Director of Marketing Resume Example
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DIRECTOR OF MARKETING
Professional Summary
Innovative creative team leader with 14 years of experience delivering exceptional marketing campaigns, content and collateral based on established and original strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive.
Education
Master of Science: Administrative Studies, Corporate Communication , 05/2019
Boston College - City, State
Boston College - City, State
Bachelor of Science: Liberal Arts And General Studies, 05/2008
Harvard University - City, State
Harvard University - City, State
Graduated with high honors Recommendations on Request Available for Relocation
Skills
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Work History
Director of Marketing, 06/2016 to 01/2020
Community Health System – Canton , MS
Community Health System – Canton , MS
- Responsible for $6.4MIL annual marketing budget and target market growth initiatives. Key accounts included PFIZER, GILEAD, COVIDIEN.
- Achieved new business marketing developments of $10MIL through market research and practical application of key partnerships with management, clients, and account executives, and consumers.
- Increased website traffic by average of 15% each month using cutting-edge inbound marketing techniques.
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
- Implemented marketing strategies which resulted in 55% growth of customer base.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of pharmaceutical categories.
- Cultivated and upheld strong professional relationships with vendors, negotiated contracts and monitored performance.
Medical Content Writer, 01/2014 to 06/2016
St. Jude Children's Research Hospital – Memphis , TN
St. Jude Children's Research Hospital – Memphis , TN
- Designed easy to read course material for Nephrology Boston conference 2014-2018 catering to both attending medical staff and nonphysicians.
- Created, maintained, and executed digital platform for course registration and information.
- Consistently translated medical terminology into comprehendible reports.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Completed thorough research into assigned topics.
- Managed competing deadlines with efficiency.
- Collaborated with creative director and copywriting team in completing all phases of client projects from planning to on-time completion of quality deliverables.
- Gained familiarity with organization's operational and financial challenges and opportunities to improve grant writing knowledge base.
Event Specialist, 01/2010 to 10/2014
Riskalyze – Milwaukee , WI
Riskalyze – Milwaukee , WI
- Generated 100+ leads per special events, resulting in $3.8 MIL new revenues.
- Recommended workflow and budget improvements, resulting in 30% savings per event.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization, and rehearsal, ceremonies, and receptions.
Non-traditional Revenue Manager, 09/2004 to 01/2014
IHEART MEDIA – City , STATE
IHEART MEDIA – City , STATE
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
- Monitored metrics and marketing investments to assess performance and implement continuous improvements.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
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Resume Overview
School Attended
- Boston College
- Harvard University
Job Titles Held:
- Director of Marketing
- Medical Content Writer
- Event Specialist
- Non-traditional Revenue Manager
Degrees
- Master of Science : Administrative Studies, Corporate Communication , 05/2019
Bachelor of Science : Liberal Arts And General Studies , 05/2008
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