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Director of Marketing Resume Example

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DIRECTOR OF MARKETING
Professional Summary

Innovative creative team leader with 14 years of experience delivering exceptional marketing campaigns, content and collateral based on established and original strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive.

Education
Master of Science: Administrative Studies, Corporate Communication , 05/2019
Boston College - City, State
Bachelor of Science: Liberal Arts And General Studies, 05/2008
Harvard University - City, State

Graduated with high honors Recommendations on Request Available for Relocation

Skills
  • Consistent brand messaging
  • Creative writing
  • Proofreading
  • Search Engine Optimization (SEO)
  • Training Materials
  • Social Media Marketing
  • Concept development
  • News writing
  • Promotional Marketing and Advertising
  • Technical Writing
  • Social Media
  • Media Production
  • Marketing Understanding
Work History
Director of Marketing, 06/2016 to 01/2020
Community Health System – Canton , MS
  • Responsible for $6.4MIL annual marketing budget and target market growth initiatives. Key accounts included PFIZER, GILEAD, COVIDIEN.
  • Achieved new business marketing developments of $10MIL through market research and practical application of key partnerships with management, clients, and account executives, and consumers.
  • Increased website traffic by average of 15% each month using cutting-edge inbound marketing techniques.
  • Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
  • Implemented marketing strategies which resulted in 55% growth of customer base.
  • Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
  • Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of pharmaceutical categories.
  • Cultivated and upheld strong professional relationships with vendors, negotiated contracts and monitored performance.
Medical Content Writer, 01/2014 to 06/2016
St. Jude Children's Research Hospital – Memphis , TN
  • Designed easy to read course material for Nephrology Boston conference 2014-2018 catering to both attending medical staff and nonphysicians.
  • Created, maintained, and executed digital platform for course registration and information.
  • Consistently translated medical terminology into comprehendible reports.
  • Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
  • Completed thorough research into assigned topics.
  • Managed competing deadlines with efficiency.
  • Collaborated with creative director and copywriting team in completing all phases of client projects from planning to on-time completion of quality deliverables.
  • Gained familiarity with organization's operational and financial challenges and opportunities to improve grant writing knowledge base.
Event Specialist, 01/2010 to 10/2014
Riskalyze – Milwaukee , WI
  • Generated 100+ leads per special events, resulting in $3.8 MIL new revenues.
  • Recommended workflow and budget improvements, resulting in 30% savings per event.
  • Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
  • Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization, and rehearsal, ceremonies, and receptions.
Non-traditional Revenue Manager, 09/2004 to 01/2014
IHEART MEDIA – City , STATE
  • Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
  • Monitored metrics and marketing investments to assess performance and implement continuous improvements.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
  • Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
  • Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
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96Excellent
Resume Strength
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Resume Overview

School Attended

  • Boston College
  • Harvard University

Job Titles Held:

  • Director of Marketing
  • Medical Content Writer
  • Event Specialist
  • Non-traditional Revenue Manager

Degrees

  • Master of Science : Administrative Studies, Corporate Communication , 05/2019
    Bachelor of Science : Liberal Arts And General Studies , 05/2008

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