
Serve as marketing connector for firm's DE&I initiatives and Foundation
Lead budgeting, planning, development, implementation and monitoring of marketing strategy for mid-sized business law firm. Served as marketing consultant for its technology start-up organization, Connective Counsel / ConnectIVITY, a client-facing mobile app platform.
Provided insights regarding market and industry trends
Guided business development strategy and training programs
Oversaw brand management, marketing, public relations and community affairs
Lead team of 5 full-time employees
Directed development and implementation of business and product marketing campaigns
Managed internal and external teams of attorneys and staff on programs related to community relations, public relations and search engine marketing initiatives.
Designed innovative branding and product strategies
Increased market awareness and penetration through development of creative collateral
Managed annual marketing budget of $1 million
Director of Marketing & Practice Development, 06/2007 - 09/2017 Brouse McDowell – City, STATE,
Managed all business development and marketing initiatives for the firm.
Envisioned, developed and executed strategic marketing initiatives
Lead firm internal and external business development strategy, goal setting and implementation of training and activities
Modernized website and conducted top-to-bottom firm re-branding initiative
Managed significant marketing budget
Lead team of 2 full-time employees
Managed annual marketing budget of $1 million
Director of Marketing & Development, 05/2005 - 05/2007 First National Bank Of Orrville (A.K.A. Farmer's National Bank) – City, STATE,
Managed all facets of marketing and development: consumer product development and strategy, branding, media, public and investor relations, community partnerships and event planning.
Created customer research program, driving new products, re-focused brand and advertising strategy and increased sales
Managed marketing team that served network of locations and sales professionals throughout 3 counties
Served as community outreach liaison, participating in both civic and professional organizations
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